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Pitch Perfect: Giving Journalists What they Want

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Webinar with guest speaker, Janet Murray, PR coach, consultant and journalist. Janet gives straightforward, practical advice and tips to transform PR, ensuring the approach meets journalists’ needs and expectations.

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Pitch Perfect: Giving Journalists What they Want

  1. 1. Welcome to our webinar! Outline: !  This webinar will fine-tune your approach to make sure it’s pitch perfect! !  Our guest speaker, Janet Murray, will give you straightforward, practical advice and tips to transform your PR, ensuring your approach meets journalists’ needs and expectations. !  You will also have the opportunity to quiz Janet on what it is that journalists really want. Presenter: Paul Miller Head of Digital Special guest: Janet Murray Janet Murray is a media expert with 15 years’ experience working as a journalist and editor on various national titles, including the Guardian. She now shows people how to get more press coverage for their business or brand through training, consultancy and as a keynote speaker.
  2. 2. www.janetmurray.co.uk www.facebook.com/JanetMurrayUK@jan_murray Is your PR out of sync with journalists?
  3. 3. • What journalists are looking for (and what they’re not) • How to get journalists to interact with you (without being pushy) • How to write + deliver brilliant pitches to journalists What we’ll cover…
  4. 4. What journalists want…
  5. 5. What journalists get…
  6. 6. ‘We have a new or successful product/service’ ‘We’ve won an award/funding bid’ ‘We’re moving into a new building/premises’ ‘Our company/CEO has a great story’ ‘We’re holding an event’ Heartsink stories…
  7. 7. The result…?
  8. 8. Service
  9. 9. FEAR CURIOSITY ‘WHAT’S IN IT FOR ME?’
  10. 10. Sincerity
  11. 11. Simplicity
  12. 12. 30 www.janetmurray.co.uk janet@janetmurray.co.uk www.facebook.com/JanetMurrayUK@jan_murray ANY QUESTIONS? find out more on my PR blog
  13. 13. QUESTIONS?* *
  14. 14. Thanks for joining us! Get in touch… Tweet us: Facebook: Email us: Call us: Visit us: @CisionUK (Soon changing to the Vuelio brand) facebook.com/Vuelio info@vuelio.com 0800 358 3110 www.cision.com

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