Creating content is hard. High effort content is no longer king. Sharing content is king. User generated content builds and sustains a passionate audience that shares your content, builds brands awareness, and converts. Not shown are our fabulous Taylor swift and Zach Galifianakis gifs. To see those, register for our webinar: http://goodblogs.enterthemeeting.com/m/ANJKNCKU

1. Generate Content that
Converts
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Peter Awad
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Andrew Nauenburg
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Amanda Lesmeister
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10. TRADITIONAL

12. is NOT king.

23. Traditional content generation

26. “Connect the community.”
- Gini Dietrich

27. 73%

28. 85%

29. 49%

30. “Average brands advertise,
great brands share.”
- Ted Wright
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31. High effort 3.5%-3.8%
Low effort 9.1%-13.5%

32. Low content = 123
High content = 14

36. 10x the leads

37. “Today, artists get record
deals because they have fans -
not the other way around.”
-Taylor Swift
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49. You’ve got mail.

51. Thank you.
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