Things you don't know you don't know (unknown unknowns) are the most significant cause of lost revenue, wasted expenditures, and negative reputation for yourself and your business! DON'T ALLOW unknown unknowns to cost you $millions$ in lost revenue, opportunity costs, and reputation! If you can imagine the potential upside, we can help you achieve it! EME will guide you step-by-step across the complexities of doing business in China - Uncover your myopic tendencies - Explain cultural dichotomies in a digestible context - Save you time and money by empowering you to solve your CLDs China Leadership Dilemmas or CLDs results when we experience an unexpected disappointment where prior ways of thinking, working, and behaving did not lead to the intended positive reactions nor expected outcomes for any cross-cultural engagement, and they are symptoms of myopia, unknown unknowns, and a lack of awareness and empathy.