Presentation outlining a new system of managing content across multiple platforms at The Herald and Weekend Post (part of the Avusa group)

1. News processes for multiple platforms

2. Daily/weekly traffic cycles (current) www.theherald.co.za www.weekendpost.co.za 5am 9am 10am 1pm 4pm 7pm Saturday Monday Thursday

3. Traffic watersheds (Daily)* www.theherald.co.za & www.weekendpost.co.za 5am 9am 4pm * Assumes extension of current trends 10am 1pm 7pm

4. Traffic watersheds (Weekly)* www.theherald.co.za & www.weekendpost.co.za * Assumes extension of current trends Sun Sat Fri Thur Wed Tues Mon

6. Story item categories

12. Copy flow (By category) LOCAL CONTENT POOL CATEGORY A CATEGORY B CATEGORY C CATEGORY D COMMODITY NEWS Directly online Breaks story; pushes audience to more detail in next print edition “ Lower” value print item: reproduced online simultaneously with print edition Teaser appears online overnight Miscellaneous held over and timebound items NOT used in print Important national/global stories Includes content accompanying multimedia (context) Full article republished online by 2pm on day of publication Backgrounders/analysis/write-thrus retained for FIRST usage in print Partial content may be lifted for own stories May be flagged on mobile alert if big enough

13. Life of a story Metro mayor Maphazi quits to join COPE Short bulletin published online Mobile alerts draws subscribers attention to the story on web and mobisite RSS and Twitter feeds alert web users Update with more detail is posted online; this story points to comprehensive report in the following day’s print edition Flyer in print story invites reader comment by SMS Flag in print story points to audio interview with the mayor on website Story republished on website; includes flyer promoting exclusive in following day’s print edition New, exclusive story appears in print Short teaser item appears online, based on new, exclusive story & promoting print edition Full version of new story uploaded to web (2pm)

15. Copy flow (By basket) FINISHED STORY CATEGORY A CATEGORY B CATEGORY C CATEGORY D COMMODITY NEWS Web: Copy Web: Published (Immediate) News: News Editor ORIGINAL: News: News Editor News: News Editor Wires Taste: Copy Taste: Copy TEASER: Web: Copy Prod: Pages Prod: Revise Web: Published (Overnight) Web: Published (2pm) Prod: Pages Prod: Revise Web: Published (Overnight) News: Hold Web: Copy Web: Published (Immediate) ORIGINAL: Arts-Sport-Business: Copy Arts-Sport-Business: Copy Arts-Sport-Business: Copy Web: Copy (Particularly breaking news) Taste: Copy (Particularly analysis, backgrounders, write thrus) Web: Published (Immediate) Prod: Revise Prod pages Web: Published (Overnight)

16. Media flow (By basket) RAW MEDIA STILLS AUDIO VIDEO Picture Folders (Hi Res: D/load, Caption & Byline via FotoStation) P Drive (Herald Photographers) P Drive (Audio Dump Folder) (D/load and tag via FotoStation) P Drive (Video Dump Folder) (D/load and tag via FotoStation) Imported to users folder on U drive & ediited Imported to users folder on U drive & ediited P Drive (Web) Audience Staff Scanners Pages Lo Res generated Uploaded to web Slideshow Multimedia Uploaded to web Picture Gallery Uploaded to web P Drive (Multimedia) Final version Uploaded to web P Drive (Multimedia) Final version Uploaded to web Wires (Sapa, Gallo & AP)

19. Then … The omnibus newspaper readership

20. Now … Net-newsers Integrators Traditionalists The omnibus newspaper readership