Managing corporate reputation online: The coming of social media

2,037 views

Published on

Cathal Smyth, Managing Director of The Group discuss online corporate reputation at the CIPR NW Reputation Management Conference on Thursday 18 February 2010.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,037
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
112
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Managing corporate reputation online: The coming of social media

  1. 1. Managing corporate reputation onlineThe coming of social media<br />Cathal Smyth<br />18 February 2010<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. What does social media mean for corporate reputation?What’s happeningamong the corporates?What happens next?<br />
  11. 11.
  12. 12. Definitions<br />Tools “Various online technology tools that enable people to communicate easily via the internet.”jobsearch.about.com<br />Dialogue “The shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people.”Brian Solis – The Definition of Social Media<br />Participation“People participation on a scale never seen before.”AshwiniDhagamwar & SandeepArora<br />
  13. 13. how you say it<br />what others say<br />you<br />what you say<br />Media<br />Channels<br />Language(s)<br />Tone of voice<br />Visual identity<br />Marketing<br />IR<br />CSR<br />PR<br />Recruitment<br />Lobbying<br />Internal<br />Corporate reputation and social media<br />Customers<br />Employees<br />Communities<br />NGOs<br />Analysts<br />Investors<br />Suppliers<br />Job-seekers<br />Company<br />Sector<br />Brand<br />Heritage<br />Products<br />Services<br />Markets<br />Relationships<br />
  14. 14. how you say it<br />what others say<br />you<br />what you say<br />Media<br />Channels<br />Language(s)<br />Tone of voice<br />Visual identity<br />Marketing<br />IR<br />CSR<br />PR<br />Recruitment<br />Lobbying<br />Internal<br />Corporate reputation and social media<br />Customers<br />Employees<br />Communities<br />NGOs<br />Analysts<br />Investors<br />Suppliers<br />Job-seekers<br />Company<br />Sector<br />Brand<br />Heritage<br />Products<br />Services<br />Markets<br />Relationships<br />
  15. 15. What’s happeningamong the corporates?<br />
  16. 16. 20 official accounts<br /> 11 have never tweeted<br /> 9 posted a video this month <br /> 8 are true corporate blogs<br />52% have a presence on Facebook<br />42% with a Twitter account<br />32% with a YouTube channel<br />18% have a corporate blog<br />56% Dow Jones 32% Eurostoxx 50 <br />FTSE 100 social media use<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. What happens next?<br />
  28. 28. On New Year’s day 1994 there were an estimated 623 web sites. In total. On the whole internet.The Guardian23 October 2009<br />
  29. 29.
  30. 30. Where to begin?<br />
  31. 31. Corporate reputation and social media<br />how you say it<br />what others say<br />how you say it<br />you<br />what you say<br />what you say<br />Media<br />Channels<br />Language(s)<br />Tone of voice<br />Visual identity<br />Marketing<br />IR<br />CSR<br />PR<br />Recruitment<br />Lobbying<br />Internal<br />Customers<br />Employees<br />Communities<br />NGOs<br />Analysts<br />Investors<br />Suppliers<br />Job-seekers<br />Company<br />Sector<br />Brand<br />Heritage<br />Products<br />Services<br />Markets<br />Relationships<br />
  32. 32. Connect<br />Inform<br />Influence<br />
  33. 33. The Group is an interactivecommunication agencyWe design, build, host and manage corporate and marketing web sites, extranets and online reports, and advise on all aspects of online communication<br />
  34. 34. We connect organisations withpeople who matter to them by creating authentic, compelling and useful brand experiences onlineEveryone from investors and journaliststo employees and job-seekers, customers, suppliers, businesses, regulators and local communities<br />
  35. 35.
  36. 36. Thank youcathal_smyth@the-group.netthe-group.net<br />

×