1. EnablesWeb 2 ToolPublishesCommunications MediumFacilitatesChannelStakeholder Engagement(building blocks that are simple to use, needing only a web browser)(typically mass media)(typically targeted to an audience)(typically addresses a specific topic or issue or concern)Blogwww.wordpress.com Matt's Personal Blog Wikiwww.yammer.comBC Govt YammerWebCMSBC Govt TwitterDiscussion forumSSBC SharePointMAL Fossil ConsultationMay be packaged as a suite (e.g. Sharepoint 2010, Drupal)@Work @Work Discussion ForumSocial Media@Work Wikilumbiawww.facebook.comwww.linkedin.comMoE DM’s BlogInvolves technology (e.g. computer)Requires a networked connection (e.g. ISP)Requires sufficient audience (e.g. community) & timely content(e.g. daily news)Analogous to...Analogous to...Analogous to...Analogous to...Printing PressAM RadioTimes Colonist NewspaperFace-to Face-MeetingsRadio BroadcastingFM RadioVancouver Sun NewspaperExecutive’s SpeechesCableTV98.5 FM – The OceanTown Hall Meetings SatelliteDaily NewspaperFox TV“Water Cooler” TalkMagazine Periodical<br />