Securing your event data is, necessarily, a complex and technical issue. For the humble event planner, much of this can be delegated to your I.T. department but there is a lot you can still do to make sure that sensitive data remains out of the hands of those seeking to abuse it. This article looks at the three main areas through which data security can be compromised – physically, socially and technically – and outlines some simple steps to minimize these threats. We will also look at the particular characteristics of the native app and what you can do to safeguard the devices on which the app has been downloaded. Download the Best Practice Guide to Securing your Event Technology here: http://www.genie-connect.com/securing-your-event-technology/

1. Securing your Event Data

2. Agenda
What is sensitive data?
How to look after it
Questions to ask your potential event technology provider

3. Event
Data
Confidential information
Company plans
Product data
Pricing info
Attendee
Data
Competitive intelligence
Personal details
Regulatory duties
Audit trails
Types of Data

4. Security
Technical
Tech partner
encrypts all
data you
exchange with
them &
safeguards
devices
Physical
Establish &
enforce the
right policies
around
printing &
transferring
data
Social
Ensure
passwords are
regularly
updated &
determine team
processes

5. Technical
Secure the network
SSL on all traffic between
Secure log-in
Password hashing (SHA1,
PCI Certified

6. Technical
Penetration testing:
Web components
Mobile Apps
SSAE16 – highest level report for
services
Look for vendors to big banks and IT
firms
Favour multi-event apps

7. Physical
Data Center
Standards of security
Compartmentalization of access
Vendor office access
Security procedure
Data destruction procedure

8. Social
People are the weakest link
Establish and determine team processes
Ensure information cannot be easily shared
Regularly update passwords
Revoke access to any individual that leaves

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