We live (and work) in a multi-screen world - in a B2B environment, we all have laptops, smartphones and, increasingly, we are using tablets as well. Giving attendees the opportunity to live and work in a multi-screen world is a recipe for satisfied and engaged users – and gives event organizers a complete profile of attendees!

1. Living in a Multi-Screen World
Accommodating Different Use Cases for Event
Attendee Activity

2. What do we have?
We live (and work) in a multiscreen world
In a B2B environment, we
all have
laptops, smartphones
and, increasingly, we are
using tablets as well
BUT – not in the same way
Half of
everyone
(and rising fast)
Almost
everyone
Everyone

3. How do we use…email
We would write and review
long emails and inspect
attachments on a laptop…
But would hesitate to do so
on a tablet.
And would use a
smartphone to only check
email and respond to the
most urgent of them.
•Check
•Quick replies
•Long email?
•Attachments?
• Check
• Quick replies
• Long email
• Attachments
• Check
• Quick
replies

4. How do we use…Travel Websites
We would use a PC to
research, book, check the
fine print and pay for a
holiday
A smartphone would only
be used to store a boarding
pass or details on local
facilities
 Very different use cases!

5. Amounts of information
Lots of info
Planning
Less info
Doing

6. What does this mean
for your events?

7. Attendee activities
Research event
Registration
Time planning
Meeting planning
Exhibitors
Get directions
Check shortlists
Attend appointments
Make notes
Exchange contacts
Follow up action items

8. Attendee activities
Planning
Doing

9. Knowing the need…
I want to get the most
of the many learning
opportunities.
I want to make
the best use of the
exhibition in a short
space of time.
I want to take
away more
and better
connections.

10. Sessions and Learning
I want to get the most
of the many learning
opportunities.
Desktop Input
Multiple tracks
Searching for subject matter
Follow speakers
Download supporting docs
Prepare notes
Plan learning credits
Mobile Output
Clear, personal
agenda and
time plan

11. Networking and meetings
I want to take
away more
and better
connections.
Desktop Input
Research attendees
Read profiles
Write messages
Prepare notes
Manage meetings
Mobile Output
Contact A-list, quick
reference profiles and
meeting plan

12. Exhibition and Research
I want to make
the best use of the
exhibition in a short
space of time.
Desktop Input
Reading profiles
Searching for products / services
Identifying hotlist
Download supporting brochures
Prepare questions
Plan meetings
Mobile Output
Hit-list, personal show
map, appointments

13. Refining preferences
At the end of the event Research
attendees
Contact details
notes
Contacts
Collateral
… can all be downloaded back to
the desktop

14. The Attendee Use Case
• Attendees typically want to
use different devices at
different phases in their
participation in the event
• Not providing them with a
joined-up way of doing so is
a recipe for frustration –
and poor app uptake!
Planning
Attending
Following up

15. The Attendee Use Case
Implementing a portal
approach allows attendees to:
Planning
Attending
• Research on their laptop
• Transfer all data to an app
on a smartphone/tablet
Following up
• Upload all collateral/notes/
contacts back to the
desktop after the event
Giving attendees the opportunity to live and work in a multiscreen world is a recipe for satisfied and engaged users – and gives
event organizers a complete profile of attendees!

16. Success. Delivered
About GenieConnect: Success.
GenieConnect offers smart technology for professional
and corporate events. Our core promise is ‘Success.
Delivered’ which we achieve through:
Unrivalled breadth of offering;
A robust Content Management System that brings all that
functionality into a single data engine; and
Expert delivery encompassing dedicated account and project
management.
Much more than an event app vendor, GenieConnect is
focused on helping clients achieve their overall business goals.
Find out more at Genie-Connect.com