wrap up of workshop results intended for the attendees at 10th D&E conference, Amsterdam 28 sep 2016

1. let me
reframe
this. workshop Design & Emotion
Conference Amsterdam
September the 28th 2016

2. welcome!
At this workshop, we asked you
something that is probably
impossible to accomplish in 90
minutes.

3.
design for
inclusive citizenship
… we asked you to

4.
designing for
inclusive citizenship
Imagine the leader of an imaginary country is asking you, to
design a couple of examples for inclusive citizenship that can
serve as a template for all subsequent developments that will
follow.
But you had to be able to demonstrate:why your design was
conducive for all members of mankind to feel at home, to feel
welcome and that they desperately wanted to be associated with
your design of a unifying, hands across the water kind of state.

5. domain:global citizenship
Now this is not so easy. After all the USA, the UK, France,
also this country are facing fragmentation and steep divides
among their residents rather than unification.
This is a truly Global issue that should be addressed on a
larger scale than just a single State.
That is why we had to REFRAME:we had to rid ourselves of
any preconceived idea for a solution.
Instead we looked for a Vision to emerge, indicating to us
what drives the new context, and have that Vision tell us
what to design.

6. domain:global citizenship
This workshop aimed at sharing
with the participants what
REFRAMING is about and where its
potentiality resides…
For us this was a rewarding event
and we want to thank the
participants for that.
This Powerpoint serves as a brief
wrap-up.

7. minilecture:
on contextfactors
& clustering First, we listened to a mini lecture
on contextfactors en clustering.
The building blocks of a future
context.

8. contextfactors:
building blocks of the
future context
Context factors are statements
found in interviews, literature,TV
programs, books, research.

9. trends
developments
states
principles
Factors can be dynamic such as
fast moving Trends or
Developments taking place, but
also things that are more or less
fixed, like steady states and hard
wired principles.

10. why?
they help us under-
stand the context we
are going to design for
These factors help us to be able to ‘understand’
the future context in which our proposal will
have to function.

11. increased
walking pace
This is an example of a factor:research shows
that people’s walking speed has been increasing
over the years. Designers may jump on single
factors like this one and design, for instance,
improved shoes to take advantage of this.

12. how?
by making the factors
work together, by
complementing
each other…
But the Reframer is not interested
in single factors but will collect
many more of them from a wide
variety of sources:they may be
psychological, sociological,
technological…etc.

13. increased
walking pace
new digital
communication
rules
wifi free
hotels
lack of
undivided
attention
Lets say we found four factors.
The Reframer will attempt to
understand the new context, with just
these pieces. Imagine a person being
able to tell what a puzzle is about on
the basis of just a limited set of
pieces.

14. increased
walking pace
cluster:
”always on”digital
communication
rules wifi free
hotels
lack of
undivided
attention
The reframer will look for
factors that relate with
each other. Look for
relations on a Meaning
level rather than an
ordering on a topiclevel.
These 4 factors combined
describe an ‘always on’
cluster. In the future
context our power button
is always turned ‘on’.

15. step 1.
explore the
future (2030)
at the workshop we tried
to do this….

16. > all you participants selected
one of the following 20 factors
and you identified yourselves
with it
You ACTED OUT your factor!

17. > As ‘factors’ you mingled with
each other and introduced
yourselves… in search for your
cluster soulmates…

19. > attempting to cluster…
four clusters coagulated…

20. > 4 clusters were formed:
1. bottom up
• Anti-intellectualism:“we need people who
act, not a bunch of thinkers”.
• Operating assumption of Western
democracies over the past decades is that
“The only cure for the ills of democracy is
more democracy”.
• States are becoming more and more
executive and less legislative.
• Citizens are willing to trust authorities as
long as they are independent but
Governments usually align themselves with
financial institutions.
• Many people display a total disinterest in
politics as exemplified by famous soccer
players.

21. > 4 clusters were formed:
2. mutual distrust
• Kicking those below you is easier than
kicking those in power.
• The Travel Guide rule:5% of any group will
belong to a gang of complainers, 15-20%
will not be negative by definition but may
become so, it is better to focus on the 75%
who have faith in the leader.
• Meritocracy creates peer hostility.
• Various divides are increasingly getting
bigger en steeper:education, health,
wealth…
• Fear is the catalyst for hatred against
immigrants. Curtains are drawn.

22. > 4 clusters were formed:
3. top down
• An informed opinion about what is good
for society as a whole is the task of
politician rather than to determine where
niche group's self-interest lies.
• Political parties are supposed to be
oriented towards society instead of power.
• Trust the system, not the leaders.
• A great deal of the work of the Legislator
remains ‘invisible'. Sad because an
'invisible process’ do not contribute to
citizen satisfaction.
• A legislative system to uphold ‘patent law’
and ‘rights of ownership’ promoted private
entrepreneurship in Britain.This is the main
reason why Britain was the first to
industrialise:it is the law stupid!

23. > 4 clusters were formed:
4. together is better
• Principle of universality:if an action is
right (or wrong) for others, it is right (or
wrong) for us.
• Co-operation is not so much a matter of a
certain moral attitude towards others and
of shared ideals as it is a matter of skill.
• Children learn how to be together before
they learn how to stand apart.
• Co-operation between people from
differing backgrounds is key to a thriving
community and social life.
• Humans are naturally wired to get along
and that our capacity for co-operation far
exceeds the institutions that attempt to
limit us.

24. step 2.
search for
coherence
clusters may relate to
each other as well…

25. The Coherence is our attempt to develop things for a
complex new reality. A good Coherence reduces
complexity, is inspiring and directing.
If we want to have any hope that our designs for our
imaginary country are meaningful to its residents, and
do what we want them to do, we better make sure that
the Coherence tells us, as designers what to come up
with.

26. > you found 2 sets of 2 clusters
to be related…
you did this by looking for
opposing forces

27. 2. mutual distrust
1. bottom up
3. top down
4. together is better
dimension y:
abstraction level of governance
dimension X:
size of the community

28. > the clusters could be regarded
as extremes of a ‘dimension’

29. dimensiony:
abstractionlevelofgovernance
dimension X:
size of the community
2. mutual distrust
1. bottom up
3. top down
4. together is better

30. > what do these two dimensions
describe?
… a space for plotting potential governance measures
showing simultaneously how big the target community
of that particular measure is, and whether the distance
between measure and individual is big or small.

31. dimensiony:
abstractionlevelofgovernance
dimension X:
size of the community
2. mutual distrust
1. bottom up
3. top down
4. together is better
principle
process
clan-ish country-ish union-ish
goal

32. > Each of these 9 squares
reveal a concern a community
may have …
And concerns are what we are
after!

33.
designing for
inclusive citizenship
Now that you became aware that it all
starts with the concerns that float
around in these various tiles, find them
and then design something that
addresses that concern…

34.
designing for
inclusive citizenship
By the way:
after the workshop, with all of you gone
we tried ourselves to define the
concerns in the 9 tiles…

35. dimensiony:
abstractionlevelofgovernance
dimension X:
size of the community
2. mutual distrust
1. bottom up
3. top down
4. together is better
principle
process
clan-ish country-ish union-ish
goal
I want to experience control
as to what this measure
implies for me and my direct
surrounding
I want to be able to witness
or experience that this
measure benefits the greater
good of humankind
I want to understand how
this measure works and is
applied as far as it concerns
me and my direct
surrounding
I want to agree with the inherent
justness of this measure but I
insists that it benefits my
interests and those directly
surrounding me
I want to be able to witness
or experience that this
measure serves the interests
of my country
I want to understand how
this measure works and is
applied in my country
I want to agree with the
inherent justness of this
measure and understand
how it serves the interests of
my country even if it hurts
my own
I want to agree with the
inherent justness of this
measure and understand
how it will be beneficial to
mankind even if it hurts my
own countries interests
I want to understand how
this measure works and is
applied in this particular
union

36. dimensiony:
abstractionlevelofgovernance
dimension X:
size of the community
2. mutual distrust
1. bottom up
3. top down
4. together is better
principle
process
clan-ish country-ish union-ish
goal
I want to experience control
as to what this measure
implies for me and my direct
surrounding
I want to be able to witness
or experience that this
measure benefits the greater
good of humankind
I want to understand how
this measure works and is
applied as far as it concerns
me and my direct
surrounding
I want to agree with the inherent
justness of this measure but I
insists that it benefits my
interests and those directly
surrounding me
I want to be able to witness
or experience that this
measure serves the interests
of my country
I want to understand how
this measure works and is
applied in my country
I want to agree with the
inherent justness of this
measure and understand
how it serves the interests of
my country even if it hurts
my own
I want to agree with the
inherent justness of this
measure and understand
how it will be beneficial to
mankind even if it hurts my
own countries interests
I want to understand how
this measure works and is
applied in this particular
union
Consider for instance:the way
we deal with vehicular homicide.
The victims expects justice to be
delivered over here:
How does the verdict relief my
horror and pain?
Discrepancies like these
create tension, and
friction and may result in
not feeling part of a
community or country
and ultimately drifting
away into a gang, sekt or
takes matters in ones
own hands….
Populists and agitators
will benefit from these
frictions.
But in our country the judge tries
over here:based on ideas about the
risks inherent in traffic, which also
applies to the victim who willingly
accept these risks.
So we see drivers killing three
others while speeding, getting a low
punishment.

37. finance, education,
justice,
social affairs
But during the workshop, just to get a taste
of this, each of your groups formed a
ministry.
And each ministry developed a design that
fits one of the 9 tiles.

38. You, who formed the ministry of justice, designed a
system seeking to satisfy union-ish aspirations,
while at the same time remaining very Goal oriented.
The tile for this sits in the lower right corner.
ministry of justice

39. You described the main concern as:“The ministry of
justice wants to make it possible that all humans
experience a sense of safety and thereby causing
less tension between groups.”
Actually that is a statement that fits pretty good.
Maybe the only thing we would add, is something
that points at something very ‘measurable’ that will
have to be apparent as a result of your design.
But we must say, the proposed concept Prevention
through Perception, providing citizens with an
incentive to establish a ‘one-on-one’ buddy system
with a new immigrant, is spot-on and measurable
indeed!
ministry of justice

40. You, who formed the ministry of education, designed
an educational system that seeks to satisfy
union-ish aspirations while being very principle
based.
This is the upper right tile
ministry of education

41. Your proposal for a ‘University Buffet’ offering an
‘all you can learn’ menu to all citizens of the world’
certainly fits your ministries’ concern for
‘Understanding what it means to unite, based on free
choice, for everyone everywhere’.
Your constraint that the teachers at the University
buffet represent all views form all backgrounds and
are accessible, is something we would expect in the
‘Goal-oriented’ row. Also we miss statements
dealing with potential abuse and ‘free riders’ usually
destroying designs in this tile.
ministry of education

42. The ministry of social affairs was asked to design an
asylum system that seeks to satisfy the clan-ish
aspirations while being very Goal oriented.
This is the lower left corner. A very important one for
this is the tile that houses many ‘angry-
disappointed-left behind etc’
ministry of social affairs

43. Your ministry stated that the goal of the design is to
provide a contemplation space to learn how to
contribute actively in the society of the country
which hosts refugees.
Your design is methaphorized by a piece of hard
shelled candy requiring a long chewing period, or
contemplation time, while enjoying the process.
The inside, off course, is the reward!
As such, this proposal sits better in the middle
‘country-ish’ row. But if the contributions would be
channeled towards the smaller community, the
street or area, it would be perfect!
ministry of social affairs

44. The ministry of finance designed a Pension system
that seeks to satisfy clan-ish aspirations while being
based on principles.
This is the upper left corner.
ministry of finance

45. You came up with a ‘Contribution System’ in which
everyone contributes whatever they have to offer
that is valuable to the community at every point in
life.
This is very fitting since it moves away from the
focus on monetary contributions. In this view,
voluntary community work is seen as a form of
paying tax to society.
We miss a local aspect though.That would justify its
presence in the clannish column.
ministry of finance

46. > Having said that:
Great Work!

47. Thank for attending, we are Reframing Studio, what we do is shaping society
through meaningful products, services and policies

48. this is our holy book > vision in product design

49. reframing organ donation
Ministry of Health and Welfare (2009)
some of our projects:

50. reframing youth participation
Young EDBR (2009)
some of our projects:

51. reframing public services
provincie Overijssel (2013)
some of our projects:

52. reframing political involvement
WBS (social democrats) (2014)
some of our projects:

53. www.reframingacademy.com
We also spread the methodology through our
Reframing Academy;Sign up for a course!

54. let’s keep in touch!
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