The design process of Phase 1 - From Strategy to Rendering

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CONCEPT
DEVELOPMENT
PRE ENGINEERING
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PHASE
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PHASE
01
PHASE

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PHASE
D
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CONCEPT

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CONCEPT
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PRE ENGINEERING
RESEARCH & ANALYSIS
CONCEPTS
PROPOSALS
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Research
Concept
Market
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PHASE
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02
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PRE ENGINEERING
BRIEF
Project description
Target
Market
Positioning
Project description
Target
Market
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RESEARCH & ANALYSIS
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PHASE
01

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CONCEPT
DEVELOPMENT
PRE ENGINEERING
RESEARCH
Project analysis
Client production technologies
Environment
Competitor
Project analysis and technologies
Environment
Competitor
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RESEARCH & ANALYSIS
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PHASE
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CONCEPT
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PRE ENGINEERING
IDEA
Inspiration
Mood
Technology
Thinking
Sketches
Concept
Mood
Sketch
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CONCEPT
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PRE ENGINEERING
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PRESENTATION
Explain the ideas
At least 3 proposals
Render
Details
Description
Proposals
Render
Details
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PROPOSALS
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PHASE

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CONCEPT
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PRE ENGINEERING
03
What
is a
RENDER?
Is the process of generating an
image from a 3D model
The 3d model for Phase 01
is not functional
3d model
Not functional
Rendert
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PROPOSALS
01
PHASE