On this interactive and fun cultural sandbox we dug deeper into the values and culture of the 20th century last Generations; Generation X and Y or Millennial but we took it an step further. To this new young generation we called it Generation G and it has a unique and very different set of values than their predecessors. G for... Care to know why?

2. GlobalWorks Group, LLC.
www.globalworks.com
212.252.8800
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N ew Yo r k , N Y 10 0 01

3. ACCELERATING GENERATIONS
• Generations defined
Past in broad strokes
• Generations defined
Present in increasingly fine
strokes

4. TAKING THE LONG VIEW
• Lack of historical
Present perspective
• Larger cultural shift
Future will become clear in
time

5. Silent Generation
EVOLUTION OF CULTURE
Generation X
Generation Y
Baby Boomers
• 1922-1945 • 1946-1964 • 1965-1980 • 1981-2000

6. Silent Generation
EVOLUTION OF CULTURE
Generation X
Generation Y
Baby Boomers
• 1922-1945 • 1946-1964 • 1965-1980 • 1981-2000
• Core Values: • Core Values: • Core Values: • Core Values
• Respect for • Optimism • Skepticism • Realism
authority • Involvement • Fun • Confidence
• Conformers • Informality • Extreme Fun
• Discipline • Money: • Individualism • Social
• Buy now, pay
• Money: later • Money: • Money:
• Put it away • Cautious • Earn to
• Pay cash • Technology: • Save, save, spend
• Agnostic save
• Technology: • Technology:
• Phobic • Technology: • Centric
• Savvy

7. Silent Generation
EVOLUTION OF CULTURE
Generation X
Generation Y
Baby Boomers
• Family structure: • Family structure: • Family structure: • Family structure:
• Traditional • Disintegrating • Latchkey kids • Merged families
• Nuclear
• Education: • Education: • Education:
• Education: • A birthright • A way to get • An incredible
• A dream there expense
• Communication:
• Communication: • Touch-tone • Communication: • Communication:
• Rotary phone phone • Cell phone • Smart phone
• Memo • Email • Social media
• Work and family
• Work and family life: • Work and family • Work and family
life: • No balance life: life:
• Never mix • Work to live • Balance • Balance
• Messages that • Messages that • Messages that • Messages that
motivate: motivate: motivate: motivate:
• Your experience • You are valued • Do it your way • You will work
is respected • You are needed • Forget the rules with other
bright, creative
people

11. What iconic Gen-X film is
this cereal marketer
paying tribute to?

12. The Breakfast Club

14. GEN X
A Transitional Generation

25. • High-performance,
high-maintenance
• Entitled and
narcissistic
• High expectations in
the workplace

26. GEN Y LEADERS/ICONS

27. GEN X GEN Y
name and recognition team oriented
analytical/distrust advice with immediate application
rely on technology/do their own research tell me I’m unique
guide me/ prove it to me teach me, be sensitive of my needs
more is better/no vanity advertising individual relevance/teach me about your
products

29. A NEW GENERATION IN THE MAKING

30. GEN X, GEN Y AND BEYOND
Late
Boomers
Gen X Gen Gen Gen G
X Y
Gen Y
Old New Beyond

31. GEN X, GEN Y AND BEYOND
Late
Boomers
Gen X Gen Gen Gen G
X Y
Gen Y
Old New Beyond

32. GEN X, GEN Y AND BEYOND
Late
Boomers
Gen X Gen Gen Gen G
X Y
Gen Y
Old New Beyond

33. GENERATION G
Multi-generational
Crossing all age groups
Multi-ethnic
Crossing all ethnic groups
Multi-personal
Crossing all types of people

34. G G
Gen G
G G

35. Gaming Global
Gen G
Green Generosity

36. GREEN

37. Facing potential
Global warming
planetary extinction of
generation
life as they know it
GREEN
Eco-conscious: trying to Mistrust of institutions
improve their and authority to protect
relationship to the earth the environment

38. GLOBAL

39. Traditional definitions of
New co-cultures and
cultures/nations are
universal patterns are
blurring in new global
emerging
economy
GLOBAL
Main conductor of Shared tastes in food,
globalization: music, entertainment,
the Internet and ways of life

40. GENEROSITY

41. Wired to care, Longing more than ever
wired to share for institutions that care
GENEROSITY
Online-fueled culture of Sharing passion and
people who share, give, receiving recognition
create, collaborate in have replaced ‘taking’ as
large numbers the new status symbol

42. GAMING

43. $91 billion in gaming sales
The video game
by 2015—more than
generation has
today’s music and movie
come of age
industries combined
GAMING
Main conductor of Gaming has shaped the
gaming’s influence and culture, habits and
growth: the Internet attitudes of Generation G

44. GAMING’S INFLUENCE ON LIFE AND WORK

45. ATTRIBUTES OF GENERATION G
High
psychomotor
abilities
Flexible
Independent, team
self-directed
workers
Group and
Sociable,
individual
competitive
orientation
Shared
leadership,
authority

46. ATTRIBUTES OF GENERATION G
Value
created
through
sharing
Outcome, Change
not income advocates
Work/Life
Open-source
boundaries
mentality
dissipating
Quality of life
not about
wealth and
status

47. APPENDIX