Research and planning: Questionnaire

1. What is your age?
59%
27%
2%
12%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
41+Under 14 14 - 24 25 - 40

2. What gender are you?
85%
15%
0%
1st Qtr 2nd Qtr 3rd Qtr
Male Female other

3. Who is currently your favourite grime artist?
48%
14%
26%
10%
2%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Stormzy Skepta Chip Mist Other

4. How often do you attend grime events?
32%
30%
20%
14%
4%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Every few
months
Once a
month
Every odd
week
Every
week
never

5. What do you expect to see in a grime video?
• Urban locations
• Artists friends/groups/crew
• Casual clothing (tracksuits)
• Symbols of gang culture
• swearing

6. Where do you hear about and view grime
videos?
24%
26%
16%
28%
6%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qatr
Twitter YouTube
Word
Of mouthFacebook
Mainstream
media