2. March 2013
Market Share of Total Industry
Share as a segment as a % of total industry
Small
Pickup, 1.7% Large
Sales across vehicle segments Pickup, 11.3%
held steady in March when Large Van, 1.5% Small
Car, 20.0%
compared to February as a Small
percentage of the total Van, 3.6%
automobile industry.
SUV, 6.2%
Collectively, small cars, midsize
cars and CUVs took roughly two-
thirds (or 66.5%) of the market.
Larger vehicles, such as SUVs and Midsize
Car, 21.7%
large pickups, maintained about
17% of sales in March. CUV, 24.8%
Luxury
Car, 7.6%
Large Car, 1.6%
Source: Ward’s Automotive Reports
3. March 2013
Segment Shares of the Car Market
Share as a segment as a % of total industry
The luxury car segment edged up
Luxury Car
slightly, taking 15% of the total 15.0%
Large Car
industry in March. Midsize and 3.2%
small cars are still
king, however, holding nearly
Small Car
82% of the total industry this 39.3%
month.
Midsize Car
42.5%
Source: Ward’s Automotive Reports
4. March 2013
Light Truck Market Shares
Segment Shares of the Light Truck Market
The light truck market segments
held steady between February Large P/U
and March. Half of the light truck 23.0%
market remained with
CUVs, with large pickups taking
nearly a quarter of the share.
Small P/U CUV
Other segments within the light 3.5% 50.6%
truck market saw little to no
change, with the exception of
the SUV. Sport utilities continued Small Van
on a decline from 14.5 percent in Large Van 7.3%
3.0%
December 2012 to 13.3 percent
in January and now 12.6 percent. SUV
12.6%
Source: Ward’s Automotive Reports
5. March 2013
Percentage of Total Industry by Vehicle Segment
Current Previous YTD YTD
Vehicle Type
Month Month 2013 2012
All Cars 50.93% 50.45% 50.58% 52.23%
All Light Trucks 49.07% 49.55% 49.42% 47.77%
Cars and light trucks continued to split the market in March. Year-over-year light
trucks grew slightly (by 3.45%), leading to a more even split between the car and
light truck groups. We will continue to watch trends in purchasing.
Source: Ward’s Automotive Reports
6. March 2013
Percentage of Total Industry by Advanced Technology
Current Year Ago March ‘13 March ‘12 Y/Y Unit
Vehicle Type
Take % Take % Units Units Change
Hybrid 3.20% 3.44% 48,206 46,327 -1,879
Plug-in
0.19% 0.23% 3,200 2,758 -442
Hybrid
EV 0.31% 0.07% 961 4,553 3,592
CNG 0.01% -- 167 0 167
Clean Diesel 0.77% 0.83% 11,642 11,163 -479
The only group that has a take rate higher than 1 percent are hybrids, with 3.2% of
the market in March, which is slightly lower than a year ago. Compressed natural
gas (CNG) vehicles have been added back this month due to making 167 in sales.
Source: Ward’s Automotive Reports
7. March 2013
Advanced Technology Vehicle Sales
Hybrid sales remain the strongest in March, up 6,000 units over February with the year-
to-date figure totaling more than 121,000 units. Only about 18,000 EVs and PHEVs have
been sold this year.
140,000
120,000
100,000
Hybrid
80,000 Plug-in Hybrid
EV
60,000 CNG
Diesel
40,000
20,000
-
March 2012 March 2013 YTD 2012 YTD 2013
Source: HybridCars.com Market Dashboard
Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
I’m Mike Stanton, President and CEO of Global Automakers. We work with industry leaders, legislators and regulators to create public policy that improves vehicle safety, encourages technological innovation, and protects our planet. Our goal is to foster a competitive environment in which vehicles are designed and built to enhance Americans’ quality of life. Today our members account for about 40% of U.S. sales and produce almost half of what they sell here in the U.S. We appreciate the work that you’ve done in past studies on CAFE and advanced technologies. It is so important to continue research in this area.