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April	
  30,	
  2016	
  
	
  
Parabola	
  
26	
  Felix	
  Street	
  
Charleston,	
  SC	
  29403	
  
	
  
To	
  Whom	
  It	
  May	
  Concern:	
  
	
  
I	
  am	
  writing	
  this	
  letter	
  of	
  recommendation	
  to	
  endorse	
  Grant	
  Maddox.	
  Grant	
  worked	
  
as	
   an	
   intern	
   with	
   Parabola	
   during	
   the	
   spring	
   semester	
   of	
   2016	
   during	
   his	
   senior	
  
year	
  at	
  the	
  College	
  of	
  Charleston.	
  Parabola	
  is	
  a	
  B2B	
  financial	
  wellness	
  technology	
  
company,	
   which	
   we	
   like	
   to	
   refer	
   to	
   as	
   the	
   Fitbit	
   of	
   Finance.	
   Our	
   mobile	
   platform	
  
links	
  user's/employee's	
  accounts	
  to	
  track	
  all	
  income,	
  expenses,	
  and	
  net	
  worth	
  in	
  one	
  
smartphone	
  app	
  and	
  tracking	
  those	
  accounts	
  against	
  40	
  different	
  personal	
  finance	
  
goals	
   that	
   apply	
   to	
   everyone	
   like	
   paying	
   off	
   a	
   car	
   loan,	
   student	
   loan,	
   credit	
   card,	
  
buying	
  a	
  house,	
  or	
  setting	
  up	
  a	
  529	
  college	
  savings	
  plan	
  for	
  a	
  child.	
  We	
  then	
  award	
  
them	
  a	
  badge	
  as	
  incremental	
  reinforcement	
  each	
  time	
  they	
  attain	
  a	
  financial	
  goal	
  –	
  
like	
  a	
  personal	
  trainer	
  encouraging	
  you	
  along	
  the	
  way	
  with	
  your	
  finances.	
  
	
  
I	
  met	
  Grant	
  during	
  our	
  soft	
  launch	
  of	
  the	
  mobile	
  app.	
  During	
  the	
  spring	
  semester,	
  I	
  
spoke	
  at	
  finance	
  classes	
  from	
  freshmen	
  to	
  seniors	
  and	
  graduate	
  students	
  to	
  offer	
  the	
  
app	
   to	
   students	
   for	
   free	
   as	
   we	
   verified	
   our	
   thesis,	
   prioritized	
   features	
   and	
  
enhancements	
  for	
  future	
  app	
  updates,	
  and	
  used	
  these	
  chats	
  with	
  students	
  as	
  focus	
  
groups.	
  Grant	
  was	
  in	
  the	
  first	
  such	
  discussion,	
  which	
  was	
  a	
  finance	
  club	
  meeting.	
  He	
  
boldly	
   approached	
   me	
   after	
   the	
   discussion	
   and	
   asked	
   me	
   for	
   an	
   internship.	
   We	
  
quickly	
   worked	
   with	
   Grant	
   to	
   develop	
   our	
   internship	
   program	
   as	
   a	
   result	
   of	
   his	
  
inquiry.	
  	
  
	
  
During	
  his	
  time	
  with	
  us,	
  Grant’s	
  consistently	
  positive	
  attitude	
  was	
  infectious.	
  Grant	
  
has	
  an	
  uncanny	
  ability	
  to	
  be	
  witty	
  and	
  funny	
  in	
  discussions	
  but	
  still	
  get	
  his	
  point	
  
across	
  and	
  “close	
  the	
  sale”,	
  which	
  during	
  his	
  internship	
  was	
  helping	
  us	
  increase	
  app	
  
downloads	
  with	
  students	
  to	
  verify	
  our	
  thesis	
  of	
  how	
  we	
  were	
  attempting	
  to	
  make	
  a	
  
dent	
  in	
  the	
  country’s	
  retirement	
  problem.	
  His	
  guerrilla	
  marketing	
  tenacity	
  helped	
  
grow	
   our	
   user	
   base	
   nearly	
   240%	
   during	
   the	
   course	
   of	
   the	
   semester.	
   From	
   110	
  
downloads	
  to	
  nearly	
  400.	
  It	
  was	
  Grant’s	
  suggestion	
  to	
  turn	
  these	
  chats	
  with	
  students	
  
from	
   small	
   advertisements	
   about	
   the	
   platform	
   into	
   focus	
   groups	
   to	
   prioritize	
  
feedback.	
  This	
  suggestion	
  was	
  invaluable	
  and	
  completely	
  changed	
  the	
  nature	
  and	
  
result.	
  Because	
  of	
  his	
  suggestion,	
  we	
  not	
  only	
  perfected	
  our	
  onboarding	
  process	
  for	
  
our	
  B2B	
  paid	
  traction,	
  but	
  we	
  also	
  were	
  able	
  to	
  have	
  important	
  dialogue	
  with	
  users	
  
about	
  what	
  enhancements	
  were	
  important	
  to	
  them,	
  why	
  they	
  were	
  important,	
  and	
  
prioritize	
  our	
  upcoming	
  features.	
  	
  
	
  
Grant	
   also	
   wrote	
   blog	
   content	
   for	
   our	
   website	
   regularly	
   that	
   was	
   well	
   received	
  
among	
   our	
   social	
   media	
   followers.	
   He	
   participated	
   in	
   a	
   feedback	
   session	
   we	
   had	
  
with	
  a	
  local	
  financial	
  advisor	
  who	
  focuses	
  strictly	
  on	
  401(k)	
  administration	
  as	
  we	
  
 
sought	
  to	
  pinpoint	
  the	
  needs	
  and	
  challenges	
  of	
  advisors	
  in	
  the	
  construction	
  of	
  the	
  
framework	
   architecture	
   for	
   our	
   web	
   portal	
   for	
   advisors	
   and	
   employers.	
   Grant	
  
learned	
   applications	
   that	
   aid	
   in	
   software	
   development	
   (Slack,	
   Apple	
   Test	
   Flight,	
  
etc.).	
  He	
  helped	
  us	
  examine	
  our	
  capital	
  expenditures	
  and	
  needs	
  as	
  we	
  seek	
  to	
  raise	
  
capital	
   in	
   the	
   coming	
   months.	
   Finally,	
   Grant	
   made	
   two	
   crucial	
   introductions	
   to	
  
Charleston	
  influencers	
  and	
  CEOs,	
  one	
  being	
  in	
  our	
  similar	
  fintech	
  mobile	
  space	
  and	
  
the	
   other	
   running	
   a	
   local	
   cyber	
   security	
   firm.	
   The	
   former	
   has	
   helped	
   to	
   shape	
  
competitive	
  differentiators	
  and	
  the	
  latter	
  has	
  led	
  to	
  critical	
  advice	
  forward	
  on	
  the	
  
B2B	
  channel	
  and	
  potential	
  advisory	
  board	
  and	
  funding	
  sources.	
  
	
  
Grant’s	
  ability,	
  maturity,	
  and	
  comfort	
  in	
  his	
  own	
  skin	
  help	
  him	
  to	
  exude	
  a	
  confidence	
  
that	
  is	
  well	
  beyond	
  his	
  years.	
  Grant	
  isn’t	
  afraid	
  to	
  give	
  his	
  best,	
  fail,	
  listen	
  intently	
  to	
  
critical	
   advice,	
   try	
   again,	
   and	
   hit	
   a	
   homerun	
   each	
   time.	
   This	
   skill	
   is	
   an	
   absolutely	
  
necessity	
  in	
  a	
  startup	
  environment,	
  and	
  Grant’s	
  ability	
  to	
  embrace	
  the	
  process	
  and	
  
iterate	
   quickly	
   are	
   phenomenal.	
   I	
   highly	
   recommend	
   him	
   for	
   any	
   position	
   in	
  
consideration,	
  and	
  I	
  feel	
  he	
  will	
  be	
  a	
  tremendous	
  asset	
  to	
  you	
  organization.	
  
	
  
I	
  am	
  happy	
  to	
  chat	
  further	
  if	
  necessary.	
  My	
  contact	
  information	
  is	
  contained	
  below.	
  
Thank	
   you	
   for	
   your	
   time	
   and	
   consideration	
   of	
   Grant	
   for	
   a	
   position	
   within	
   your	
  
organization.	
  
	
  
	
  
	
  
Sincerely,	
  
	
  
Joshua	
  G.	
  Hatter	
  
Founder	
  &	
  CEO	
  
Parabola	
  
M:	
  843-­‐670-­‐6118	
  
E:	
  joshua.hatter@myparabola.com	
  
www.myparabola.com	
  
	
  
	
  

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Strong Recommendation for Grant Maddox

  • 1.   April  30,  2016     Parabola   26  Felix  Street   Charleston,  SC  29403     To  Whom  It  May  Concern:     I  am  writing  this  letter  of  recommendation  to  endorse  Grant  Maddox.  Grant  worked   as   an   intern   with   Parabola   during   the   spring   semester   of   2016   during   his   senior   year  at  the  College  of  Charleston.  Parabola  is  a  B2B  financial  wellness  technology   company,   which   we   like   to   refer   to   as   the   Fitbit   of   Finance.   Our   mobile   platform   links  user's/employee's  accounts  to  track  all  income,  expenses,  and  net  worth  in  one   smartphone  app  and  tracking  those  accounts  against  40  different  personal  finance   goals   that   apply   to   everyone   like   paying   off   a   car   loan,   student   loan,   credit   card,   buying  a  house,  or  setting  up  a  529  college  savings  plan  for  a  child.  We  then  award   them  a  badge  as  incremental  reinforcement  each  time  they  attain  a  financial  goal  –   like  a  personal  trainer  encouraging  you  along  the  way  with  your  finances.     I  met  Grant  during  our  soft  launch  of  the  mobile  app.  During  the  spring  semester,  I   spoke  at  finance  classes  from  freshmen  to  seniors  and  graduate  students  to  offer  the   app   to   students   for   free   as   we   verified   our   thesis,   prioritized   features   and   enhancements  for  future  app  updates,  and  used  these  chats  with  students  as  focus   groups.  Grant  was  in  the  first  such  discussion,  which  was  a  finance  club  meeting.  He   boldly   approached   me   after   the   discussion   and   asked   me   for   an   internship.   We   quickly   worked   with   Grant   to   develop   our   internship   program   as   a   result   of   his   inquiry.       During  his  time  with  us,  Grant’s  consistently  positive  attitude  was  infectious.  Grant   has  an  uncanny  ability  to  be  witty  and  funny  in  discussions  but  still  get  his  point   across  and  “close  the  sale”,  which  during  his  internship  was  helping  us  increase  app   downloads  with  students  to  verify  our  thesis  of  how  we  were  attempting  to  make  a   dent  in  the  country’s  retirement  problem.  His  guerrilla  marketing  tenacity  helped   grow   our   user   base   nearly   240%   during   the   course   of   the   semester.   From   110   downloads  to  nearly  400.  It  was  Grant’s  suggestion  to  turn  these  chats  with  students   from   small   advertisements   about   the   platform   into   focus   groups   to   prioritize   feedback.  This  suggestion  was  invaluable  and  completely  changed  the  nature  and   result.  Because  of  his  suggestion,  we  not  only  perfected  our  onboarding  process  for   our  B2B  paid  traction,  but  we  also  were  able  to  have  important  dialogue  with  users   about  what  enhancements  were  important  to  them,  why  they  were  important,  and   prioritize  our  upcoming  features.       Grant   also   wrote   blog   content   for   our   website   regularly   that   was   well   received   among   our   social   media   followers.   He   participated   in   a   feedback   session   we   had   with  a  local  financial  advisor  who  focuses  strictly  on  401(k)  administration  as  we  
  • 2.   sought  to  pinpoint  the  needs  and  challenges  of  advisors  in  the  construction  of  the   framework   architecture   for   our   web   portal   for   advisors   and   employers.   Grant   learned   applications   that   aid   in   software   development   (Slack,   Apple   Test   Flight,   etc.).  He  helped  us  examine  our  capital  expenditures  and  needs  as  we  seek  to  raise   capital   in   the   coming   months.   Finally,   Grant   made   two   crucial   introductions   to   Charleston  influencers  and  CEOs,  one  being  in  our  similar  fintech  mobile  space  and   the   other   running   a   local   cyber   security   firm.   The   former   has   helped   to   shape   competitive  differentiators  and  the  latter  has  led  to  critical  advice  forward  on  the   B2B  channel  and  potential  advisory  board  and  funding  sources.     Grant’s  ability,  maturity,  and  comfort  in  his  own  skin  help  him  to  exude  a  confidence   that  is  well  beyond  his  years.  Grant  isn’t  afraid  to  give  his  best,  fail,  listen  intently  to   critical   advice,   try   again,   and   hit   a   homerun   each   time.   This   skill   is   an   absolutely   necessity  in  a  startup  environment,  and  Grant’s  ability  to  embrace  the  process  and   iterate   quickly   are   phenomenal.   I   highly   recommend   him   for   any   position   in   consideration,  and  I  feel  he  will  be  a  tremendous  asset  to  you  organization.     I  am  happy  to  chat  further  if  necessary.  My  contact  information  is  contained  below.   Thank   you   for   your   time   and   consideration   of   Grant   for   a   position   within   your   organization.         Sincerely,     Joshua  G.  Hatter   Founder  &  CEO   Parabola   M:  843-­‐670-­‐6118   E:  joshua.hatter@myparabola.com   www.myparabola.com