This is a Collaborative Learning Community (CLC) assignment.An i

This is a Collaborative Learning Community (CLC) assignment.
An important role of nursing is to provide health promotion and
disease prevention. Review the topics and related objectives
provided on the Healthy People 2030 website.
TOPIC: NUTRITION AND WEIGHT STATUS
POPULATION AT-RISK: AFRICAN AMERICAN
Create a 15-20 slide PowerPoint presentation for your topic and
focus group. Include speaker notes and citations for each slide,
and create a slide at the end for References.
Address the following:
1. Describe the approved topic and associated population your
group has selected. Discuss how this topic adversely affects the
population. How does health disparity affect this population?
2. Explain evidence-based approaches that can optimize health
for this population. How do these approaches minimize health
disparity among affected populations?
3. Outline a proposal for health education that can be used in a
family-centered health promotion to address the issue for the
target population. Ensure your proposal is based on evidence-
based practice.
4. Present a general profile of at least one health-related
organization for the selected focus topic. Present two resources,
national or local, for the proposed education plan that can be
utilized by the provider or the patient.
5. Identify interdisciplinary health professionals important to
include in the health promotion. What is their role? Why is their
involvement significant?
Cite at least three peer-reviewed or scholarly sources to
complete this assignment. Sources should be published within
the last 5 years and appropriate for the assignment criteria and
public health content.
Refer to the resource, "Creating Effective PowerPoint
Presentations," located in the Student Success Center, for
additional guidance on completing this assignment in the

appropriate style.
While APA style is not required for the body of this assignment,
solid academic writing is expected, and documentation of
sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the
Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignme nt to LopesWrite. A
link to the LopesWrite technical support articles is located in
Course resources if you need assistance.
RUBRIC
CLC - Health Promotion and Community Resource Teaching
Project - Rubric
Collapse All CLC - Health Promotion And Community Resource
Teaching Project - RubricCollapse All
Approved Topic, Associated Population and Health Disparity
16 points
Criteria Description
Approved Topic, Associated Population and Health Disparity
5. Excellent
16 points
Approved topic and associated population are thoroughly
described. A strong correlation of how the topic adversely
affects the selected population is established and discussed in
detail. Relevant health disparities are clearly presented and
discussed. Strong evidence and compelling rationale i s offered
for support.
4. Good
14.24 points
Approved topic and associated population are described. A
correlation of how the topic adversely affects the selected
population is established and discussed. Relevant health
disparities are discussed. There are minor inaccuracies. Some

evidence or rationale is needed for support.
3. Satisfactory
12.64 points
Approved topic and associated population are summarized. A
general correlation of how the topic adversely affects the
selected population is presented. Relevant health disparities are
summarized. There are some inaccuracies. More evidence or
rationale is needed for support.
2. Less than Satisfactory
12 points
Approved topic and associated population are partially
presented. It is unclear how the topic adversely affects the
selected population. Health disparities are partially described,
or are not relevant to selected population. There are significant
inaccuracies.
1. Unsatisfactory
0 points
Topic and associated population selected is not approved; topic
and associated population are not relevant to the scope of the
assignment. Topic and associated population are omitted.
Evidence-Based Approaches to Optimize Health for Population
16 points
Evidence-Based Approaches to Optimize Health for Population
5. Excellent
16 points
Evidence-based approaches to optimize health for this
population are discussed, and approaches are accurately
represented and highly relevant to the population. Explanation
of how these approaches minimize health disparity is well-
developed. Strong evidence and rationale are provided
throughout. An understanding of the importance of evidence-
based approaches in the optimization of health for an at-risk
population is demonstrated.
4. Good
14.24 points

population are discussed. Explanation of how these approaches
minimize health disparity is presented. Some evidence or
rationale is needed for support.
3. Satisfactory
12.64 points
population are summarized; it is unclear how some approaches
presented are relevant for this population. A general explanation
of how these approaches minimize health disparity is presented.
There are some inaccuracies. More evidence or rationale i s
needed for support.
12 points
population are partially presented; some approaches presented
are not evidence-based, or are not relevant for this population.
Explanation of how these approaches minimize health disparity
is incomplete, or are not relevant for the affected population.
There are significant inaccuracies.
1. Unsatisfactory
0 points
population are not presented.
Proposal for Health Education for Family-Centered Health
Promotion
16 points
Proposal for Health Education for Family-Centered Health
Promotion
5. Excellent
16 points
A well-developed proposal for health education for a family-
centered health promotion to address the issue for the target
population is presented. It is strongly supported by evidence-
based practice and highly relevant to the target population. The

ability to apply evidence-based practice to health education for
a target population is clearly demonstrated.
4. Good
14.24 points
A proposal for health education for a family-centered health
promotion to address the issue for the target population is
presented. It is supported by evidence-based practice and
relevant to the target population. There are minor inaccuracies.
3. Satisfactory
12.64 points
presented. It is generally supported by evidence-based practice;
there are some inaccuracies, or some areas need more support
using evidence-based practice. Overall, the proposal is relevant
to the target population.
12 points
partially presented. The proposal is not entirely relevant to the
target population. The proposal requires more support relevant
to evidence-based practice. There are significant inaccuracies.
1. Unsatisfactory
0 points
omitted. The proposal is not supported by evidence-based
practice.
Resources and Organizations for Proposed Education Plan
8 points
Resources and Organizations for Proposed Education Plan
5. Excellent
8 points
A general profile for a health-related organization relevant to

the selected topic is well presented. Two relevant resources
(national or local) are presented, and there is a clear
explanation for how the resources are supposed to be used by
the patient or provider.
4. Good
7.12 points
the selected topic is presented. Two relevant resources (national
or local) are presented, and there is an explanation for how the
resources are supposed to be used by the patient or provider.
3. Satisfactory
6.32 points
the selected topic is summarized. Two relevant resources
(national or local) are presented, and there is a general
explanation for how the resources are supposed to be used by
the patient or provider.
6 points
One health-related organization for the selected topic is
presented. The profile is incomplete, or it is unclear how the
organization is relevant to the focus topic. Two resources
(national or local) are presented. It is unclear how the resources
are supposed to be used, or how the resources are relevant to the
focus topic.
1. Unsatisfactory
0 points
Resources and organizations to support the proposed education
plan are omitted.
Interdisciplinary Health Professional Involvement
8 points
Interdisciplinary Health Professional Involvement
5. Excellent
8 points
All significant interdisciplinary health professionals are

presented. A clear discussion of their role and importance to the
health promotion is provided.
4. Good
7.12 points
Key interdisciplinary health professionals are presented A
discussion of their role and importance to the health promotion
is provided.
3. Satisfactory
6.32 points
Some significant interdisciplinary health professionals are
presented. A summary of their role and importance to the health
promotion is provided. Some support for the suggested members
is needed.
6 points
At least one significant interdisciplinary health professional is
presented. It is unclear how the professional important to the
health promotion, and what the role of the professional would
be. Support for the suggested member is needed.
1. Unsatisfactory
0 points
Interdisciplinary health professionals important to the health
promotion are not included.
Presentation of Content
64 points
Presentation of Content
5. Excellent
64 points
The content is written clearly and concisely. Ideas universally
progress and relate to each other. The project includes
motivating questions and advanced organizers. The project
gives the audience a clear sense of the main idea.
4. Good
56.96 points
The content is written with a logical progression of ideas and

supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.
3. Satisfactory
50.56 points
The presentation slides are generally competent, but ideas may
show some inconsistency in organization or in their
relationships to each other.
48 points
The content is vague in conveying a point of view and does not
create a strong sense of purpose. Includes some persuasive
information.
1. Unsatisfactory
0 points
The content lacks a clear point of view and logical sequence of
information. Includes little persuasive information. Sequencing
of ideas is unclear.
Layout
8 points
Layout
5. Excellent
8 points
The layout is visually pleasing and contributes to the overall
message with appropriate use of headings, subheadings, and
white space. Text is appropriate in length for the target
audience and to the point. The background and colors enhance
the readability of the text.
4. Good
7.12 points
The layout background and text complement each other and
enable the content to be easily read. The fonts are easy to read
and point size varies appropriately for headings and text.
3. Satisfactory
6.32 points

The layout uses horizontal and vertical white space
appropriately. Sometimes the fonts are easy to read, but in a few
places the use of fonts, italics, bold, long paragraphs, color, or
busy background detracts and does not enhance readability.
6 points
The layout shows some structure, but appears cluttered and busy
or distracting with large gaps of white space or a distracting
background. Overall readability is difficult due to lengthy
paragraphs, too many different fonts, dark or busy background,
overuse of bold, or lack of appropriate indentations of text.
1. Unsatisfactory
0 points
The layout is cluttered, confusing, and does not use spacing,
headings, and subheadings to enhance the readability. The text
is extremely difficult to read with long blocks of text, small
point size for fonts, and inappropriate contrasting colors. Poor
use of headings, subheadings, indentations, or bold formatting
is evident.
Language Use and Audience Awareness (includes sentence
construction, word choice, etc.)
8 points
Language Use and Audience Awareness (includes sentence
construction, word choice, etc.)
5. Excellent
8 points
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
4. Good
7.12 points
The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.
3. Satisfactory

6.32 points
Language is appropriate to the targeted audience for the most
part.
6 points
Some distracting inconsistencies in language choice (register)
or word choice are present. The writer exhibits some lack of
control in using figures of speech appropriately.
1. Unsatisfactory
0 points
Inappropriate word choice and lack of variety in language use
are evident. Writer appears to be unaware of audience. Use of
primer prose indicates writer either does not apply figures of
speech or uses them inappropriately.
Mechanics of Writing (includes spelling, punctuation, grammar,
language use)
8 points
Mechanics of Writing (includes spelling, punctuation, grammar,
language use)
5. Excellent
8 points
Writer is clearly in control of standard, written, academic
English.
4. Good
7.12 points
Slides are largely free of mechanical errors, although a few may
be present.
3. Satisfactory
6.32 points
Some mechanical errors or typos are present, but they are not
overly distracting to the reader.
6 points
Frequent and repetitive mechanical errors distract the reader.
1. Unsatisfactory

0 points
Slide errors are pervasive enough that they impede
communication of meaning.
Documentation of Sources
8 points
Documentation of Sources (citations, footnotes, references,
bibliography, etc., as appropriate to assignment and style)
5. Excellent
8 points
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of error.
4. Good
7.12 points
Sources are documented, as appropriate to assignment and style,
and format is mostly correct.
3. Satisfactory
6.32 points
Sources are documented, as appropriate to assignment and style,
although some formatting errors may be present.
6 points
Documentation of sources is inconsistent or incorrect, as
appropriate to assignment and style, with numerous formatting
errors.
1. Unsatisfactory
0 points
Sources are not documented.
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 2 of 2

Strategic Marketing PlanPart A: Environmental Analysis and
SWOT Analysis
(Due in Wk 2)
Company Description
Describe the company you are designing the plan for. Include:
· Mission Statement
· Vision Statement
· Product line description
· Company information, such as the size of the company
Environmental Analysis
Analyze the forces that affect the company and marketing
efforts. Competitive Forces
Analyze the company’s key competitors. You may choose to use
a BCG Matrix or attribute checklist to compare your company
against its competitors. Describe any strategic moves the
competition has recently made. Estimate your market share.
Identify key competitive advantages against your
competitors.Economic Forces
Analyze the economic environment in the areas affecting your
business. Consider differences within your industry and the
economic impact on suppliers.Political Forces
Analyze relevant political forces. Examples may include an
election year or a law to drastically reduce or eliminate plastic
waste in your county.Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect
your business. Considerations may include local laws such as a
ban on the use of plastic bags, the ability to post billboards, or a
possible increased regulation on direct mail.Technological
Forces
Analyze whether your company will be affected by emerging
technologies or trends in hardware and software
industriesSocial Forces
Analyze social trends and how they may affect your business.
Considerations may include if your business will be affected by

demographic trends, a growing dependence on computers, or
whether interest in your product might be affected by growing
preferences in the way things are done or changing social
values.
Current Target Markets
Define the company’s current target markets. Describe the
demographic, geographic, psychographic, and product usage of
these targets.
Review Current Marketing
Review the company’s current marketing tactics. Consider how
people find out about the product, how they get information
about the product or service, what might be involved in the
buying process, and what money is available for marketing. If
your company is a start-up, describe your competitors’ current
marketing.
SWOT Analysis
Assess your company’s strengths, weaknesses, threats,
opportunities, and then evaluate how to address these in your
marketing plan. Strengths
Assess your company’s competitive advantage. Consider core
competencies, assets, location, practices, etc. that are distinct in
the way the organization meets the needs of its
customers.Weaknesses
Assess what limits the company may have in its current
marketing strategy. Consider if there is a company weakness
that needs to be addressed through Public Relations or
Marketing.Opportunities
Assess the opportunities you see based on trends or
environmental conditions.Threats
Assess the threats or limitations that may interfere with the
company’s ability to meet its objectives or interfere with
marketing plans. Strengths to Opportunities & Converting
Weaknesses and Threats

Convert weaknesses and threats to strengths, then strengths to
opportunities in the marketing plan. Consider the implications
for addressing supplier relationships, implementing new
technologies, or changing the product line or addressing new
markets.
Marketing Objectives
Establish marketing objectives based on the results from the
SWOT analysis. Marketing objectives must align with corporate
objectives, modified by the company’s resources. Objectives
should include a date for the completion of the objective and the
way in which success will be measured. For example: The
company will expand its marketing efforts to include a new
market segment of 21- to 29-year-olds. This will entail the
development of a customized product by June 2020 that will
address the specific psychographic and technological needs of
this age group. This strategy is expected to attain a 20% growth
in overall sales by January 2020. Customer loyalty (willingness
to recommend the product) will increase by 30%.Part B:
Marketing Data Analysis
(Due in Wk 4)
Internal Data
Evaluate internal sources of information available to you inside
the organization and what information you will receive from
each source. Identify 3-6 sources of internal data. Insert or
remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Sales data
Monthly sales by specific product
Average sales that month in US dollars for each of 10 products.
Data can be segmented by business and consumer markets.
Can be used for trend analysis, projections, and to measure

effectiveness of promotions.
Secondary Data
Evaluate secondary data sources and the specific information
you need from each source. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: U.S. Census Bureau
Income over the last 4 years by family structure

Household structures with the highest income capacity
Market Share Analysis
Customer Segments
Primary Data
Evaluate primary data needs to create and evaluate the
marketing plan. Insert or remove rows as needed.
Source
What it Measures
Data

Potential Usage
Example: Focus group
Product usage, motives, identify group level satisfaction,
decision process, etc.
Qualitative
Identify different reactions of market segments to product.
Identify marketing opportunities, product/service flaws and
opportunities
Customer Relationship Management
Establish customer touchpoints and develop appropriate CRM

events for customer acquisition, retention, and profitability.
Insert or remove rows as needed.
CRM Touchpoint
Purpose & CRM Objective
Data
Potential Data Usage
Example: Customer profile information on website
Starts the account for visitors: name, geography, email address
(Customer acquisition)
Presale: geographic location; customer id, source of reference
Email address
Post sales: address, product purchased, quantity, price.
Track new and returning customer counts, total period
purchases by customer ID, geographic sales data. Can be used
for loyalty rewards, retention, and targeted marketing.

Part C: Market Strategy, Marketing Channels, Implementation,
and Monitoring
(Due in Wk 6)
New Customer Segments
Determine any new customer segments for your strategy and
describe how you will provide value to each segment.
Marketing Mix for New Customer Segments
Determine adaptions for each new customer segment.
· Products
· Price
· Distribution
· Traditional Promotion
· Online Promotion
Marketing Implementation
Create the implementation for your marketing plan. Describe
how you will organize and implement the plan, such as whether
it will be organized by market, geography, and who is
responsible for marketing decisions.
Marketing Communication Channels
Evaluate the marketing communication channels you will use to
reach selected audiences. Include Internet and traditional
communication channels to convey key messages. Describe the
advantages and disadvantages of each channel you select. Insert
or remove rows as needed.
Channel
Target Market
Advantages
Disadvantages

Example: Direct mail
Middle class residential
Can include coupons
Expense and low return rate for given product
Strategic Actions
Develop specific activities required to implement the marketing
plan. Identify the person or role who will be responsible for
each action, when it will be complete, and what standard or
metric indicate that the activity is complete. Insert or remove
rows as needed.

Action
Date for Completion
Person/Role Responsible
Standard/Metric
Example: Design flyer for direct mail campaign
1/1/2021
J. Smith, graphic designer
Approval by senior marketing team and legal
Monitoring
Develop the measurement to identify how you know you have

been successful for each strategic action. Specify the measures
to track performance against goals. Identify standard reports
from your online and traditional marketing efforts. Insert or
remove rows as needed.
Action
Target
Person Responsible
Inter-measurement
Example: Direct mail flyer
1100 new inquiries
Western regional manager
500 new inquiries first month of campaign

Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
1
Corporate Social Responsibility
Student’s name
Institution affiliation
Course
Instructor’s name
Date
Corporate Social Responsibility
Company description
In this case, we'll consider Amazon as our company.
Amazon.com Inc. is the globe's premier e-commerce and cloud
based company (Chaffey, 2021). The firm provides a wide range
of items, including those for the home, cosmetics, gaming,
electronics, and health. It sells things directly to clients or via a
third-party provider that distributes them to them. Currently the
single greatest e-retailer in the US as per Statista, having gross
earnings of close to 387 billion USD in 2020. The mission
statement of Amazon is to provide ease and a good pricing

selection to its consumers both physically and virtually. Its
objective is to use internet technologies to connect the world's
biggest markets, and the approach has proven to be successful
so far.
Environmental analysis
Competitive forces
Apple, Microsoft, Walmart, Netflix, and Google are Amazon's
key rivals. Amazon's E-books, movies, and Amazon Prime are
basically cash cows, providing the company with the highest
margins above its rivals as per the BCG matrix. Online services
on Amazon, Kindle, and VOD are all question marks since, with
the digital revolution, they have become outdated. Electricals
and other household goods items are Amazon's standouts, not
just because of their rapid progression, but because of Amazon's
huge market share in these categories.
Economic forces
Taxing and inflationary rates, general and industry-specific
GDP expansion, rates of unemployment and alterations in
currencies are all economic variables that have a direct impact
on Amazon's revenue flow and advancement possibilities.
Political forces
Political safety or volatility in the United States, the effect of
domestic market advocacy, and the government's stance toward
e-commerce and retailing sectors in particular are political
variables that affect Amazon (Sadq et al., 2018). Amazon has an
inverse impact in governance in a lot of places due to the extent
and magnitude of its corporate activities.
Legal forces
Various rules and regulations apply to Amazon's commercial
activities. Antitrust statutes, laws to do with discrimination,
laws to do with consumer protection for e-commerce
enterprises, and privacy laws are just a few of the legal issues
that might influence Amazon.
Technological forces
Amazon's foundation is technology. To serve its clients, Amazo
n is investing on technology in the form of cloud services (amaz

on application server).
Social forces
The firm will profit from the rising trend of online buying and
greater consumption. The appeal of Amazon amongst youngsters
and elderly individuals who do not want to leave their homes is
due to its easy accessibility of items and doorstep shipment
(Chaffey, 2021). Furthermore, the pace at which employment
prospects are dwindling as Amazon relies on tech to substitute
workers poses a risk.
Current target markets
The target demographic for Amazon is middle-and-upper-class
consumers with home electronic devices such as laptops
gadgets, who are equally divided between men and women. The
customers are between the ages of 17 and 44. Furthermore, sixty
percent of Amazon's customer base is made up of Americans
who prefer to purchase online for convenience, speed, and low
pricing.
A Review of Current marketing
Amazon's marketing strategy includes optimizing Amazon SEO,
which aids users in finding items since Amazon's web browser
prioritizes well-described commodity queries. Additionally,
Amazon has an associate’s scheme that enables webmasters to
market Amazon items on their pages. Amazon makes money via
memberships, commerce, and online services, all of which are
employed in the marketing industry.
SWOT Analysis
Strengths
Amazon's strengths include the fact that it makes the sales of its
items at affordable prices which attracts a large number of end-
users; it has a distinct product line and is number one in the
retail industry; it invests heavily in research and development
(technology) being the reason for using advanced systems and
cloud-based financial reporting; and it can fulfill the wants of
its clients, primarily because it sells a broad array of items.
Weaknesses
One flaw is Amazon's refusal to provide food services, which

gives rivals an edge. Amazon has been accused of evading
taxes, resulting in unwanted press, as well as product failures
such as the Fire phone, which have hurt the business'
profitability.
Opportunities
Amazon has the ability to make a diversification strategy and
create its own In-House trademarks across a variety of product
segments. It may potentially expand globally due to the lack of
competition in these sectors. Outside of the United States,
Amazon can assist consumers engage with the brand by creating
physical locations, which will lead to increased repeat
purchases.
Threats
One of the most serious risks to the profitability of Amazon is
the growing concerns about online purchasing as a result of
fraudulent activity and cybercrime, which exposes its
customers' personal information (Aiello, 2018). Furthermore,
businesses like Apple, Google, and Microsoft have posed a
challenge in both digital services and conventional e-commerce.
Strengths to Opportunities
One of the ways Amazon will grow its client base is by
offering dining services. Because of its prominence and
excellent delivery services, it has a good chance of succeeding.
Amazon should use excellent marketing methods when
launching a new product to guarantee that it succeeds. Because
of the fraudulent activity, Amazon should take steps to reassure
customers about the site's security and privacy. In order to cope
with competition, this corporation should not remain unaware of
its domestic market circumstances while pursuing its worldwide
plan.
Objectives in marketing
Amazon intends to develop shops without cashiers and that are
more compelling (Amazon Go). The startup intends to use
modern technology to change shopping by eliminating the need
for consumers to wait (Swan, 2019). Given the rising worry
about online buying, this will secure the safety of consumer

items. Before July 2022, these shops will be equipped with
technology.
References
Aiello. C. (2018). Competition and regulation pose greatest
growth risks to Amazon, RBC’s Mahaney says. CNBC.
https://www.cnbc.com/2018/09/04/mahaney-competition-and-
regulation-pose-greatest-risks-to-amazon.html
Chaffey. D. (2021). Amazon.com marketing strategy: A
business case study. Smart Insights.
https://www.smartinsights.com/digital-marketing-
strategy/online-business-revenue-models/amazon-case-study/
Swan. G. (2019). The Best 5 Amazon Marketing Strategies and
Advertising Plans of 2021. ShipBob.
https://www.shipbob.com/blog/amazon-marketing-strategy/
Sadq, Z. M., Sabir, H. N., & Saeed, V. S. H. (2018). Analyzing
the Amazon success strategies. Journal of process management.
New Technologies, 6(4).
https://aseestant.ceon.rs/index.php/jouproman/article/view/ 1926
4

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