How do you break through all the noise and make sure your event lands on the calendars of your top prospects? Join Banzai’s webinar on the Secrets of a Well-Attended Marketing Event and learn how to set your field marketing event up for success and make sure the right people are in the room.

1. Secrets to a Well Attended
Marketing Event
Corrine Stratton | Head of Marketing | Banzai
Lindsay Williams | Senior Marketing Manager | Banzai

2. Hello!

3. Corrine Stratton
Head of Marketing | Banzai
corrine@getbanzai.com
Lindsay Williams
Senior Marketing Manager | Banzai
lindsay.williams@getbanzai.com

4. Webinar Details
● Ask your questions through the Q&A
feature.
● The Banzai team will answer directly
in the chat or at the end of today’s
webinar.
● The webinar will be recorded and
shared after today’s event.

5. Give you tips and
resources to produce
GREAT
marketing events
Goal of today

6. Why Marketing
Events?

7. 87% of C-Suite
Executives believe
in the value of
events and plan to
invest more in the
future (Bizzabo)

8. Events help close deals
● Reach a variety of customers /
prospects at one time
● Prospects are given the opportunity
to hear from your customers
(through presentations and
networking)
● Get valuable face-to-face time that
allows you to make a personal
connection
● Even “no-shows” are still a warm lead
Among those who attend an event, the
number of days to close averaged 49
days.
Those who did not attend averaged 65
days to close.
Event attendance reduced the sales
cycle by 25%.
- Harvard Business Review Research Report
"The Event Marketing Evolution" 2018

9. It’s all about the
content

10. Give your prospects a reason to show up
Sessions types to consider:
● Customer presentation
● Subject Matter Expert
● Round table discussion
● Panel
● Networking
Develop your content based on your target audience persona

11. Understand your
Target Audience

12. To have a well attended event, your topic
needs to be relevant to the designated
audience and they should live or work close
to where the event is being held. If you are
lacking relevance or proximity, your results are
going to be mediocre at best.
- Andy Linteau, Head of Operations, Banzai

13. ● What roles do you want in the
room?
● What roles do you not want in the
room?
● Are you targeting a particular
industry?
● Do you have specific companies
you want to attend?
● What size of company should be
there?
● What size of company should not
be there?
Sometimes a
smaller net is
more effective

14. Where are your prospects?
Venue Location
Example heat map:

15. Perfecting your
outreach

16. Invites that make an impact
Mon Tues Wed Thurs Fri
Day of the week prospects take the
action of registering for an event:
Tip: Send invites on a
Wednesday or Thursday
Sun Sat

17. Time of the year prospects take the action of
registering for an event:
Tip: Plan marketing
events during the fall
Invites that make an impact

18. Things to consider:
● Personal invitations make a difference
● Establish a confirmation plan
● Reminders are essential
○ Establish a follow up cadence
○ Utilize both email and phone
Invites that make an impact

19. It’s all in the
(event) details

20. ● For customer audiences, attendance can range
from 40% to 75%.
● The attendance rate for prospects is typically 25%
to 50%.
● If you have 100 prospects registered for your event,
you can probably expect anywhere from 25 to 50 to
show up.
Attendance Rates

21. Give your attendees all the information they might need to know ahead of time.
Guests might not notice that you included these items, but they will definitely notice if you
don’t:
● Parking
● WiFi
● Clear signage
● Access to content
● Food and drinks
● Ability to bring guest
Remove Barriers

22. Post Event To Do’s

23. Track everyone who attended, who couldn’t
make it, their titles, companies, and where
they are in your organization’s funnel.
Send thank you notes to your attendees,
participants (speakers, panelists), and event
hosts. Include how to access the event
content, a way to provide feedback, and tips
for how to stay informed.
Have your sales rep follow up with both your
attendees and no shows. Every registration is
a lead!
Tip: Host an internal post-event
meeting to get feedback from your
stakeholders and team members.
● What worked well?
● Where can you be more
aligned?
● What feedback did they recieve?
Track, Thank, & Follow-up

24. Resources

25. Event Toolkit Banzai Newsletter Location Guides
www.getbanzai.com/2018/09/21/event-planning-
toolkit
www.getbanzai.com/location-guides
Event Resources
insights.getbanzai.com/banzai-monthly-newsletter

26. Connect with Banzai
Interested in learning more about how
Banzai can support your upcoming
events?
Email:
matt@getbanzai.com
corrine@getbanzai.com
lindsay.williams@getbanzai.com
Or visit:
www.getbanzai.com/contact
Follow Banzai on social
@getbanzai
@getbanzai
@banzai-inc.
@banzai.international

27. Thank you!