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In this presentation we share the main findings from Gaia Insight / The Group’s FTSE100 Online Audience Research 2013.
We delivered this presentation at a breakfast we held with a small group of FTSE100 corporate communicators on 17 May 2013.
We have found significant trends that changed direction in 2012, indicating that this is a truly dynamic and fascinating time to be measuring what users of large scale UK corporate web sites are doing.
Our aim is to spread awareness of the scale and power of corporate web sites and the depth, diversity and behaviour of their audiences, alongside the technology and social media that people use.