Digital Campaigning presentation by Casper Knudsen . This was created for a Training of Trainers (TOT) 2014

1. Todays topic
How social media will save us all

2. Digital
campaigning

3. Some numbers

4. Some (more) numbers

5. Some more (more) numbers

7. AARGH - but... the slacktivists!?

8. ...tools are just tools.
And people are just people.

9. Next up:
- Class A examples
- effective corporate bashing
- integrated campaigning
- Solidarity
- crowdsourcing evidence collection
- Activista examples

10. #BPcares - bashing corporates

11. #BPcares

12. VW: the Dark Side...beautiful example of an integrated strategy.
Goal: go viral. Get the geeks.

13. ...and the hipsters went wild!

15. A few numbers:
● 7 million unique visitors
● 2 million video views
● 550,000 Jedi signups
● 75,000 likes on Facebook page
(And “shitloads” of offline stuff)
VW Dark Side

16. We are the 99% - solidarity

17. Ushahidi - Crowdsourced evidence

18. Not convinced yet?

19. Activista examples...

22. #TaxPaysFor

23. Twitter Conference

24. ● Blog Action Day: crowdsourcing content
Activista examples

25. Tweet @PowerHolders

26. Collecting
evidence:
Examples from Activista

27. Will there ever be a conclusion..?
(Will he ever shut up?)

28. ● Crawl, walk, twerk/run/fly
○ Both organisations and individuals
● Only do what you can do well
○ The buffet problem
It’s a learning process

29. Imagine the social media platforms like
a party where you don’t know many
people.
You don’t just start shouting from the
corner - you listen and engage.
Start with existing friends and contacts
- meet new people through
conversation.
‘The people principle’
Engage with people...
Listen: Find people (and their interests) with searches, hashtags,
Twazzup
Party: Embed yourself, get comfortable

30. ● Evidence-based communication
● Supporter journeys
Next level