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3GSP
                         Harnessing Serendiptyemerging
                                     A solution for
                                     innovation landscape




The future isn’t,
what it used to be
         - Yogi Berra



Global Oasis Network    CastleCamp, April 2012, Ilkka Kakko
Serendipity  renaissance is coming?

    The Persian folk tale “ The Journey and Adventures of Three Princes of
     Serendip
    Horace Walpole was inspired by the theme – wide correspondence with his
     “network”
    Merton found the word “serendipity” while looking something else in Webster’s
     Dictionary – got hooked, the book was published 25 years after that
    Roberts analysed about 100 cases in “ Serendipity - Accidential Discoveries in
     Science”
    Some great examples after dot.com era in business
    Social media and coworking movement getting alerted into it now!



Global Oasis Network     CastleCamp, April 2012, Ilkka Kakko
Discovery consists of seeing, what everybody has
             seen and thinking what nobody has thought




         Ref: Albert Szent-Gyorgyi
         .


Global Oasis Network        CastleCamp, April 2012, Ilkka Kakko
Companies, innovations, findings, careers

             Google, Pixar, 3M, Virgin …..
             Post-It, Teflon, Viagra, SMS services, artificial rubber, safety
              glass ….
             Kolumbus, Archimedes, Isaac Newton, Röntgen, the structure of
              DNA , peniscillin, quinine, vacination for small box, ….
             Richard Branson, Steve Jobs, Sergei Brin ….




Global Oasis Network         CastleCamp, April 2012, Ilkka Kakko
Theories linked to explain serendipity


             ”Complex Adaptive Systems”, Santa Fe Institute, University
              of Michigan – Kauffman, Axelrod ….
             ”Synchronicity” – Jung, Jaworski …..
             ”Structural Holes” – Burt, Granovetter
             Biology, evolution theory, ecosystem theories
             Social Network Analysis




Global Oasis Network        CastleCamp, April 2012, Ilkka Kakko
The secret alliance of diversity and serendipity
   Diversity:

      •“Connecting generations”

      • Combining Arts, Science and
      Business

      • Global approach

   Serendipity:

      • Ad-hoc interactions

      • “Expect the unexpected”

      • New combinations of                    FlexLab opening in Joensuu Science Park, September 2004

      competences
Global Oasis Network      CastleCamp, April 2012, Ilkka Kakko
Diversity and Value of Innovation




                                                             © Lee Fleming 2004 /HBR November 2004




Global Oasis Network   CastleCamp, April 2012, Ilkka Kakko
Business is filled with people who have become efficient
   planners, schedulers and time managers. Much more rare
   is an individual who has developed the awareness and
   flexibility to notice unexpected opportunities



         Ref: J. Willard Marriott, Chairman and President of Marriott Corporation.




Global Oasis Network         CastleCamp, April 2012, Ilkka Kakko
Some ways to harness it on personal level
   Do something extraordinary every now and then
   Do what you are passionate about
   Listen to everybody, all kind of people have a story to tell, try to learn from
    each story
   Keep your calendar serendipitous
   Keep enough time for silence and wondering
   Try to be positive
   Learn from nature
   Attract people in your own way 




Global Oasis Network      CastleCamp, April 2012, Ilkka Kakko
”To win friends and influence others, there is no
             substitute for living a meaningful life”




         Ref: Muller&Becker 2012
         .


Global Oasis Network       CastleCamp, April 2012, Ilkka Kakko
Contact information:
   Ilkka Kakko
   + 358 50 536 2941
   Ilkka.kakko@globaloasis.fi
   Skype:ilkka.kakko
   Twitter: https://twitter.com/#!/Serendipitor
   LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
   Facebook: https://www.facebook.com/ilkka.kakko
   Blog: http://serendipitor.wordpress.com/




Global Oasis Network     CastleCamp, April 2012, Ilkka Kakko

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CastleCamp, April 2012, Göhrde, Germany

  • 1. 3GSP Harnessing Serendiptyemerging A solution for innovation landscape The future isn’t, what it used to be - Yogi Berra Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 2. Serendipity  renaissance is coming?  The Persian folk tale “ The Journey and Adventures of Three Princes of Serendip  Horace Walpole was inspired by the theme – wide correspondence with his “network”  Merton found the word “serendipity” while looking something else in Webster’s Dictionary – got hooked, the book was published 25 years after that  Roberts analysed about 100 cases in “ Serendipity - Accidential Discoveries in Science”  Some great examples after dot.com era in business  Social media and coworking movement getting alerted into it now! Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 3. Discovery consists of seeing, what everybody has seen and thinking what nobody has thought Ref: Albert Szent-Gyorgyi . Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 4. Companies, innovations, findings, careers  Google, Pixar, 3M, Virgin …..  Post-It, Teflon, Viagra, SMS services, artificial rubber, safety glass ….  Kolumbus, Archimedes, Isaac Newton, Röntgen, the structure of DNA , peniscillin, quinine, vacination for small box, ….  Richard Branson, Steve Jobs, Sergei Brin …. Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 5. Theories linked to explain serendipity  ”Complex Adaptive Systems”, Santa Fe Institute, University of Michigan – Kauffman, Axelrod ….  ”Synchronicity” – Jung, Jaworski …..  ”Structural Holes” – Burt, Granovetter  Biology, evolution theory, ecosystem theories  Social Network Analysis Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 6. The secret alliance of diversity and serendipity Diversity: •“Connecting generations” • Combining Arts, Science and Business • Global approach Serendipity: • Ad-hoc interactions • “Expect the unexpected” • New combinations of FlexLab opening in Joensuu Science Park, September 2004 competences Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 7. Diversity and Value of Innovation © Lee Fleming 2004 /HBR November 2004 Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 8. Business is filled with people who have become efficient planners, schedulers and time managers. Much more rare is an individual who has developed the awareness and flexibility to notice unexpected opportunities Ref: J. Willard Marriott, Chairman and President of Marriott Corporation. Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 9. Some ways to harness it on personal level  Do something extraordinary every now and then  Do what you are passionate about  Listen to everybody, all kind of people have a story to tell, try to learn from each story  Keep your calendar serendipitous  Keep enough time for silence and wondering  Try to be positive  Learn from nature  Attract people in your own way  Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 10. ”To win friends and influence others, there is no substitute for living a meaningful life” Ref: Muller&Becker 2012 . Global Oasis Network CastleCamp, April 2012, Ilkka Kakko
  • 11. Contact information: Ilkka Kakko + 358 50 536 2941 Ilkka.kakko@globaloasis.fi Skype:ilkka.kakko Twitter: https://twitter.com/#!/Serendipitor LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top Facebook: https://www.facebook.com/ilkka.kakko Blog: http://serendipitor.wordpress.com/ Global Oasis Network CastleCamp, April 2012, Ilkka Kakko