Techniques to be applied in building a powerful client/membership base.

1. What one thingappearson the prioritylistof manypastors,leadersof ministries,entrepreneursand
salespersons?Thisone thingisthe needtobuildtheirbase.Manyhave a strong desire formore
members,more customersormore supporters.Butwhattoolscan be usedto accomplishthese goals
and whattoolsare simplyover-rated?
External factorssuchas publicrelationsandcompetitionwillnotbuildabase as powerfullyasinternal
resources,capabilities,quality,sincerity,effectiveness,hardworkandfaithevercould.
Internal Resources & Capabilities
In the text, Contemporary Strategy Analysis,RobertGrantidentifiesanorganization’sinternal resources
and capabilitiesasthe # 1 factor insecuringitsstrengthandsustainability.Thistakesthe emphasisfrom
external factorsandbasesthe successof the organizationonitsinternal resourcessuchas its people
and theircapabilities.The importantthingistomaximize theseinternal resourcestothe extentthat
theycan renderthe organizationattractive andviable.Thismayinvolve doinganauditof the personsin
the organizationandmaximizingthe spiritualgiftsandtalentsof these persons.
Building Your Base
Gillian Martin
Trainer, Speaker & Social Entrepreneur
Captivating Solutions Consultancy
captivatingsolutions.ja@gmail.com

2. Quality
A base will be builtwhere there isuncompromisingandunquestionablequality.Itrequireschoosingto
do whatis done best.Where qualityisoptimal,there will alwaysbe ademandformore.
Sincerity& Effectiveness
A base growsfrom a genuine desire tohelpothers.Itgrowswhere there isthe abilityto:
(i) accuratelyassessthe needsof the targetaudience
(ii) showpersonshowtheystandto benefitfromthe organization’sofferings
(iii) findthe ideal solutionsforproblemsfacedbythe targetaudience.
Hard Work & Faith
A strongdrive andhard work will getthe jobdone buttheymustbe fueledbythe faiththatthe target
will be reached.There mustbe consultationswithGodandthe faiththat God answersprayers.
Withfaith,the target will be reachedandsurpassed. Withfaith, thebasewill be builtbeyond
expectations.Matthew8:13 states,““ThenJesussaidtothe centurion,“Go!It will be done justasyou
believeditwould.””Ifthe target is to grow the baseby x%, by x time, it will be done justas one
believes.Go!
Someof the Workshops Offered by Captivating Solutions Consultancy Include:
BusinessDevelopment:“Building YourBase”
Sales:“Beyond a Sale”
Entrepreneurship:“Rising the Challengeof Entrepreneurship”
Leadership:“The Anchor”
Hospitality:“Service ThatWarmsthe Heart”
Success inMinistry: “The Heart of Service”
CustomerService:“CustomerService Stars”
CustomerService Management: “Leading thePath to Service Excellence”
Market Leadership:“#1”