Got your little Atlassian fiefdom serving a few teams, but harbouring dreams of corporate conquest? Let’s make those dreams come true! Join HomeAway’s Michael Kuhl on an epic adventure taking JIRA and Confluence from cool tools for the geeks to the foundation of business process management and internal communication in two years and change. You’ll learn how to promote adoption and then manage the surge in usage, demands for customization, and day to day support while nurturing a (totally healthy!) addiction to plugins.

1. Go big or go
MICHAEL KUHL • SR. MGR. IT OPS • HOMEAWAY • @MEKUHL
HomeAway

2. © 1997 Columbia Pictures
Spring

3. © 1997 Columbia Pictures
Summer

5. The four stages of admin
Yeah, I’d admin that.
I am so admining this.
Let’s not overdo it!
It gets better.

6. Yeah, I’d admin that.

7. All right, I'm in.
'Cause there's some
next level sh!t going on
and I'm OK with that.
© 1997 Columbia Pictures

8. We’ve got admins now!
bit.ly/lucychocolate

9. We went big on JIRA
0!
20000!
40000!
60000!
80000!
100000!
120000!
140000!
160000!
180000!
200000!
2011! 2012! 2013! 2014! 2015!
Issues!
Issues!
We got admins!

10. We went big on Confluence
0!
100000!
200000!
300000!
400000!
500000!
600000!
2009! 2010! 2011! 2012! 2013! 2014! 2015!
Pages!
Pages!
We got admins!

11. Getting your arms around things.
§ Consolidate
Ownership
§ Process Lite
§ Socialize

12. Learn
Atlassian’s fit
§ Licenses, Budget,
Growth
§ Usage patterns
§ Team and Mgmt
Perception

13. Make a
plan
Tell
Your
Boss

14. I’m so adminning this.

15. Admins Serve
Servant
Teammate
Leader

16. your teammates
your apps
you
Take Care

17. Mentoring, but not
meddling
But, get ready…..

18. Let’s not overdo it!

19. You know you’ve reached it…
© 1997 Columbia Pictures
Marketing does JIRA
Lobbyist do Confluence

20. Atlassian Marketplace
Risk, reward, responsibiity
Evaluating function, adoption

21. I can stop adding plugins anytime
Stop counting. There’s 42.

22. Standards and Practices
Graveyard of bright ideas
Shaking Snow Globes

23. It gets better.

24. Confluence Chills
0!
100000!
200000!
300000!
400000!
500000!
600000!
2009! 2010! 2011! 2012! 2013! 2014! 2015!
Pages!
Pages!
Peak JIRA

25. It gets evolved
DB Team on JIRA!
• Mktg Ops Customer!
DB Team on JIRA!
• Mktg Ops on JIRA!
DB Team on JIRA!
• Mktg Ops JIRA v2!
• Mktg Creative on JIRA v1!

26. It gets deeper
HomeAway Monitoring Operations

27. It gets bigger
tororo reaction / Shutterstock.com
Moved 600+
Developers
CSR, Dev, Facilities, Finance,
Help Desk, Hosting, PMO,
Product Mgmt, Sales Ops,
Training…

28. It gets done