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In the age of good – how good is your organisation? by Stephen Pain

Stephen J Pain, independent consultant and Visiting Fellow, Henley Business School, looks at how the economic downturn has forced corporates to repriortise their values in rebuilding the reputation at The Group seminar on Measuring corporate brand reputation, 18 May 2010

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In the age of good – how good is your organisation? by Stephen Pain

  1. 1. In the Age of Good – how good is your organisation?<br />Stephen PainIndependent consultant – Age of Goodand Visiting Fellow, Henley Business School<br />
  2. 2. A good reputation: what’s it worth to you?<br />www.stephenjpain.com<br />
  3. 3. What next?<br />www.stephenjpain.com<br />
  4. 4. The changing behaviour of ‘empowered stakeholders’<br />www.stephenjpain.com<br />
  5. 5. ‘People like me’ driving advocacy and reputation<br />www.stephenjpain.com<br />
  6. 6. An emotionally intelligent and trusted technology <br />www.stephenjpain.com<br />
  7. 7.                  <br /> <br />“One of the strongest messages coming through from our member companies is their concern about business reputation...a positive outcome will require a change of mindset, behaviour and communications,”<br />Richard Lambert, Director-General, CBI<br />
  8. 8. Unilever's Paul Polman <br />Upturn shows in <br />“I don’t drive this business model by driving shareholder value. I drive this business model by focusing on the consumer and customer in a responsible way,” Paul Polman, CEO, Unilever plc<br />
  9. 9. “We have had too much of a mantra about short-term profit. I very much believe the way companies should be run is for long-term value creation,’<br />Charlie Mayfield, Chairman, John Lewis Partnership<br />
  10. 10. ‘Age of Good’<br />www.stephenjpain.com<br />
  11. 11. www.stephenjpain.com<br />
  12. 12. The ‘good’ reputation framework<br />Corporate brand<br />What do you want to be famous for and why?<br />Brand aligned to strategy<br />Stakeholders<br />What do stakeholders think of you now?<br />Review existing<br />data<br />Reputation<br />What are you trying to cause?<br />‘Gap’ & risk <br />profile <br />Assessment<br />What behaviours will you - and your stakeholders - <br />adopt and adapt<br />Behavioural<br />analysis of data<br />Actions<br />What programmes will you put in place?<br />Engagement, partnerships, alliances<br />Measurement<br />What is the consequence of an enhanced reputation in relation to improved performance?<br />Dashboard inc. risk process<br />www.stephenjpain.com<br />
  13. 13. Integrated dashboard – illustration only<br />www.stephenjpain.com<br />
  14. 14. Strategies to help leaders and their organisations build a good reputation and measure its value<br />www.stephenjpain.com<br />
  15. 15. What will it take to have a good reputation in the future? Join the global debate at www.ageofgood.com<br />www.stephenjpain.com<br />

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  • murufin

    Nov. 9, 2015

Stephen J Pain, independent consultant and Visiting Fellow, Henley Business School, looks at how the economic downturn has forced corporates to repriortise their values in rebuilding the reputation at The Group seminar on Measuring corporate brand reputation, 18 May 2010

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