Presentation includes my considerations related to the Social Media Marketing on strategical and tactical levels, as well as some case studies for Armenian Market. The presentation was prepared specifically for #1 Social Media Marketing Forum in Yerevan, July 2016. #SMMForum

1. Yerevan, July 2016
Corporate
Communications
in Digital Age

2. Overview
1. Digital Revolution
2. First Things First
3. Strategic Level: Planning and Tools
4. Tactical Level: Case Studies and Tips
5. Q&A

3. #SMMForum Facebook
Competition

4. Digital Revolution
Web1.0 Web2.0 Web 3.0

6. Web 1.0 vs Web 2.0

7. Think Real-Time

8. Corp. comm. vs Marketing comm.

13. Three principles to manage change

14. New Formula: Who + What = Where

17. Why do you need a plan?
•If you don’t have a plan, you’re going to get
overwhelmed and feel like you’re lost in too
much information
•If you don’t have a plan, you’re not going to know
where you’re supposed to start and finish
•If you don’t have a plan, you’re not going to know
what to measure your success against

19. B2B Content
Distribution in UAE

20. 3 types of strategies

22. Social Listening

23. Tools

24. Google alerts

26. Real-time social media search tool

29. Buzzsumo.com

30. https://hootsuite.com/plans/free

31. Planning strategy & tools

32. Planning Tools

35. Common mistakes in Armenia

36. 1. Fake fans
or followers

38. 2- No strategy,
no goals

43. Connect offline
with online

45. • posting the same type of content again and again
• constant promotion of products
• non professionals/ hire young professionals
Other mistakes

46. Tactical Tips
• 80/20 rule
80% of the budget for scaling and 20% for testing
80% of the content for engagement and 20% for selling
• Gamification – engagement with clients as with players
(competitions, awards, etc. )
• Create relationship not selling (and then they will
remember you when they want to purchase)
• Connect OFFline events with Online:
e.g. flashmobs, photo frames, etc.

47. • Landing pages
• Make your web-site mobile friendly
• http://www.launchingnext.com
• www.Wearesocial.com
• www.socialmediaexaminer.com

48. “Turn On” Notifications – Banner

49. Best & worst time on Social Media