1. workshop
REFRAMING THE
QUESTION
Christian Bason & Cynthia Shanmugalingam

2. the art of
FRAMING THE QUESTION
Slide 2

3. examples
• [ask chris*an about this]

5. where
DO INSIGHTS COME FROM?

6. some pitfalls
IN THE PROCESS
• People who are in love with a solution – looking
for a problem
• Brainstorms/retrospective analysis with smart
people but never getting out of the building
• Placing too much emphasis on one or two
insights which are aren’t really true

7. moving through a
PROCESS
Obersvations
Insight
Ideas
Judgement

8. what is a good
INSIGHT?
• Louise likes coffee
• Louise loves to socialise over coffee and has great
taste
• Young people eat unhealthy food
• Young people anxious about their friendships feel
social pressure to eat unhealthy food and are scared
of losing their friends