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Social Media Index June 2012 Update

Six-month update to our social media research, looking at the top-line figures for social media activity across the FTSE100 from January to June 2012

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Social Media Index June 2012 Update

  1. 1. Social Media IndexJune 2012 Update@groupfriends@groupconsulting25 July 2012 © The Group 2012
  2. 2. Background Started the research in 2009 Report every six months (latest update was carried out in June 2012) Focus on corporate communications use of social media We believe FTSE100 companies should be using social media to engage in conversation with stakeholders. The research shows there is an audience for such engagement. © The Group 2012
  3. 3. Social Media IndexJune 2012 Update © The Group 2012
  4. 4. LinkedInLinkedIn is the world’s largest professional network, with more than161 million people worldwide having created a profile on the site.161 million 7.5 million 2+ millionmembers visitors per day Company PagesData from: © The Group 2012
  5. 5. LinkedIn 35% increase in number of followers Number of companies using the channel remains unchanged Regarded as a more serious and professional channel86 companies have an active LinkedIn channel –collectively connecting with 1.9m people – makingit the top-registered social media channel for Less open to abuse and anti-corporate activity thancorporate communication Twitter or Facebook © The Group 2012
  6. 6. Google+Launched in June 2011, Google+ registered 25 million subscribers inits first two months. Users create a profile, make connections andshare content – it’s been seen as a competitor to Facebook.Using ‘Circles’, Google+ lets users choose which content they sharewith which groups or individuals. Over625,000 400 millionnew users per day usersData from: © The Group 2012
  7. 7. Google+ 50 registered accounts (only 12 FTSE100 companies actively) Of 12 active accounts, 3 companies – Burberry, Carnival and IAG – account for 1,762,210 followers12 FTSE100 companies are actively using Google Remaining 9 companiesPlus and have a total of 1.7m followers have 1,634 followers between them – an average of 181 per account © The Group 2012
  8. 8. BloggingWe believe that blogging is the channel that offers the FTSE100 thebest opportunity to engage authentically with stakeholders,demonstrate transparency and provide a lead on issues, and we willcontinue to monitor corporate blogging to see what longer-termpatterns develop. © The Group 2012
  9. 9. Corporate blogging The decline in new blog posts over 12 month period was 18% Larger fall in blog posts over the 6 month to June 2012 due to 4 new corporate blogs with historic posts (to fill out the archive) and a more16 corporate blogs have published 336 posts over productive honeymoonthe last 6 months, a fall of 44% on the previous periodperiod © The Group 2012
  10. 10. FacebookThe world’s largest social networkA social utility that connects people with friends, family, theirinterests, as well as businesses.Users can upload an unlimited number of photos, post links andvideos, or share materials posted by others3.2 billion 901 million 526 millionLikes and Comments active users daily active usersper dayData from: © The Group 2012
  11. 11. Facebook 35% increase in number of followers 8% increase in companies using the channel Number of fans of FTSE100 companies continues to climb but the number of new accounts opened is low42 FTSE100 Facebook accounts now have 19mfans Is this a temporary slow down or some point of saturation within the FTSE100? © The Group 2012
  12. 12. Twitter‘Online social networking service and microblogging service thatenables its users to send and read text-based posts of up to 140characters, known as "tweets".’Source: Wikipedia 06/06/12: million 340 millionactive users Tweets a dayData from: © The Group 2012
  13. 13. Twitter 70% increase in number of followers 15% increase companies using the channel 2 CEOs on Twitter:  Angela Ahrendts of Burberry1.7m followers across 70 active channels  Philip Clarke of Tesco (decided to stop using thedemonstrates that Twitter has truly been account in Decemberembraced by the corporate 2011)communications community © The Group 2012
  14. 14. YouTubeYouTube is a web site to which people can upload videos.People can search for videos, watch, rate and comment on them,select them as favourites and even embed them within their own siteor blog.800 million 60 hours 4 billionunique users each of video uploaded views a daymonth every minuteData from: © The Group 2012
  15. 15. YouTube FTSE100 YouTube accounts have now racked up over 62m video views 72% increase in video views However, the number of companies actively usingYouTube shows great growth in corporate video the channel has droppedviews but a small drop off in the number of active by 5%corporate accounts © The Group 2012
  16. 16. For more information please visitwww.the-group.netOr © The Group 2012