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Made for China Slide 1 Made for China Slide 2 Made for China Slide 3 Made for China Slide 4 Made for China Slide 5 Made for China Slide 6 Made for China Slide 7 Made for China Slide 8 Made for China Slide 9 Made for China Slide 10 Made for China Slide 11 Made for China Slide 12 Made for China Slide 13 Made for China Slide 14 Made for China Slide 15 Made for China Slide 16 Made for China Slide 17 Made for China Slide 18 Made for China Slide 19 Made for China Slide 20 Made for China Slide 21 Made for China Slide 22 Made for China Slide 23 Made for China Slide 24 Made for China Slide 25 Made for China Slide 26 Made for China Slide 27 Made for China Slide 28 Made for China Slide 29 Made for China Slide 30 Made for China Slide 31 Made for China Slide 32 Made for China Slide 33 Made for China Slide 34 Made for China Slide 35 Made for China Slide 36 Made for China Slide 37 Made for China Slide 38 Made for China Slide 39 Made for China Slide 40 Made for China Slide 41 Made for China Slide 42 Made for China Slide 43 Made for China Slide 44 Made for China Slide 45 Made for China Slide 46 Made for China Slide 47 Made for China Slide 48 Made for China Slide 49 Made for China Slide 50 Made for China Slide 51 Made for China Slide 52 Made for China Slide 53 Made for China Slide 54 Made for China Slide 55 Made for China Slide 56 Made for China Slide 57 Made for China Slide 58 Made for China Slide 59 Made for China Slide 60 Made for China Slide 61 Made for China Slide 62 Made for China Slide 63 Made for China Slide 64 Made for China Slide 65 Made for China Slide 66 Made for China Slide 67 Made for China Slide 68 Made for China Slide 69 Made for China Slide 70 Made for China Slide 71 Made for China Slide 72 Made for China Slide 73
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Made for China

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Gila Corem's Presentation from UXI Live 2018

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Made for China

  1. 1. ‫מדינות‬ ‫לפי‬ ‫העולמית‬ ‫מהכלכלה‬ ‫אחוז‬ ‫סין‬2010 20301973 18.0% 10.1% 6.3% 13.3% 12.3% 6.9% 18.6% 8.0% 8.0% One Belt, One Road
  2. 2. ?!?‫סין‬
  3. 3. ‫הטכנולוגיה‬ ‫ענקיות‬ ‫חיפוש‬ ‫קניות‬ ‫חבריות‬ ‫רשתות‬
  4. 4. ‫חנויות‬ ‫מליון‬ 7 ‫מעל‬ ‫בסין‬ ‫ביותר‬ ‫הגדולה‬ ‫המסחר‬ ‫זירת‬ 11.11.2017 ‫אחד‬ ‫ביום‬ ‫דולר‬ ‫מיליארד‬ 25 ‫של‬ ‫מכירות‬ ‫ָאו‬‫ב‬‫ָאו‬‫ט‬
  5. 5. Vs.
  6. 6. ⼭山寨 Shānzhài - Copycat
  7. 7. Taobao ‫אמון‬
  8. 8. Taobao ‫אקוסיסטם‬
  9. 9. Taobao ‫מובייל‬ ‫קניות‬
  10. 10. Taobao ‫מובייל‬ ‫קניות‬
  11. 11. Taobao ‫מובייל‬ ‫קניות‬
  12. 12. Taobao ‫מובייל‬ ‫קניות‬ 抢 (qiǎng)- ‫לחטוף‬
  13. 13. Taobao ‫דעה‬ ‫מובילי‬
  14. 14. ‫ברורה‬ ‫מהעתקה‬ ‫שהתחיל‬ ‫מוצר‬ ‫מרוויחים‬ ‫כולם‬ ‫שבו‬ ‫אקוסיסטם‬ ‫ניידים‬ ‫מכשירים‬ ‫באמצעות‬ ‫מיידיות‬ ‫קניות‬ ‫משתמשים‬ ‫תוכן‬ ‫שמעודדת‬ ‫פלטפורמה‬ ‫למוכרים‬ ‫הקונים‬ ‫בין‬ ‫אמון‬
  15. 15. ‫כאלו‬ ‫לא‬
  16. 16. Photo by Mobike
  17. 17. ‫בעולם‬ ‫הגדולה‬ ‫האופנים‬ ‫שיתוף‬ ‫חברת‬ ‫רשומים‬ ‫משתמשים‬ ‫מליון‬ 200 ‫מ‬ ‫יותר‬ 2015 -‫ב‬ ‫הוקמה‬ ‫דולר‬ ‫מיליארד‬ 1 ‫מעל‬ ‫לגייס‬ ‫הספיקה‬ ‫ומאז‬ ‫מובייק‬
  18. 18. ‫מנעול‬IoTGPS ‫עם‬ ‫חכם‬ Mobike ‫מחדש‬ ‫עיצוב‬
  19. 19. ‫באמצעות‬ ‫בודקים‬ ‫איפה‬ ‫האפליקציה‬ ‫הקרובים‬ ‫האופנים‬ 1 Mobike
  20. 20. ‫את‬ ‫סורקים‬ QR Code -‫ה‬ 2 Mobike Photo by TechCrunch
  21. 21. ‫נפתח‬ ‫המנעול‬ 3 Mobike Photo by TechCrunch
  22. 22. ‫רוכבים‬ ‫בסבבה‬ 4 Mobike Photo by walkingsky
  23. 23. ‫כשמגיעים‬ ‫נועלים‬ ‫ליעד‬ ‫המנעול‬ ‫את‬ ‫והחיוב‬ ‫ידנית‬ ‫מסתיים‬ 5 Mobike Photo by TechCrunch
  24. 24. ‫דאטה‬ Mobike
  25. 25. ‫מוצלח‬ ‫מוצר‬ Mobike 700 700
  26. 26. ‫עדן‬ ‫בגן‬ ‫צרות‬ Mobike
  27. 27. ‫עדן‬ ‫בגן‬ ‫צרות‬ Mobike Photo by wired
  28. 28. ‫התנהגות‬ ‫שינוי‬ Mobike
  29. 29. ‫מעתיקנים‬ Mobike
  30. 30. ‫ותיק‬ ‫פיזי‬ ‫מוצר‬ ‫של‬ ‫מחדש‬ ‫עיצוב‬ ‫השימוש‬ ‫את‬ ‫שמצמצמים‬ ‫אלמנטים‬ ‫הורדת‬ ‫פשוט‬ ‫שימוש‬ ‫תהליך‬ ‫משתמשים‬ ‫התנהגות‬ ‫שינוי‬
  31. 31. ‫חשבונות‬ ‫מיליארד‬ 1.1 -‫מ‬ ‫יותר‬ ‫יומיים‬ ‫משתמשים‬ ‫מליון‬ 900 -‫כ‬ ‫הגדולות‬ ‫הערים‬ ‫מתושבי‬ 93% ‫יומי‬ ‫בסיס‬ ‫על‬ ‫בוויצ׳אט‬ ‫משתמשים‬ ‫וויצ׳אט‬
  32. 32. ?‫וויצ׳אט‬ ‫עם‬ ‫לעשות‬ ‫אפשר‬ ‫מה‬
  33. 33. Wechat Photo by China Channel
  34. 34. Wechat
  35. 35. Photo by Dan Gold on Unsplash Wechat
  36. 36. Wechat
  37. 37. Photo by Cater Yang on Unsplash Wechat
  38. 38. Wechat
  39. 39. Photo by Efe Kurnaz on Unsplash Wechat
  40. 40. Photo by Thomas Graziani Wechat
  41. 41. Photo by Michael Fenton on Unsplash Wechat
  42. 42. Wechat
  43. 43. ‫מקשרת‬ ‫טכנולוגיה‬ Wechat
  44. 44. ‫מקשרת‬ ‫טכנולוגיה‬ Photo by CNN Wechat
  45. 45. ‫מקשרת‬ ‫טכנולוגיה‬ Wechat
  46. 46. Wechat Usefulness vs. Usability
  47. 47. ‫מגוונים‬ ‫שימוש‬ ‫לתסריטי‬ ‫מענה‬ Usefulness vs. Usability ‫מקשרות‬ ‫טכנולוגיות‬
  48. 48. ‫סינית‬ ‫חדשנות‬
  49. 49. ‫שם‬ ‫כבר‬ ‫העתיד‬ Photo by Power retail
  50. 50. ‫שם‬ ‫כבר‬ ‫העתיד‬ Photo by Stephane Joly
  51. 51. ‫שם‬ ‫כבר‬ ‫העתיד‬ Photo by Reuters
  52. 52. ?‫למשחק‬ ‫מצטרפים‬ ‫איך‬ Photo by China FotoPress
  53. 53. 2002 2012
  54. 54. Eachnet.com ‫המותג‬ ‫שם‬
  55. 55. ‫למידע‬ ‫נגישות‬
  56. 56. ‫לקוחות‬ ‫שירות‬
  57. 57. ‫המוצר‬ ‫התאמת‬
  58. 58. ‫למשתמשים‬ ‫פניה‬
  59. 59. Photo by evernote china
  60. 60. Go West?
  61. 61. Go East
  62. 62. gila.corem@nukadima.com ‫כורם‬ ‫גילה‬ ‫ם‬‫ע‬ ‫ק‬‫ו‬‫ר‬‫ס‬‫ל‬ ‫ר‬‫ש‬‫פ‬‫א‬ wechat !

Gila Corem's Presentation from UXI Live 2018

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