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Global Automakers Monthly Market
Report for March 2013




                           April 16, 2013 | Washington, D.C.
March 2013



Market Share of Total Industry
Share as a segment as a % of total industry
                                             Small
                                         Pickup, 1.7%           Large
Sales across vehicle segments                               Pickup, 11.3%
held steady in March when           Large Van, 1.5%                                       Small
                                                                                        Car, 20.0%
compared to February as a             Small
percentage of the total             Van, 3.6%
automobile industry.
                                                SUV, 6.2%
Collectively, small cars, midsize
cars and CUVs took roughly two-
thirds (or 66.5%) of the market.
Larger vehicles, such as SUVs and                                                               Midsize
                                                                                               Car, 21.7%
large pickups, maintained about
17% of sales in March.                              CUV, 24.8%



                                                                             Luxury
                                                                            Car, 7.6%
                                                                                          Large Car, 1.6%


                                                                            Source: Ward’s Automotive Reports
March 2013



Segment Shares of the Car Market
Share as a segment as a % of total industry

The luxury car segment edged up
                                                      Luxury Car
slightly, taking 15% of the total                       15.0%
                                    Large Car
industry in March. Midsize and        3.2%
small cars are still
king, however, holding nearly
                                                                                   Small Car
82% of the total industry this                                                      39.3%
month.




                                                Midsize Car
                                                  42.5%




                                                                   Source: Ward’s Automotive Reports
March 2013



Light Truck Market Shares
Segment Shares of the Light Truck Market

The light truck market segments
held steady between February                          Large P/U
and March. Half of the light truck                      23.0%
market remained with
CUVs, with large pickups taking
nearly a quarter of the share.
                                     Small P/U                                           CUV
Other segments within the light        3.5%                                             50.6%
truck market saw little to no
change, with the exception of
the SUV. Sport utilities continued               Small Van
on a decline from 14.5 percent in    Large Van     7.3%
                                       3.0%
December 2012 to 13.3 percent
in January and now 12.6 percent.                              SUV
                                                             12.6%




                                                                     Source: Ward’s Automotive Reports
March 2013



Percentage of Total Industry by Vehicle Segment

                    Current          Previous            YTD                YTD
 Vehicle Type
                    Month             Month              2013               2012

    All Cars        50.93%            50.45%           50.58%             52.23%


All Light Trucks    49.07%            49.55%           49.42%             47.77%


Cars and light trucks continued to split the market in March. Year-over-year light
trucks grew slightly (by 3.45%), leading to a more even split between the car and
light truck groups. We will continue to watch trends in purchasing.




                                                              Source: Ward’s Automotive Reports
March 2013



Percentage of Total Industry by Advanced Technology

                 Current       Year Ago       March ‘13      March ‘12        Y/Y Unit
Vehicle Type
                 Take %         Take %         Units          Units           Change
  Hybrid          3.20%         3.44%          48,206         46,327          -1,879
  Plug-in
                 0.19%          0.23%           3,200          2,758            -442
  Hybrid
    EV           0.31%          0.07%            961           4,553           3,592
   CNG           0.01%             --            167             0              167
Clean Diesel     0.77%          0.83%          11,642         11,163            -479

The only group that has a take rate higher than 1 percent are hybrids, with 3.2% of
the market in March, which is slightly lower than a year ago. Compressed natural
gas (CNG) vehicles have been added back this month due to making 167 in sales.


                                                             Source: Ward’s Automotive Reports
March 2013



Advanced Technology Vehicle Sales
Hybrid sales remain the strongest in March, up 6,000 units over February with the year-
to-date figure totaling more than 121,000 units. Only about 18,000 EVs and PHEVs have
been sold this year.
 140,000


 120,000


 100,000
                                                                                     Hybrid
  80,000                                                                             Plug-in Hybrid
                                                                                     EV
  60,000                                                                             CNG
                                                                                     Diesel
  40,000


  20,000


      -
             March 2012       March 2013        YTD 2012             YTD 2013




                                                           Source: HybridCars.com Market Dashboard
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Monthly Market Report - March 2013

  • 1. Global Automakers Monthly Market Report for March 2013 April 16, 2013 | Washington, D.C.
  • 2. March 2013 Market Share of Total Industry Share as a segment as a % of total industry Small Pickup, 1.7% Large Sales across vehicle segments Pickup, 11.3% held steady in March when Large Van, 1.5% Small Car, 20.0% compared to February as a Small percentage of the total Van, 3.6% automobile industry. SUV, 6.2% Collectively, small cars, midsize cars and CUVs took roughly two- thirds (or 66.5%) of the market. Larger vehicles, such as SUVs and Midsize Car, 21.7% large pickups, maintained about 17% of sales in March. CUV, 24.8% Luxury Car, 7.6% Large Car, 1.6% Source: Ward’s Automotive Reports
  • 3. March 2013 Segment Shares of the Car Market Share as a segment as a % of total industry The luxury car segment edged up Luxury Car slightly, taking 15% of the total 15.0% Large Car industry in March. Midsize and 3.2% small cars are still king, however, holding nearly Small Car 82% of the total industry this 39.3% month. Midsize Car 42.5% Source: Ward’s Automotive Reports
  • 4. March 2013 Light Truck Market Shares Segment Shares of the Light Truck Market The light truck market segments held steady between February Large P/U and March. Half of the light truck 23.0% market remained with CUVs, with large pickups taking nearly a quarter of the share. Small P/U CUV Other segments within the light 3.5% 50.6% truck market saw little to no change, with the exception of the SUV. Sport utilities continued Small Van on a decline from 14.5 percent in Large Van 7.3% 3.0% December 2012 to 13.3 percent in January and now 12.6 percent. SUV 12.6% Source: Ward’s Automotive Reports
  • 5. March 2013 Percentage of Total Industry by Vehicle Segment Current Previous YTD YTD Vehicle Type Month Month 2013 2012 All Cars 50.93% 50.45% 50.58% 52.23% All Light Trucks 49.07% 49.55% 49.42% 47.77% Cars and light trucks continued to split the market in March. Year-over-year light trucks grew slightly (by 3.45%), leading to a more even split between the car and light truck groups. We will continue to watch trends in purchasing. Source: Ward’s Automotive Reports
  • 6. March 2013 Percentage of Total Industry by Advanced Technology Current Year Ago March ‘13 March ‘12 Y/Y Unit Vehicle Type Take % Take % Units Units Change Hybrid 3.20% 3.44% 48,206 46,327 -1,879 Plug-in 0.19% 0.23% 3,200 2,758 -442 Hybrid EV 0.31% 0.07% 961 4,553 3,592 CNG 0.01% -- 167 0 167 Clean Diesel 0.77% 0.83% 11,642 11,163 -479 The only group that has a take rate higher than 1 percent are hybrids, with 3.2% of the market in March, which is slightly lower than a year ago. Compressed natural gas (CNG) vehicles have been added back this month due to making 167 in sales. Source: Ward’s Automotive Reports
  • 7. March 2013 Advanced Technology Vehicle Sales Hybrid sales remain the strongest in March, up 6,000 units over February with the year- to-date figure totaling more than 121,000 units. Only about 18,000 EVs and PHEVs have been sold this year. 140,000 120,000 100,000 Hybrid 80,000 Plug-in Hybrid EV 60,000 CNG Diesel 40,000 20,000 - March 2012 March 2013 YTD 2012 YTD 2013 Source: HybridCars.com Market Dashboard

Editor's Notes

  1. Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
  2. Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
  3. Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
  4. Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
  5. Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
  6. Alright the commercial is over - we understand the need for an increase in fuel economy and I’m here today to talk about the future vehicle technologies in the 2020 to 2030 time frame and what our members are doing do meet the future CAFE and GHG standards. As you know, development of a comprehensive national energy policy continues with concerns mounting over climate change and energy security. The energy challenge is huge. And not just here in North America.
  7. I’m Mike Stanton, President and CEO of Global Automakers. We work with industry leaders, legislators and regulators to create public policy that improves vehicle safety, encourages technological innovation, and protects our planet. Our goal is to foster a competitive environment in which vehicles are designed and built to enhance Americans’ quality of life. Today our members account for about 40% of U.S. sales and produce almost half of what they sell here in the U.S. We appreciate the work that you’ve done in past studies on CAFE and advanced technologies. It is so important to continue research in this area.