Emma Burlow from QSA Partners gives examples of the work they have done with organisations towards adopting a Circular Economy approach.

1. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Emma Burlow
Managing Partner

2. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners

3. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Why Circular?....Market Perspective
• Social – consumer behaviour – smarter, sharing
acceptance
• Generation rent – on-demand services - rent not buy
• Austerity - consumers want more for less
• Online shift – smart technology and internet of things

4. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Bandvulc
WRAP Innovation map
Peer2Peer
Peer2Peer & repair

5. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Operational models
Recycling
• Recycling e.g. Happus
Remanufacture
• Remanufacture e.g. Bandvulc
Repair
• Repair e.g. Po-Zu; Restart
Refurbishment
• Refurbishment e.g. Premier Sustain
Reuse via
intermediary
• Reuse (indirect) e.g. Globechain; Happus
Long Life
• Long Life e.g. Orangebox

6. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Routes to market
Service
Membership
/
subscription
Hire / Lease Pay per use
Sharing
Platform

7. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners

8. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Reuse

9. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Peer 2 peer (sharing economy)

10. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Customer
needs
Business
aim
Market and
competition
Success
criteria
Business
model
approach
Finance
Technical &
materials
Customer
Journey
Operational
model
Risks &
mitigation
Trial
develop
your idea

11. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Customer Needs
• What outcomes are you customers looking for?
• What segments are you gaining or losing customers?
• What else do your customers buy, rent or use?
• How is technology changing your marketplace?

12. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Consumer research
2. General
Findings

13. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
“Presenting the financial model to our MD and FD really helped in the discussion on
the proposition” Panasonic

14. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
Circular works with not against your business growth
• What will the business look like in 5, 10 years?
• How can you retain more of the value from the
products that you sell.
• How can you sell a service that provides customers
with what they need.

15. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
“In 20 years time maybe
we won’t be selling
anything anymore.”
UK market for domestic DIY & small trade tool
hire is worth £1bn. 72% of B&Q customers would
consider renting

16. CEBF
Circular Economy
Business Forum
@CircularSW
@QSAPartners
What is the Circular Business Advantage?
C = Customer, Commercial & Circular