INVESTMENT PATTERN OF SALARIED INDIVIDUALS

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INVESTMENT PATTERN OF SALARIED INDIVIDUALS

  1. 1. [1]“Investment pattern of salariedIndividual”Project ReportSubmitted in partial fulfilment for the award ofMaster of Management StudiesByRANJANA SINGHRANJANA SINGHRANJANA SINGHRANJANA SINGHMMS (2011 – 2013)Roll No. 40041Under Supervision of(DR. NITIN WANI)(DR. NITIN WANI)(DR. NITIN WANI)(DR. NITIN WANI)Jankidevi Bajaj Institute of Management Studies(JDBIMS)SNDT WOMEN’S UNIVERSITYMUMBAIApril 2013
  2. 2. [2]ACKNOWLEDGEMENTThe success of any project is the result of hard work & support of a number of individualsand this project is no different. I take immense pleasure in submitting the project on“Investment pattern of salaried people”. This project has helped me to understand the patternof investment of salaried investor.I take this opportunity to express my deep and sincere gratitude to Dr.Nitin Wani for hisvaluable guidance, inspiration and encouragement in completing this project.I would like to express my gratitude to JDBIMS. Who contributed greatly to theaccomplishment of the project.Finally I must express my heartiest gratitude toward all those who helped me directly orindirectly in the completion of this project.
  3. 3. [3]DECLARATIONI, Ranjana Singh, student of Master of Management studies Jankidevi BajajInstitute of Management Studies (JDBIMS), S.N.D.T Women’s University,Mumbai, declare that the work done and the project report titled ‘Investmentpattern of salaried Individuals is original work carried out by me. All references,made to any published material in this report, have been duly acknowledged.This report has not been submitted to any University / Academic Institution for theaward of any degree or diploma.I solemnly declare that I am singularly responsible for any infringement on theIntellectual Property of anybody else in this report.Place: MumbaiDate: 22ndApril, 2013Ranjana Singh
  4. 4. [4]INDEXSr. No. Title Pg no1 Chapters-IIntroduction1.1Background 11.2 Objective of the study 21.3Need of the study 31.5 Scope of the work 42 Chapter-IITheoretical background/Literature Review2.1Theoretical Background 5-72.3Review of past study 8 -133 Chapter-IIIResearch methodology/ design3.1Study 143.2Year of the study 143.3Sample 153.4Type of data 153.5Data source 153.6Statistical tools and techniques used 154 Chapter-IVData Collection and AnalysisPresentation of data collected (Tables) 16-445 Chapter-VLimitation 45Findings, suggestion 466 Chapter-VISummary and Conclusion / Scope for future work 47-487 Bibliography 49-508 Appendix 51-53
  5. 5. [5]List of table:Source of various investment options…………………………………………………16saving objective…………………………………………………………………….....16Sector.............................................................................................................................17Formal budget................................................................................................................17Consult your friends and / or relatives...........................................................................18Investment in share market............................................................................................19% of your income...........................................................................................................19Time period....................................................................................................................20Different tax benefit…………………………………………………………………...20Invested in mutual funds………………………………………………………………21Option of investment in mutual fund…………………………………………………..21Criterion for you for selecting a particular investment option………………………….22Awareness of the following investment avenues………………………………………..22Safe and low risk investment avenuesSaving account.............................................23Bank fixes deposits......................................23Public provident fund..................................24National saving certificate............................24Post office saving..........................................25Government securities...................................25Moderate risk investment avenuesMutual funds.................................................26Life insurance................................................26Debentures.....................................................27Bonds.............................................................27High risk investment avenuesEquity share market.......................................28Commodity share market..............................28FOREX market..........................................29Traditional investment avenues
  6. 6. [6]Real estate (Property)..................................29Gold/ silver..................................................30Chit funds....................................................30Emerging invest avenues:Virtual real state..........................................31Hedge funds................................................31Private equity investments...........................32Art and passion.............................................32factors consider before investingSaving account.............................................33Bank fixes deposits.......................................33Public provident fund...................................34National saving certificate............................34Post office saving..........................................35Government securities...................................35Mutual funds.................................................36Life insurance................................................36Debentures.....................................................37Bonds.............................................................37Equity share market.........................................38Commodity share market................................38FOREX market................................................39Real estate (Property).......................................39Gold/ silver.......................................................39Chit funds....................................................40Virtual real state...........................................40Hedge funds.................................................41Private equity investments.............................41Art and passion...............................................42
  7. 7. [7]General informationGender …………………………… 43Age : ..................................................43Annual income of family……………44Educational qualification…………………44
  8. 8. [8]EXECUTIVE SUMMERY:Saving form an important part of any economy of any nation with saving invested variousoption available to people. An investment refers to the commitment of funds at present, inanticipation of some positive rate of return in future today the spectrum of investment isindeed wide .Individuals are more aware about the different investment avenues. Among allinvestments avenues individuals consider saving account, fixed deposit, public providentfund, life insurance, gold/silver etc as a safer and low risk investments avenues compareshare market, bonds, FOREX, chit funds as high risk investment avenues. Individuals are notaware about virtual real state, hedge funds. Salaried Individuals are aware about sharemarket, mutual funds but they consider these investments avenues as a high risk investmentsavenue.The main reason behind the the study are the factors like awareness level and factors considerindividuals before investments like safe and low investment avenues, moderate risk avenues,high risk investment avenues, traditional investment avenues, emerging investment avenues.The findings relates to the awareness among individuals and individuals risk taking abilitywhile investing in different investment avenues.
  9. 9. [9]CHAPTER-IBACKGROUND:”In investing money, the amount of interest you want should depend on whether youwant to eat well or sleep well.”- J. Kenfield MorleyAn investment is the employment of funds with aim of achieving income and growth in valuethe main characteristics of investment are waiting for a reward. Investment is the allocationof monetary resources to assets that are expected to yield some gain or positive return over agiven period of time. Investment aims at multiplication of money at higher or lower ratesdepending upon whether it is long term or short term investment and whether it is risky orrisk-free investment. Investment activity involves creation of assets or exchange of as- setswith profit motive. “An investment in knowledge pays the best interest”. From the peoplepoint of view, the investment is a commitment of a person’s funds to derive future income inthe form of interest, dividends, rent, premium, pension benefits or appreciation of the value oftheir principle capital.Most of the investments are considered to transfers of financial assets from one person toanother. Various investment options are available with differing risk-reward trade -offs .Anunderstanding of the core concepts and a thorough analysis. Investment refers to the conceptof deferred consumption which may involve purchasing an asset, giving a loan or keepingfunds in a bank account with the aim of generating future returns. An understanding of thecore concepts and a thorough analysis of the options can help investor create a portfolio thatmaximizes returns while minimizing risk exposure.Savings form an investment part of the economy of any nation. With the savings invested invarious options available to the people, money acts as the driver for growth of the country.Indian financial scene too presents a plethora of avenues the investor. Through certainty notthe best or deepest of market in the world, it has reasonable options for an ordinary man toinvest his savings.One need to invest and earn return on their idle resources and generate a specified sum ofmoney for a specific goal in life and make a provision for an uncertain future. One of theimportant reason why one needs to invest wisely is to meet the cost of inflation .inflation isthe rate at which the cost of living increases.
  10. 10. [10]OBJECTIVE OF THE STUDY:1) To know the mode of investments of the salaried individuals in various investmentavenues.2) To study the factors influencing the investment pattern of the salaried individuals.3) To study the factors influencing enquires into the profile, portfolio practices, experiences,preferences & risk, perceptions, and intentions of salaried individuals.
  11. 11. [11]NEED OF THE STUDY:This analysis on individual investor’s behaviour is an attempt to know the profiles of theinvestor and also know the characteristic of the investors so as to know their preference withrespect to their investments. The study also tries to unravel the influence of demographicfactors like age on risk, tolerance level of the investor.
  12. 12. [12]SCOPE OF THE WORK:This analysis is based upon investor’s pattern for investment preference, awareness, duringnormal time Vis-a-vis recessionary period. This analysis would be focusing on theinformation from the salaried people about their knowledge, perception, and behaviour ondifferent financial products.1. The total number of financial instruments in the market is so large that it needs a lot oftime and resources to analyse them all.2. As the analysis is based on primary as well as secondary data, possibility of unauthorizedinformation cannot be avoidable.3. Research was carried on in Mumbai.4. Investment pattern has been analysis has been limited to only 153 individuals.
  13. 13. [13]CHAPTER- IITHEORETICAL BACKGROUND/LITERATURE REVIEW:THEORETICAL BACKGROUND:In India the socio-economic profile of the people changes dramatically. Today people are notonly spending on products and services, earlier considered a luxury but are also looking atsmarter ways of investing their money. This is mainly due to the fact, that people today notonly have a wider choice of investing in different saving instruments, but are also moreeducated and aware about their choices. People are now moving beyond the traditional savingoptions of fixed deposits, post office savings to wider investment options in the form ofinsurance, mutual funds, bonds, equities and even property.Saving is income not spent, or deferred consumption. Methods of saving include puttingmoney aside in a bank or pension plan. Saving also includes reducing expenditures, such asrecurring costs. In terms of personal finance, saving specifies low-risk preservation of money,as in a deposit account, versus investment, wherein risk is higher.What is savings?Income – expenditure = savings. In today’s rapidly changing financial environment, it iscritical that individuals not only protect and enhance their current financial resources, but alsoprepare for future security and against loss of income. This requires careful planning andprudent management of one’s financial assets. (www.deposits.org).......................................Financial planning is the key and the first step towards fulfilling ones dreams and aspirationswhether it is about providing for the family, buying a home or a car. Good planning alsoensures financial security for the family throughout life, even in the eventuality of the deathof the earning member of the family. An important component of a sound financial plan isnot only the inclusion of life insurance investment but also providing for adequate insurancecoverage in the plan. It is therefore critical for individuals to discuss their unique needs withqualified Financial Planning Advisers who can assist in determining the right plan andamount of coverage required. Consumers are now exposed to an array of modern andinnovative products. Depending on the needs of the customers,Investment is the certain present value for the uncertain future reward. It entails arriving atnumerous decision such as types, mix, amounts, timing, grade etc of investment anddisinvestment .further such decision making has not only to be order to get return on its in thefuture, which is known as investment .There are various investment avenues such a equity,bonds, insurance and bank deposit etc. A portfolio is a combination of different investment
  14. 14. [14]assets mixed and matched for the purpose of achieving gold. There are various factors whichaffects investors Portfolio such as annual income government, policy natural calamities,economical changes etc.Financial and economic meaning of investment:Investment is the allocation of monetary resources to assets that expected to yield some gainsor positive return over a given period of time .These assets range from safety investment torisky investment. Investment in this form is called as financial investment.Features of an investment program:In choosing specific investment investor will need definitely ideas regarding features whichtheir investment avenues should possess. These features should be consistent with theinvestor general objectives an in addition, should afford them all the incidental convenienceand advantages. Which are possible under the circumstances? The following are thesuggested features as the ingredients from which many successful investors compound theirselection policies.Safety of principle:The investor to be certain of the safety of principle should carefully review the economicsand industry trends before choosing the types of investments. Error are avoidable andtherefore, to ensure safety principle, the investor should consider diversification of assetsLiquidity:Even investor requires a minimum liquidity in his investment to meet emergence .liquiditywill be ensured if the investor buys a proposition of readily saleable securities out of his totalportfolio.Income stability:Regularly of income at a consistent arte is necessary in any investment pattern. Not onlystability, it is also important to see that income is adequate in after taxes. It is possible to finsoutcome good securities, which pay particularly all their earnings in dividends.Appreciation and purchasing power stability:Investor should balance their portfolio s to fight against any purchasing power stability.Investor should judge price level inflation, explore their possibility of gain and loss in theinvestments available to them.Legally and freedom from care:All investments should be approved by law. Law relating to minors, trusts, shares andinsurance be studied will brings out many problem for the the investor.Tangibility:
  15. 15. [15]Tangibility securities have many times lost their values due to price level inflation. Someinvestor prefers to keep a part of their wealth invested in tangibles properties.Under section 80C of the Income Tax Act, certain investments are deductible from gross totalincome. This tax exemption is available across individual tax slabs. If you earn Rs 4 lakhs perannum and make investments of Rs 1 lakh in 80c instruments then the taxable amount will beRs 3 lakhs.Section 80C benefit has been provided to encourage long term savings and investments. Youshould choose a combination of fixed income and market linked investments depending onyour age and risk profile www.rupeetimes.com)The economy is witnessing an increasing trend in gross domestic savings as a proportion ofGDP since 2001-02, with the savings ratio having increased from 26.5 per cent in 2002-03 to28.9 per cent in 2003-04 and further to 29.1 per cent in 2004-05. The rise in savings has beenwitnessed across all the constituent sectors, the sole exception being household sector for2004-05 which witnessed a decrease from 23.5 per cent in 2003-04 to 22.0 per cent in 2004-05. ( report of the working group on savings for the eleventh five year plan(2007-08 to 2011-12)
  16. 16. [16]REVIEW OF PAST STUDY:1. An empirical analysis on preferred investment avenues among rural and semi urbanhouseholds. kantidas Sanjay (2011)The study reveals that in most cases investors across all categories found them to be saferwith taking up the insurance policies. A significant portion of respondents also shows keenpreference towards unit linked insurance policies so as to get short term gains. It is alsoobserved that most of the respondents show their keen interest towards the insurance productsso as to get tax benefits, life protection and average profitable investment avenues. This isperhaps the most striking features of general investors and the most important factor thatinfluences the investment decisions. Further, it is observed that the level of income alsoInfluences the investment decisions. Higher income group shows relatively high preferencetowards investment in share market, conversely lower and average income group shows keenpreference towards insurance and banks as the most preferred investment avenues.In fine, the changing pattern of Indian household savings is the result of a number of factors.The household savings in India has experienced a variety of changes over the past one or twodecades. The changes in lifestyles and consumption models in a developing country like Indiahave also contributed towards those variations. The trends of investment by households arenot similar in nature and they vary between several financial instruments. This results fromthe changing preference of the investors. Previously, household savings in financial securitiesoutperformed household savings in physical properties. Nonetheless, the trend has changednow. Household savings in physical properties are greater than household savings in financialinstruments. This is assumed to be a consequence of a preliminary preference shift. (KantidasSanjay(2011)Journal front line research in arts and science ,Pg no.26-36)2. Savings and Investments Attitude of Salaried Class in CUDDALORE DistrictL. Pandiyan, Dr. T. Aranganathan May-June 2012)Investment climate must attract the people to save from their income at times even byforgoing the enjoyment of comforts and luxuries. Countries can never sustain developmentunless they have adequate savings. So, Favorable climate is to be assured by the governmentto provide investment climate guaranteeing acquisition, maintenance and liquidation ofassets. Since savings is the main factor for investment, the government though legal measuresencourage savings accumulation. For the growth of a disciplinant investment market a wellorganized monetary system though protecting the investments against the eves of inflation or
  17. 17. [17]depletion is to be kept by government. . (Pandiyan, Dr. T. Aranganathan , IOSR Journal ofBusiness and Management May-June 2012 pg no.40-49)3. Investment Pattern of Salaried People – A study in Coimbatore districtR. SreePriya ,P. Gurusamy ( Jan 2013)This study has made an attempt to analyze the saving and investment pattern of salaried classinvestor. An in dept analysis is done to identify the attitude, factor influencing investors tosave and savings preference of investors. It is hoped that the saving public (particularlysalaried class) will analyse their savings and investment. This study identified the problemfaced by the investors and the impending problems could be solved in the right direction.(R. SreePriya ,P. Gurusamy,2013 International journal of scientific research ,issue 1)4. A study of investment perspective of salaried people (private sector)prof. ca yogesh p. patel; prof. cs charul y. patel (oct 2012)Investment is the employment of funds with the aim of getting return on it. It is thecommitment of funds which have been saved from current consumption with the hope thatsome benefits will accrue in future. Thus, it is a reward for waiting for money. So the firststep to investment is savings. In common usage, saving generally means putting money aside,for example, by putting money in the bank or investing in a pension plan. In a broader sense,saving is typically used to refer to economizing, cutting costs, or to rescuing someone orsomething. In terms of personal finance, saving refers to preserving money for future use -typically by putting it on deposit – this is distinct from investment where there is an elementof risk. The main elements of Investments are Return, Risk and Time. This research aims tostudy and understand the behavioural pattern of investment among the salaried peopleworking in private sector and the difference in perception of an individual related to variousinvestment alternatives. It also aims to provide an insight into factors considered for anappropriate investment. Gives a wider scope to understand various issues related toinvestment by salaried people.(prof. ca yogesh p. patel; prof. cs charul y. patel ,oct 2012 ,Asia Pacific Journal of Marketing& Management Review ,pg no 145-146)5. Investment Preferences of Salaried people.Nanavati Nihar K (June2012)The investment ideology depends upon the individuality and many other factors. Here is anattempt to find the solution to a problem of where to invest by a middle and lower income
  18. 18. [18]level of the society. A market survey has been conducted of 25 people in sub-urbanAhmadabad to identify their investment psychology and relevant preference. The survey isgiving us an insight towards traditional approach of savings and investment pattern. Thedetailed analysis of the survey is presented hereunder. Inclination towards safe, secure andtax beneficial investment is more than that of risky or high return investment. With lowerincome segment, one cannot create wealth but with good combination of investments, onecan create a better and respectable living. Only a sample size of 25 in a mega cityAhmadabad with large number of population the conclusion drawn is always a kind oflimitation of survey. The biased opinion and hesitant respondents are also the constraints ofthe ideal study. (Nanavati Nihar K , Journal of Advances in Developmental ResearchJune2012)6. A Study on People’s Preferences in Investment BehaviourN. Geetha,Dr. M. Ramesh(Nov 2011)The study on people’s choice in Investment Choices has been undertaken with the objective,to analyze the investment choice of people in Kurumbalur. Analysis of the study wasundertaken with the help of survey conducted. After analysis and interpretation of data it isconcluded that in Kurumbalur respondents are medium aware about various investmentchoices but they do not know aware about stock market, equity, bound and debentures. Thestudy is conducted by taking a limited number of sample sizes which is stated earlier. Andthis study reflects the perceptions of those respondents who are residing in Kurumbalur.There might be a chance that the perceptions of the respondents of different are varied due todiversity in social life, living pattern, income level etc. All the age groups give moreimportant to invest in Insurance, NSC, PPF and bank deposit. Income level of a respondent isan impotent factor which affects portfolio of therespondent. Middle age group, Lower income level groups respondents are preferred to investin Insurance, NSC, PPF and bank deposit rather than any other investment avenues. InKurumbalur respondents are more aware about various investment avenues like Insurance,PPF, bank deposits, small savings like post office savings etc. For that awareness programhas to be conducted by Stock Brokering firms because most of the respondents unawareabout this new service and about stock market. (N. Geetha,Dr. M. Ramesh,IJMER,Nov 2011)
  19. 19. [19]7. Mutual Fund Attributes and Investor Behaviour(Feb2006)This paper analyzes the dynamics of investor fund flows in a sample of socially screenedequity mutual funds. Mutual fund companies, which continually compete to offer new fundsin an effort to attract investor capital, can expect SR investors to be more loyal than investorsin ordinary funds. Nicolas P.B. Bollen(Feb2006)8. Mutual fund is the better investment plan(2005)Institute of management technology GhaziabadIn few years mutual funds has emerged as a tool for financial well being. Mutual funds havenot only contributed to the growth story but have also helped families tap into the success ofIndian industry .This paper analyze the market research on saving and investment practices ofthe investor and preference of the investment in mutual funds. Akilesh Mishra (2005)9. Gold etfs : An emerging investment option(2008)An investor has numerous investment options to choose from depending on his profile andexpectation of returns .different investment options represent risk-reward trade off .of thevarious types of investment options in stock market, gold exchange traded funds.(Asia pacific journal of research in business managementDr.Prashnata Athma(2008)10. Awareness of commodity market with reference derivative investor.(2009)Commodity futures markets are new and emerging market. The awareness of the market isvery less among the investor who can use this trade to sell their products without themiddlemen or agents it also help the actual buyer too.Here trader also can transfer his risk to some other who can handle it or can appetite the risktrough hedging technique11. A Study on Preferred Investment Avenues amongSalaried Peoples with Reference to Namakkal Taluk,Tamil Nadu, IndiaV.R.Palanivelu K.Chandrakumar (March 2013)The study reveals that Investment is the employment of funds on assets with the aim ofearning income or capital appreciation. Investment is the most important things today. Peopleare earning more, but they do not know where, when and how to invest it. A proper
  20. 20. [20]understanding of money, its value, the available avenues for investment, various financialinstitutions, the rate of return/risk etc., are essential to successfully manage one’s finance forachieving life’s goal. Through this study, an analysis has been made into preferredinvestment avenues among salaried peoples in Namakkal Taluk, Tamilnadu, India. Theresults highlight that certain factors like education level, awareness about the currentfinancial system, age of investors etc… make significant impact while deciding theinvestment avenues. The study is based on personal interviews with salaried peoples, using astructured questionnaire. Actually, the present study identifies the preferred investmentavenues among the individual investors using self assessment test. The study is based onprimary sources of data which are collected by distribution of a close ended questionnaire.The data has been analyzed using percentage and chi-square test with the help of statisticalsoftware. There are large numbers of investment opportunities available today. In this paperis going to briefly examine how the salaried peoples managing their investmentIndia respondents are medium aware about various investment choices but they do not knowaware about stock market, equity, bond and debentures. All the age groups give moreimportant to invest in Insurance and bank deposit. Income level of a respondent is animportant factor which affects portfolio of the respondent. Middle age group, Lower incomelevel groups respondents are preferred to invest in Insurance and bank deposit rather than anyother investment avenues. (V.R.Palanivelu K.Chandrakumar,IBEA ,March 2013 Pg no20-23)12. Small Investors Perception on Post office saving SchemesKarthikeyan (2001)Karthikeyan has conducted research on Small Investors Perception on Post office SavingSchemes and found that there was significant difference among the four age groups, in thelevel of awareness for kisan vikas patra (KVP), National Savings Scheme (NSS), and depositScheme for Retired Employees (DSRE),and the Overall Score Confirmed that the level ofawareness among investors in the old age group was higher than in those of young age group.NO differences were observed among male and female investors except for NSS and KVP.Karthikeyan (2001) IJMER
  21. 21. [21]13. Profile and awareness of salaried class investors and their attitude and satisfactiontowards investment.(2008).Krishnamoorthy,c, in his study has analyzed the profile and awareness of salaried classinvestors and their attitude and satisfaction towards investment. In has been concluded that allsalaried people were aware of bank deposits, PF schemes, insurance schemes, post officesavings schemes, gold and however only few were aware of UTI( Krishnamoorthy,c,(2008).
  22. 22. [22]CHAPTER IIIRESEARCH METHODOLOGY/DESIGN:Year of the study: The 10 months are divided according to the following manner in order tobe an effective project.July to September: Focusing on the study as a whole and identifying the problemsand framing the title, collecting information as well as details raring industry and alsoframing objectives.October to December: Literature review. Framing of questionnaire for datacollection, information collected through questionnaire for data collection forinterpretation.January to April: From the interpretation the researcher list out certain findings,suggestion, conclusion & rough copy submission for correction, after the correctionfair copy was prepared and submitted.Sample Size: The sample size denotes the number of elements selected for the study. For thepresent study, Questionnaire distributed to 640 individual’s .out of 640,153 individualsresponded.Data collection: Data was collected by using main two methods i.e. primary data andsecondary data.Primary data: - Primary data are those collected by the investigator himself/herself for the firsttime and thus they are original in character, they are collected for particular purpose.Combination of non probability connivance sampling technique and snowball sampling willbe used for collecting the data from different investor. The salaried people are selected by theconnivance sampling method. The selection of units from the population based on their easyavailability and accessibility to the researcher is known as sampling.Information is collected by conducting a survey by distributing a questionnaire to 153salaried people. These 153 salaried are of different age group, different occupation, differentincome level and different qualification.
  23. 23. [23]We choose the following resources for our research.Questionnaire Design: - Here in our research we set questions for salaried individuals andanswer can be easy to fill out with minimum amount of time and efforts and request thecustomer to answer these questions with correct information.The questionnaire consisted of Close ended questions.Close ended question: It contains those questions in which the respondent is given a limitednumber of alternatives responses from which he/she is to select the one that most closelymatched his attitude.The fixed alternative questions may be taken in the form ofDichotomous questionMulti - choice questionDichotomous Question: It refers to one which offers the respondents a choice between only2 alternatives and reduces the issues to its simplest terms.Multi-choice questions: A multiple – choice question refers to one, which provides severalset of alternatives. Multiple – choice questions can be used when an issue has more than 2aspects.Customer: - Customer helps in creation of more accurate idea about our research.Secondary Data: Secondary data are those, which have already been collected by some otherpersons for their purpose. Secondary data are usually in shape of finished products.External data: was generated from internet websites…………………………………Statistical tools and techniques used: The data has been analyzed by graph and charts
  24. 24. [24]CHAPTER-IVDATA COLLECTION AND ANALYSISFrom which source you come to know about various investment options?Interpretation:Out of 153 salaried individuals 70 Friends /relative, 41T.V. newspaper,25 banker,,10broker, and 5 other, these are the sources from where individuals come to know aboutvarious investment option.What is your saving objective?Interpretation:From the data it can be inferred that out of 153 salaried ndividuals28 Income and capitalpreservation is the main objective of the salaried individuals, followed by 25 healthcare,25 long term growth and income ,18 home purchase, 15 retirement,15 growth andincome,5 short term growth,5 children’s income, and 3 other.Broker , 10Banker, 25Friend/Relative ,70T.V./Newspaper ,41Other , 5BrokerBankerFriend/RelativeT.V./NewspaperOther0 10 20 30 40 50 60 70 80515181425282515530 5 10 15 20 25 30Children’s educationHome purchaseHealthcareLong term growthshort term growth
  25. 25. In which sector do you prefer to invest your money?Interpretation:Out of 153 salaried people 77government sector,18 individualsDo you have a formal budget for familyInterpretation:From all salaried individuals109 people have formal budget for family expenditure,44 don’thave.Governmentsector , 52, 34%Public sector, 18,12%Foreign sector, 6,4%No, 44, 29%[25]hich sector do you prefer to invest your money?Out of 153 salaried people 77 individuals prefer to invest in private sector, followed by 52individuals and 6 foreign sector.Do you have a formal budget for family expenditure?109 people have formal budget for family expenditure,44 don’tPrivatesector , 77,50%Public sector, 18,Foreign sector, 6,4%Private sectorGovernment sectorPublic sectorForeign sectorYes, 109, 71%YesNoprefer to invest in private sector, followed by 52109 people have formal budget for family expenditure,44 don’tGovernment sectorYesNo
  26. 26. [26]Usually do you consult your friends and / or relatives before making an investmentchoice?Interpretation:Out of 153 salaried individuals 40 people often consult friends/relative before making aninvestment choice ,41 every time , 40 sometime6 never.Do you invest your money in share market?Interpretation:Out of 153 salaried individuals 99 said they don’t invest money in share market andonly54 invest money in share market.Everytime, 41,27%Often, 63, 42%Sometime, 40,27%Never , 6, 4%EverytimeOftenSometimeNeverYes, 54, 35%No, 99, 65%YesNo
  27. 27. What % of your income do you invest?Interpretation:Out of 153 salaried individuals%..What is the time period you prefer to invest?Interpretation:From above chart it can be seen that 85 salariedshort term and19 long term.0 to 15%020406080100Midterm (1 to 5years) , 85,56%Long term (> 5years), 19, 12%[27]What % of your income do you invest?ndividuals 92 people invest 0to15% income,52 15 to 30%,9 30 to 50the time period you prefer to invest?From above chart it can be seen that 85 salaried individuals prefer midterm i.e.1 to 5 years,4915 to30% 30 to 50%Short term (0 to1years) , 49,32%Short term (0 to 1years)Midterm (1 to 5 years)Long term (> 5 years)92 people invest 0to15% income,52 15 to 30%,9 30 to 50prefer midterm i.e.1 to 5 years,49Short term (0 to 1years)Midterm (1 to 5 years)
  28. 28. Are you aware about different tax benefit of investing into mutual funds?Interpretation:Among the total sample size 100 salariedbenefit of investing into mutual funds.Have you ever invested in mutual funds of any company?Interpretation:Out of 153 samples, 85 salariedhad invested.No, 53, 35%020406080100Yes[28]Are you aware about different tax benefit of investing into mutual funds?Among the total sample size 100 salaried individuals are aware about different taxbenefit of investing into mutual funds.Have you ever invested in mutual funds of any company?Out of 153 samples, 85 salaried individual had not invested in mutual funds and only 68Yes, 100, 65%YesNoYes, 68 No, 85are aware about different taxhad not invested in mutual funds and only 68YesNo
  29. 29. [29]Do you know about different option of investment in mutual fund?Interpretation:Out of 153 data 87 salaried individuals don’t know about different option of investmentin mutual fund and only 66 people know.What is the most important criterion for you for selecting a particular investment option?Interpretation:83 individuals consider past performance as a important criterion for selecting a particularinvestment option,50 service ,13 promoters background,7 anotherYes, 66,43%No, 87,57%YesNo83, 54%50, 33%13, 8%7, 5%Past performanceServicePromoters backgroundAny other
  30. 30. [30]Are you aware of the following investment avenues(Saving Account)Interpretation:Out of 153 salaried individuals 146 are aware about saving account as an investmentavenue and only are not aware.Are you aware of the following investment avenues(Bank fix deposits)Interpretation:From above data 145 individuals are aware about bank fix deposits and 5 are not.Yes, 146No, 2Yes No020406080100120140160Yes, 145, 95%No, 8, 5%YesNo
  31. 31. Are you aware of the following investment avenueInterpretation:Among all salaried individualsaware about these investment avenues.Are you aware of the following investment avenueInterpretation:Out of 153 data 136 individualsaware.No, 15, 10%No, 17, 11%[31]Are you aware of the following investment avenue (Public provident funds)individuals 138 are aware about public provident funds and 15 are notabout these investment avenues.Are you aware of the following investment avenue (National saving certificate)individuals are aware about national saving certificate and 17 are notYes, 138, 90%No, 15, 10%YesNoYes, 136, 89%No, 17, 11%YesNo138 are aware about public provident funds and 15 are notNational saving certificate)are aware about national saving certificate and 17 are notYesNoYesNo
  32. 32. [32]Are you aware of the following investment avenue (Post office saving)Interpretation:Out of 153 data 123 individuals are aware about post office saving and 30 are not aware.Are you aware of the following investment avenue (Government securities)Interpretation:Out of 153 data 136 individuals are aware about government securities and 17 are not aware.Yes, 123No, 30YesNo0 50 100 150Yes, 136, 89%No, 17, 11%YesNo
  33. 33. Are you aware of the followingInterpretation:Out of 153 data 81 individuals areAre you aware of the following investment avenue(Interpretation:Out of 153 data 136 individuals17 are not aware.No, 81, 53%050100150YesYes, 136[33]Are you aware of the following investment avenue ( Mutual funds )Out of 153 data 81 individuals are not aware about mutual funds and 72 are aware.Are you aware of the following investment avenue(Life insurance)individuals are aware about life insurance as an investment option andYes, 72, 47% YesNoNoYes, 136No, 17not aware about mutual funds and 72 are aware.aware about life insurance as an investment option and
  34. 34. [34]Are you aware of the following investment avenue(Debentures)Interpretation:Out of 153 data 85 individuals are not aware about debenture and 68 are aware.Are you aware of the following investment avenue(Bonds)Interpretation:Out of 153 data 136 individuals are aware about national saving certificate and 17 are notaware.Yes, 68, 44%No, 85, 56%YesNoYes, 105, 69%No, 48, 31%YesNo
  35. 35. [35]Are you aware of the following investment avenue(Equity share market)Interpretation:Out of 153 data 106 individuals are aware about equity share market and 47 are not aware.Are you aware of the following investment avenue(Commodity share market)Interpretation:Out of 153 data 85 individuals are aware about commodity share market and 68 are notaware.Yes, 106, 69%No, 47, 31%YesNoYes, 85No, 68YesNo0 20 40 60 80 100
  36. 36. [36]Are you aware of the following investment avenue(Forex market)Interpretation:Out of 153 data 88 individuals are aware about Forex and 65 are not aware.Are you aware of the following investment avenue (Real estate (Property)Interpretation:Out of 153 data 135 individuals are aware about real state and 18 are not aware about realstate as a investment avenues.Yes, 88, 58%No, 65, 42%YesNoYes, 135, 88%No, 18, 12%YesNo
  37. 37. Are you aware of the following investment avenue (Interpretation:Out of 153 data 135 individuals are aware about gold/silver as investment avenues and 18 arenot awareAre you aware of the following investment avenue (Interpretation:Out of 153 data 135 individualsare not aware.020406080100120140YesYes, 135020406080100120140YesYes, 135[37]Are you aware of the following investment avenue (Gold/ silver)are aware about gold/silver as investment avenues and 18 areAre you aware of the following investment avenue (chit funds)individuals are aware about chit funds as investment avenues and 18NoYes, 135No, 18NoYes, 135No, 18are aware about gold/silver as investment avenues and 18 areare aware about chit funds as investment avenues and 18
  38. 38. [38]Are you aware of the following investment avenue (Virtual real state)Interpretation:Out of 153 data 55 individuals are aware about virtual real state as investment avenuesand 98 are not aware.Are you aware of the following investment avenue (Hedge funds)Interpretation:Out of 153 data 85 individuals are aware about hedge funds as investment avenues and68 are not awareYes, 55, 36%No, 98, 64%YesNoYes, 85, 56%No, 68, 44%
  39. 39. Are you aware of the following investment avenue (Interpretation:Out of 153 data 85 individualsavenues and 68 are not awareAre you aware of the following investment avenue (Interpretation:Out of 153 data 85 individuals are aware about art and passion as investment avenuesare not aware.Which of the of following factors which you consider before investing(020406080100YesYes, 850 10 20 30YesNo[39]Are you aware of the following investment avenue (Private equity investments)are aware about private equity investment as investmentAre you aware of the following investment avenue (Art and passion)are aware about art and passion as investment avenuesWhich of the of following factors which you consider before investing(Saving account)NoYes, 85No, 68Yes, 85No, 6830 40 50 60 70 80 90Private equity investments)are aware about private equity investment as investmentare aware about art and passion as investment avenues and 68Saving account)Yes, 85
  40. 40. [40]Interpretation:Among all salaried people 141 individuals consider saving account as a safe and lowinvestment avenue,6 traditional invetsmnet,4 moderate risk investmentavenues,2emerging investment avenues.Which of the of following factors which you consider before investing(Bank fixesdeposits)Interpretation:Among all salaried people 131 individuals consider bank fix deposit as a safe and lowinvestment avenue, 16 moderate risk investment avenues, 6 traditional investmentWhich of the of following factors which you consider before investing(Public providentfund)1414 0 6 2Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenues02040608010012014016013116060Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues0 20 40 60 80 100 120 140
  41. 41. [41]Interpretation:Among all salaried people 120 people consider public provident as a safe and lowinvestment avenue,20 moderate risk investment avenues, 7 high risk investment avenues6 traditional investment.Which of the of following factors which you consider before investing (National savingcertificate)Interpretation:Among all salaried people 120 individuals consider bank national saving certificate as asafe and low investment avenue,20 moderate risk investment avenues, 7 high investmentavenues ,6 traditional investment.120207 6 0Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenues020406080100120140120207 6 0Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenues020406080100120140
  42. 42. [42]Which of the of following factors which you consider before investing (Post officesavings)Interpretation:Among all salaried people 105 individuals consider post office saving as a safe and lowinvestment avenue,32 moderate risk investment avenues,15 traditional investment,1emerging investment avenues.Which of the of following factors which you consider before investing (Governmentsecurities)Interpretation:Among all salaried people 80 individuals consider government securities as a safe andlow investment avenue,53 moderate risk investment avenues, 10 high investment avenuesand 10 traditional investment.105320151Safe and low riskinvestment avenuesModerate riskinvestment avenuesHigh Riskinvestment avenuesTraditionalinvestment avenuesEmerginginvestment avenues020406080100120805310 100Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenues020406080100
  43. 43. Which of the of following factors which you consider before investing (Interpretation:Among all salaried people 80investment avenues, 53 high investment avenuesinvestment avenue,2 emerging investment avenuesWhich of the of following factors which you consider before investing (Interpretation:Among all salaried people 55investment,50 moderate risk investment,40 safe and low investment avenuinvestment avenues.Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenuesSafe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues[43]Which of the of following factors which you consider before investing (Mutual fundsAmong all salaried people 80 individuals consider mutual funds as a moderate riskues, 53 high investment avenues,10 traditional investment. 8 safe and lowinvestment avenue,2 emerging investment avenueswing factors which you consider before investing (Life insurance)Among all salaried people 55 individuals consider life insurance as a traditionalinvestment,50 moderate risk investment,40 safe and low investment avenu020406080Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues853102Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues0 10 20 30 40 50 6040508550Mutual fundsconsider mutual funds as a moderate risk,10 traditional investment. 8 safe and lowLife insurance)consider life insurance as a traditionalinvestment,50 moderate risk investment,40 safe and low investment avenues,8 high8080
  44. 44. [44]Which of the of following factors which you consider before investing (Debentures)Interpretation:Among all salaried people 70 individuals consider debenture as a moderate riskinvestment avenues, 52 high risk investment,19 traditional investment avenues10 safe andlow investment avenues,2 emerging investment avenues.Which of the of following factors which you consider before investing (Bonds)Interpretation:Among all salaried people 82 individuals consider bonds as a high risk investment avenues,19 traditional investment avenues 14moderate risk investment avenues ,10 safe and lowinvestment avenues,4emerging investment avenues.10, 7%70, 46%52, 34%19, 12%2, 1%Safe and low risk investmentavenuesModerate risk investmentavenuesHigh Risk investment avenuesTraditional investmentavenuesEmerging investment avenues101482194Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues0 10 20 30 40 50 60 70 80 90
  45. 45. [45]Which of the of following factors which you consider before investing (Equity sharemarket)Interpretation:Among all salaried people 75 individuals consider equity share market as a traditionalinvestment avenues, 40 high risk investment avenues,22 safe and low investmentavenues, 10emerging investment avenues. 6 moderate risk investment avenuesWhich of the of following factors which you consider before investing (Commodity sharemarket)Interpretation:Among all salaried people 75 people consider commodity share market as a traditionalinvestment avenues, 40 high risk investment avenues,22 safe and low investment avenues,10emerging investment avenues. 6 moderate risk investment avenues.226407510Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues0 10 20 30 40 50 60 70 80226407510Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues0 10 20 30 40 50 60 70 80
  46. 46. [46]Which of the of following factors which you consider before investing (FOREX)Interpretation:Among all salaried people 75 individuals consider FOREX high risk share investmentavenues, 45 moderate risk investment avenues,19 traditional investment investmentavenues, 10 safe and low risk investment avenues. 4 emerging investment investmentavenuesWhich of the of following factors which you consider before investing (Real estate(Property)Interpretation:Among all salaried people75 individuals consider real state as a traditional investmentavenues, 40 high risk investment avenues,22 safe and low investment avenues,10emerging investment avenues. 6 moderate risk investment avenues.104575194Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues0 10 20 30 40 50 60 70 80226407510Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenues01020304050607080
  47. 47. [47]Which of the of following factors which you consider before investing (Gold/ silver)Interpretation:Among all salaried people 83 individuals consider gold /silver as a traditional investmentavenues,25 safe and low investment avenues, 20 high risk investment avenues. 15moderate risk investment avenues, 10emerging investment avenues.Which of the of following factors which you consider before investing (chit Funds)Interpretation:Among all salaried people 83 individuals consider chit funds as a high risk investmentavenues,32 traditional investment avenues 25 emerging investment avenues 14 moderate riskinvestment avenue 12 safe and low investment avenues.25152083100 10 20 30 40 50 60 70 80 90Safe and low risk investment avenuesModerate risk investment avenuesHigh Risk investment avenuesTraditional investment avenuesEmerging investment avenues12 1470322501020304050607080Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenues
  48. 48. [48]Which of the of following factors which you consider before investing (Virtual real state)Interpretation:Among all salaried people 64 individuals consider virtual real state as high risk investmentavenues, 40 emerging investment avenues 25 traditional investment avenues 15 safe and lowinvestment avenues, 15 moderate risk investment avenueWhich of the of following factors which you consider before investing (Hedge funds)Interpretation:Among all salaried people 65 individuals consider hedge funds as a high risk investmentavenues, 49 emerging investment avenues 20 traditional investment avenues, 10 moderaterisk investment avenue, 15 safe and low investment avenues.159642540010203040506070Safe and low riskinvestmentavenuesModerate riskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenuesSafe and low riskinvestmentavenues, 9, 6%Moderate riskinvestmentavenues , 10, 7%High Riskinvestmentavenues, 65,42%Traditionalinvestmentavenues , 20, 13%Emerginginvestmentavenues, 49,32%
  49. 49. [49]Which of the of following factors which you consider before investing (Private equityinvestments)Interpretation:Among all salaried people 64 individuals consider private equity investments as a highrisk investment avenues, 50 emerging investment avenues, 20 moderate risk investmentavenue, 10 traditional investment avenues 9 safe and low investment avenues.Which of the of following factors which you consider before investing (Art and passion)Interpretation:Among all salaried individuals 74 individuals consider art and passion as a emerginginvestment avenue,30 traditional ,30 moderate 10 safe and low ,9 high risk investmentavenues respectively.920641050010203040506070Safe and low riskinvestment avenuesModerate riskinvestmentavenuesHigh Riskinvestment avenuesTraditionalinvestmentavenuesEmerginginvestment avenues10309307401020304050607080Safe and low riskinvestment avenuesModerate riskinvestmentavenuesHigh Riskinvestment avenuesTraditionalinvestmentavenuesEmerginginvestment avenues
  50. 50. GENERAL INFORMATIONGender :Interpretation:Out of 153 salaried individualsAge :Interpretation:Out 153 salaried individuals 70from 41-50,33 from 31-40,11 were from 50 and above.59, 39%33, 22%39, 25%11, 7%[50]individuals 94 were male and 59 female.70 individuals were from 20-30 age group ,39 people were40,11 were from 50 and above.94, 61%MaleFemale70, 46%11, 7%20-3031-4041-5050 and above30 age group ,39 people wereFemale50 and above
  51. 51. Occupation:Interpretation:Out of 153 salaried individualsprofession,6 other.Annual income of family:Interpretation:Among all salaried individuals,703-4L,27 people 2-3L,20 individualsBusinessserviceProfessionother020662701020304050607080Below 1 L 2-3L[51]individuals 85 people work in service occupation,32 business,3070 individuals have 5 to 10 L annual family income,30 peopleindividuals 10 and above,6 below 1L.4060801003285303070203-4 L 5 to 10 10 & above85 people work in service occupation,32 business,30have 5 to 10 L annual family income,30 people
  52. 52. [52]Total family member:InterpreationOut of 153 individuals 101 individuals have 2-5 members in their family,36 individualshave 6-8 and 8 and aboveInterpretation:Out of 153 salaried individuals,85 are graduate ,60 post graduate ,7 undergraduate,1other.1013630 20 40 60 80 100 1202-5PERSON6-8PERSON8 andabove7856010 10 20 30 40 50 60 70 80 90UndergraduateGraduatepost graduateother
  53. 53. [53]LIMITATION OF THE STUDY:1. Reluctances of the people to provide complete information about them can affect thevalidity of the responses.2 The lack of knowledge of customer about the financial instrument can be a majorlimitation.3. The information can be biased due to use of questionnaire.
  54. 54. [54]CHAPTER-VFINDINGS:1 Study reveals that major information sources for investments option are T.V.,friends/relative.2. Most of salaried individuals prefer to invest in private sector.3. Most of individuals often discuss with their family friends before making an investmentdecision.4. Majority of the salaried individuals prefer midterm to invest.5. Most of the individuals are aware about different tax benefits.6. Most of the individuals are aware about investment avenues like life insurance, FD, gold,real state etc.7. Majority of the individuals consider FD, Gold/silver, saving account, post office savings asa safe and low investment options.8. Study reveals that majority of the individuals consider bonds, FOREX, chit funds, privateequity as high risk investment avenues.SUGGESTIONS:1. Study reveals that individuals spend long time watching T.vs, Therefore it isrecommended that financial advisor or financial institution should use T.V. as a marketingmedia.2. Investments in government sector should increase.3. Investor who wants to avoid risk should invest in saving account, FD, provident funds,National saving certificate, post office saving, life insurance etc.4. Investments avenues like share market, mutual funds need more awareness among salariedindividuals so that more individuals can be attracted.
  55. 55. [55]CHAPTER-VISUMMARY AND CONCLUSION:This report is a reflection of the awareness and factors considering, risk taking ability of thevarious categories of salaried individuals. Selection of the perfect investment avenue is adifficult task to an individual. An effort is made to identity the taste and preference of asample of individuals selected by connivance and snowball sampling. Despite of manylimitations to the study i was successful in identifying some investments patterns there issome commonness in these individuals.This report concentrated in identifying the factors considered individuals before investment,awareness level of salaried individuals towards various investment avenues are identifiedbased on their occupations, investors risk in selecting a particular avenue.The presents study has important implication for investment manager as it has come out withcertain interesting facets of salaried individual. The individual investor still prefers to investin financial products which give risk free returns. This confirms that individuals even if theyare of high income, well educated, independent are conservative individual prefer to playsafe. The investments product designer can design products which can cater to theindividuals, who are low risk tolerant, tax savings and use T.V. as a marketing media as theyseem to spend long time watching T.vs. The study also draws an important conclusion fromstudy that the individuals are keen to invest in midterm products.
  56. 56. [56]SCOPE FOR FURTHER RESEARCH:The study was conducted by taking limited number of sample size which stated earlier andthis study reflect awareness, factors consider for investment, risk taking ability of thosesalaried individuals residing in Mumbai .There might be chances that the awareness, factorsconsider for investment, risk taking ability of those salaried individuals of different nature arevaried due to diversity in social life, living pattern, income level etc that need to studiedfurther.
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  59. 59. [59]Appendix:Title: Investment pattern of salaried people.Dear Respondent,Sub: Request to fill the Questionnaire regarding research study.I am final year student currently pursuing MBA at JDBIMS.I am conducting a research study on“Investment pattern of salaried people”. This research is taken as a partial requirement for thecompletion of my MBA.I seek your kind assistance in completing the attached questionnairewhich would take approximately 10 minutes of your valuable time. Your response will be treatedas “strictly confidential”From which source you come to know about various investment options?Broker Bank Friend / relative T.V./Newspaper other……………..(specify)What is your saving objective?Children’s education Retirement Home purchase children’s marriageHealthcare Income and capital preservation Long term growthGrowth and income short term growth otherIn which sector do you prefer to invest your money?Private sector Government sector Public sector foreign sectorDo you have a formal budget for family expenditure?Yes NoUsually do you consult your friends and / or relatives before making an investment choice?Every time Often Sometime NeverDo you invest your money in share market?Yes NoWhat % of your income do you invest?0 to 15 % 15 to 30% 30 to 50%What is the time period you prefer to invest?Short term (0 to 1years) Midterm (1 to 5 years) Long term (> 5 years)
  60. 60. [60]Are you aware about different tax benefit of investing into mutual funds?Yes NoHave you ever invested in mutual funds of any company?Yes NoDo you know about different option of investment in mutual fund?Yes NoWhat is the most important criterion for you for selecting a particular investment option?Past performance Service Promoters background Any otherAre you aware of the following investment avenues?Safe and low risk investment avenuesSaving account YES NOBank fixes deposits YES NOPublic provident fund YES NONational saving certificate YES NOPost office saving YES NOGovernment securities YES NOModerate risk investment avenuesMutual funds YES NOLife insurance YES NODebentures YES NOBonds YES NOHigh risk investment avenuesEquity share market YES NOCommodity share market YES NOFOREX market YES NOTraditional investment avenuesReal estate (Property) YES NOGold/ silver YES NOChit funds YES NOEmerging invest avenues:Virtual real state YES NOHedge funds YES NOPrivate equity investments YES NOArt and passion YES NO
  61. 61. [61]Which of the of following factors which you consider before investing?Safe andlow riskinvestmentavenuesModerateriskinvestmentavenuesHigh RiskinvestmentavenuesTraditionalinvestmentavenuesEmerginginvestmentavenuesSaving accountBank fixes depositsPublic provident fundNational savingcertificatePost office savingGovernment securitiesMutual fundsLife insuranceDebenturesBondsEquity share marketCommodity sharemarketFOREX marketReal estate (Property)Gold/ silverChit fundsVirtual real stateHedge fundsPrivate equityinvestmentsArt and passionGeneral informationGender : Male FemaleAge : 20-30 31-40 41-50 50 aboveOccupation: student Business service Profession other(specify)Annual income of family: Below 1 L 2-3L 3-4 L 5 to 10 10 &aboveTotal family member: 2-5 6-8 8 and aboveEducational qualificationUndergraduate Graduate post graduate other
  62. 62. [62]

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