Tips to Started Social Media Marketing

1. Tips To started withTips To started with
Social Media MarketingSocial Media Marketing
Company: Glocom InfotechCompany: Glocom Infotech
phone: 416-900-6913phone: 416-900-6913
website: www.glocominfotech.comwebsite: www.glocominfotech.com
E-mail: info@glocominfotech.comE-mail: info@glocominfotech.com

2. Tips To started with SocialTips To started with Social
Media MarketingMedia Marketing
 Just when you’ve decided to build your social media presence,Just when you’ve decided to build your social media presence,
you face the dilemma “where do I begin”. You have so manyyou face the dilemma “where do I begin”. You have so many
platforms, so many users to connect with, a plethora of contentplatforms, so many users to connect with, a plethora of content
you can explore from various angles!you can explore from various angles!
 You should know that there is noYou should know that there is no one-size-fits-allone-size-fits-all strategy forstrategy for
social media marketing. It all depends on the nature of yoursocial media marketing. It all depends on the nature of your
business, the products and services you offer, the audience youbusiness, the products and services you offer, the audience you
want to target, your budget and so on. It takes some time to learnwant to target, your budget and so on. It takes some time to learn
what works for you and what doesn’twhat works for you and what doesn’t

3. Various Social Media ChannelsVarious Social Media Channels
 various social media channelsvarious social media channels
 Optimize your ProfilesOptimize your Profiles
 Build Your AudienceBuild Your Audience
 Share content that people will loveShare content that people will love
 Post Consistently but don’t go crazyPost Consistently but don’t go crazy
 Social Media Strategies for Each PlatformSocial Media Strategies for Each Platform

4. Know the various social mediaKnow the various social media
channelschannels
 These are the places which can get you the rightThese are the places which can get you the right
audience for your business. So a deeperaudience for your business. So a deeper
 understanding of these platforms can help you get theunderstanding of these platforms can help you get the
edge over your competitors. Start with the Big Four –edge over your competitors. Start with the Big Four –
Facebook, Twitter, LinkedIn, and Google+.Facebook, Twitter, LinkedIn, and Google+.

5. Tips To started with SocialTips To started with Social
Media MarketingMedia Marketing
 Optimize your ProfilesOptimize your Profiles
 Once you decide which platform you want to target, theOnce you decide which platform you want to target, the
second step is to optimize your profile. This is going tosecond step is to optimize your profile. This is going to
help you with your SEO and will also increase yourhelp you with your SEO and will also increase your
followers/fans.followers/fans.
 Update your profile and cover imageUpdate your profile and cover image
 Use high-quality images which represent your businessUse high-quality images which represent your business
and your logo. Social media is all about connecting withand your logo. Social media is all about connecting with
people. Your profile picture will create the firstpeople. Your profile picture will create the first
impression of your business.impression of your business.
 Keep your description catchy.Keep your description catchy.

6. Tips To started with SocialTips To started with Social
Media MarketingMedia Marketing
 Your description should capture your expertise andYour description should capture your expertise and
Unique Selling Proposal. Try to keep it short. WhenUnique Selling Proposal. Try to keep it short. When
you are writing your Twitter bio besides your mainyou are writing your Twitter bio besides your main
keywords, add relevant hashtags.keywords, add relevant hashtags.
 Include a link to your website.Include a link to your website.
 Including a link will help your SEO. You can add itIncluding a link will help your SEO. You can add it
to the “About me” section of Facebook,“Websiteto the “About me” section of Facebook,“Website
section” of Twitter and “Contributor section” ofsection” of Twitter and “Contributor section” of
Google+.Google+.
 Add your physical address and phone number.Add your physical address and phone number.

7. Build Your AudienceBuild Your Audience
FacebookFacebook
 Advertise – target under 50,000 people. Retarget yourAdvertise – target under 50,000 people. Retarget your
ads for people who have visited your blog/websiteads for people who have visited your blog/website
once. Choose your “type of ad” based on youronce. Choose your “type of ad” based on your
audience, budget, and product/service.audience, budget, and product/service.

8. Build Your AudienceBuild Your Audience
TwitterTwitter
Start following relevant accounts – mostly users followStart following relevant accounts – mostly users follow
you back when you follow them. So it can make a goodyou back when you follow them. So it can make a good
strategy for those who are just starting on Twitter. Gostrategy for those who are just starting on Twitter. Go
through the list of followers of other influencers inthrough the list of followers of other influencers in
your niche. Optimize this list and start followingyour niche. Optimize this list and start following
relevant users.relevant users.
 Use trending and relevant hashtagsUse trending and relevant hashtags
Find interesting twitter chats to join. Contribute to theFind interesting twitter chats to join. Contribute to the
conversation and interact with other participants.conversation and interact with other participants.
People will follow you when they see your expertisePeople will follow you when they see your expertise
and the interesting insights you have.and the interesting insights you have.

9. Build Your AudienceBuild Your Audience
Google+Google+
 Get involved in Google+ circles – find circles whichGet involved in Google+ circles – find circles which
are relevant to your niche, follow them and build aare relevant to your niche, follow them and build a
community.community.
 Join and contribute value to relevant communities.Join and contribute value to relevant communities.