Yahoo: Social Media and SEO

Social Media & SEO Get Traffic Now!! Tony Adam February 25, 2009 YAHOO! CONFIDENTIAL

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Social Media Marketing is not. ,[object Object]

Let’s get some things straight about SEO!

Don’t put all your eggs in one basket, Diversify! ,[object Object],[object Object],[object Object]

Social Media isn’t ONLY about Traffic! Visibility

What does the Visibility Translate into? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s all about the Sales Pitch! ,[object Object],[object Object]

Which Social Media Site do I target for my audience

So what site should I target?! ,[object Object]

Buttons, Widgets, Upvotes, Ahhh!!

What are some good resources and tools? ,[object Object],[object Object],[object Object],[object Object]

Case Study: Think you don’t need Social Media?!

Who is ready for some SEO Hotness?!

Where does SEO start? It’s all in the Research! ,[object Object],[object Object],[object Object],[object Object]

Applying the research to your Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Title Tags, Meta Tags, Headings, ALT Tags

You’ve heard it before, Content Is King! ,[object Object]

Consistently Fresh User Generated Content

What kind of content? ,[object Object]

URL Structures are extremely important. ,[object Object]

Example URL Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Duplicate Content is Bad! ,[object Object]

Links can make you a King! ,[object Object]

It’s a Popularity Contest people!! ,[object Object]

Down the stretch we come! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yahoo: Social Media and SEO

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