We have compiled three case studies that prove the importance and powerful benefits of LinkedIn for marketing. After reading this article, we are certain that you will be on this platform and skyrocket your business to new and successful heights. So, without further ado, let’s get started. SHOCKING LINKEDIN CASE STUDIES AMERICAN INSTITUTE OF CPAs ...

1. By Giuseppe Gurrieri

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3 Shocking LinkedIn Case Studies that Prove How Powerful It is for Marketing ·
We have told you countless times that LinkedIn is one of the best platforms
for marketing and promoting your business or brand. However, we know
that empty words don’t count as much.
So, in order to be credible, we have compiled three case studies that prove
the importance and powerful bene ts of . LinkedIn for marketing
After reading this Ebook, we are certain that you will be on this platform, and
will eventually skyrocket your business to new and successful heights.
So, without further ado; let’s get started.
Today, more than 60,000 members of AICPA are regularly sharing their
insightful discussions and exchanging relevant information in the group. But
that’s not it.
SHOCKING LINKEDIN CASE STUDIES
1. THE AMERICAN INSTITUTE OF CPAs
If you live in American then you might have already heard about the
American Institute of CPAs, AKA, AICPA. It is the biggest organization in the
world containing top accounting professionals.
What AICPA did was remarkably productive.
Due to the loss of exchange of information among the peers, the rm found
it necessary to create a community that allows its members to engage,
share resources, and exchange relevant knowledge as well.
The purpose of this community-building platform for their members was to
enhance their social media skills as well as provide a smooth transition of
information for increased productivity.
Instead of creating a tool for it, AICPA created a group (and subgroups) for
their members on LinkedIn. They later used LinkedIn Display Ads along with
other social media platforms to promote the availability of the group to its
members. For AICPA, it became a successful asset.

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3 Shocking LinkedIn Case Studies that Prove How Powerful It is for Marketing ·
AICPA got more than it envisioned. Now, their leading traf c driver is the
same LinkedIn group that they created for their members. It is also playing a
big role in creating brand awareness of the rm. This clari es how powerful
LinkedIn can be if utilized the right and effective way.
AUTOMATIC DATA PROCESSING
If you live in American then you might have already heard about the
American Institute of CPAs, AKA, AICPA. It is the biggest organization in the
world containing top accounting professionals.
What AICPA did was remarkably productive.
Due to the loss of exchange of information among the peers, the rm found
it necessary to create a community that allows its members to engage,
share resources and exchange relevant knowledge as well.
The purpose of this community-building platform for their members was to
enhance their social media skills as well as provide a smooth transition of
information for increased productivity.
Instead of creating a tool for it, AICPA created a group (and subgroups) for
their members on LinkedIn. They later used LinkedIn Display Ads along with
other social media platforms to promote the availability of the group to its
members. For AICPA, it became a successful asset.
Today, more than 60,000 members of AICPA are regularly sharing their
insightful discussions and exchanging relevant information in the group. But
that’s not it.
AICPA got more than it envisioned. Now, their leading traf c driver is the
same LinkedIn group that they created for their members. It is also playing a
big role in creating brand awareness of the rm. This clari es
if utilized the right and effective way.
how powerful
LinkedIn can be

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3 Shocking LinkedIn Case Studies that Prove How Powerful It is for Marketing ·
2. BI WORLDWIDE
BI Worldwide is undoubtedly one of the leading experts (in the entire world)
when it comes to business engagements such as marketing and
advertising. So, it was not shocking when we heard that a marketing agency
took their company page followers from 2,000 to 14,000.
To make it a reality, BI Worldwide shared useful, relevant, and informational
content with its followers. This lead to an increase in engagement and brand
awareness, which in return, increased their high-quality leads by 26% (from
LinkedIn Display Ads).
3. HEWLETT PACKARD
Also known as HP, this technology-based company has become a pioneer in
its niche.
If you didn’t know, HP was incepted in 1939, in a rented garage, and now it’s
known among the top brand when it comes to
computing devices such as computers, smartphones, and more. However,
what made HP jump into another era of its signi cance was the year 2010;
with the launch of its Company Page on LinkedIn. The purpose of this
launch was to drive leads, create recommendations for its products and
services, and increase conversion rates in an affordable manner. An active
page and Ads did what they wanted to achieve.LinkedIn Recommendation
HP was bombarded with 2,000+ product recommendations within the rst
two weeks and 20,000+ new followers were added to its company page at
the same time.
Its LinkedIn campaign went so viral that it generated over 500,000 LinkedIn
updates and doubled the traf c of HP’s products and services website page.