3. Connecting the dots
10 years later the
After 6 Macintosh will be
Apple
months he the 1st computer
dropped out with beautiful
of College Due to his
curiosity he typography
dropped in a
calligraphy
class
“You can't connect the dots looking forward.You can only
connect them looking backwards, so you have to trust
that the dots will somehow connect in your future.”
3
4. Love & Loss
1976 1985 1997
“In a remarkable turn of events, Apple bought NeXT and I
returned to Apple and the technology we developed at
NeXT is at the heart of Apple's current renaissance.”
4
5. About death.
“No one wants to die, even people who want to go to
Heaven don't want to die to get there.”
"If today were the last day of my life, would I want
to do what I am about to do today?"
“Remembering that you are going to
die is the best way I know to avoid
the trap of thinking you have
something to lose.”
5
6. Stay hungry, stay foolish.
“It was the mid-Seventies
and I was your age. On the
back cover of their final
issue was a photograph of
an early morning country
road, the kind you might
find yourself hitchhiking on
if you were so adventurous.
Beneath were the words,
"Stay hungry, stay foolish. "
And I have always wished
that for myself.”
Steve Jobs
6
7. Born Steven Paul Jobs in
San Francisco on February
24th 1955
In 1976 (21 years old) founded
Apple with Steve Wozniak and
Ronald Wayne
In May 1985 he got
fired from Apple
The same year he founded
7
8. In 1986 bought The Graphics Group
which later turned into
The new company will produce
Academy Award winning movies like
and
In 1996 Apple bought NeXT
bringing Jobs back as CEO
In 2001 Mac OS X has been released
2010 Apple revenue $ 65.23 billion
8
9. Right Brain
Intuition
Imagination
Strategy
Tolerance
Risk
Design
Disorder
Leadership
Art
Overview
9
10. About leadership
leadership |ˈlēdərˌ sh ip|
the action of leading a group of people or
an organization.
New Oxford American Dictionary
Leadership is the ability to drive and motivate
others to change by developing a vision and strategy
change,
for empowering people to achieve the objectives.
Leadership is organizing a group of people to
achieve a common goal.
10
11. Leadership features
Innovate
Develop
Inspire
Vision
Generate
Challenge the status quo
Do the right things
11
13. Develop
“Design is not just what it looks like and feels like.
Design is how it works.” Steve Jobs
13
14. Vision
“Our vision is that we have just begun.”
“Hardly anyone believed that average people might
have any use for personal computers; they were huge,
lumberingdevices that performed massive number
crunching exercises for big business or big government.”
“Quality is more important than quantity. One home run is
much better than two doubles.” Steve Jobs
14
15. Generate
“The people who are doing the work are the moving force
behind the Macintosh. My job is to create a space for them,
to clear out the rest of the organization and keep it at bay.”
Steve Jobs
15
16. Challenge the status quo
“Why join the navy if you can be a pirate?“
Steve Jobs
16
17. Do the right things
iPod evolution
2001 2004 2005 2007 2010
“You can't just ask customers what they want and then try
to give that to them. By the time you get it built, they'll
want something new. “ Steve Jobs
17
18. Do the right things
positioning
Competitive advantage
Cost leadership Differentiation
Entire industry
Strategic target
Focalization
A segment of the
industry
Lower costs Higher prices
18
19. Do the right things
Blue ocean
“There's an old Wayne Gretzky quote I love.
I skate to where the puck is
going to be, not to where it's
been.”
Steve Jobs
19
20. Inspire
“Your time is limited, don’t waste it living someone
else’s life. Don’t be trapped by dogma, which is living
the result of other people’s thinking. Don’t let the
noise of other’s opinion drowned your own inner
voice. And most important, have the courage to
follow your heart and intuition, they somehow
already know what you truly want to become.
Everything else is secondary” Steve Jobs
20
21. Leadership is organizing a
group of people
“My model for business is The Beatles: They were
four guys that kept each other's negative
tendencies in check; they balanced each other. And
the total was greater than the sum of the parts.
Great things in business are not done by one person,
they are done by a team of people.”
Steve Jobs
21
22. Steve Mobs
The dark side of Steve Jobs
“Steve would have made an excellent king of France”
Jef Raskin - former colleague
“Steve might be capable of reducing someone to tears.”
Pat Crecine - NeXT former director
“On the phone Mr. Jobs cooed and threatened, including
warnings to ‘watch my backside’ and, strangely, ‘don’t ride a
bicycle alone on dark roads.’”
Rich Karlgaard - Forbes editor
“To turn really interesting ideas and fledgling technologies
into a company that can continue to innovate for years, it
requires a lot of disciplines.” Steve Jobs
22
23. Steve Mobs
The dark side of Steve Jobs
Jobs regularly misses appointments
He acts without thinking and with bad judgement
He does not give credit where due
Jobs often reacts ad hominem
He makes absurd and wasteful decisions by trying to be
paternal
He interrupts and doesn’t listen
He does not keep promises or meet commitments
He makes decisions ex cathedra
Optimistic estimates
Jobs is often irresponsible and inconsiderate
Jef Raskin - former colleague
23
24. Leadership vs. Management
high CAOS DEVELOPMENT
1976 today
Leadership
Rapid growth Orderly growth
RECESSION BUREAUCRACY
1985
low Reduction Stability
low Management high
24
25. Decision Making
GUI Seeing iPod
(Graphic User Interface) First
iTunes music store
Multi Touch
iPad
Thinking Doing
First Henry Mintzberg First
25