Lean startup, design thinking, ... focus a lot on easy B2C testing. That's a case of an innovation project where our main users are property investors. What are the technics to access them and create with them?

1. Géraud de Laval - Product Designer - geraud.delaval@romande-energie.ch
LSBR#5
IMAGE Solvalor WS
The story of a B2B Lean startup project

2. SMARTLAB
OPENNESS
DATA
INNOVATION
ENERGY
PARTNERSHIP
AGILE
USER
CENTEREDEPFL
INCUBATOR
REAL ESTATE
LAUNCH
6/17

3. Product vision: Smart Living
}->

4. First attempts and first
learnings!
SEASON 0
Timeline

5. Season 0 (before September 2017)

6. First attempts and first
learnings!
SEASON 0
New team ready to make
mistakes.
NEW START
Timeline

7. New start (September 2017 - January 2018)
Upgrade my home!
- Feasability is too expensive
- Tenant desirability is good enough

8. First attempts and first
learnings!
SEASON 0
What it takes to pivot
in real life!
ENDURING A
PIVOT
New team ready to make
mistakes.
NEW START
Timeline

9. Enduring a pivot (January 2018 - April 2018)
VS

10. Enduring a pivot (January 2018 - April 2018)
VS Why?

11. First attempts and first
learnings!
SEASON 0
What it takes to pivot
in real life!
ENDURING A
PIVOT
New team ready to make
mistakes.
NEW START
Discover a new world
EXPLORING
Timeline

12. Exploring (May 2018 - August 2018)

13. See Verna Allee: the future of knowledge
EXAMPLE

14. When you know you begin to
know
FIRST RESULTS
First attempts and first
learnings!
SEASON 0
What it takes to pivot
in real life!
ENDURING A
PIVOT
New team ready to make
mistakes.
NEW START
Discover a new world
EXPLORING
Timeline

15. First results (September 2018 - December 2018)

16. When you know you begin to
know
FIRST RESULTS
First attempts and first
learnings!
SEASON 0
What it takes to pivot
in real life!
ENDURING A
PIVOT
Next steps
READY FOR
2019
New team ready to make
mistakes.
NEW START
Discover a new world
EXPLORING
Timeline

17. Learnings Lean Startup
Hardware testing
Installing hardware brings way more
problems than installing an app.
Choose users carefully
Taking the CEO as the very first tester brings even
more fun…
Pivoting is hard
Changing is tough! Don’t for real, stop
unrelevant activities, be strong!
Don’t be afraid!
People are super happy that you want to
make something that will fit them!

18. Learnings to reach the target
Indirect access
Contact other providers about how they
approach your customers, go to
conferences, find creative ways to explore.
Be prepared before your meet
Test your questionnaire, knowledge and prototype with others
before you go. You might have only one chance
Map the ecosystem
Highlight what you know and don’t know.
It’s a working document.
Share the findings
People of the team can have inputs, access to someone
who might help if they know what you are looking for.

19. Questions ?
Géraud de Laval - Product Designer - geraud.delaval@romande-energie.ch