Cake Glaze research
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Competitors product overview & Insights for own product & their products.
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Cake Glaze research
- 2. Zion Buton(Pectin) 2.5 kg packing Ranges from 120–200/kg Market Share > 25% BluBel(Starch) 4 kg packing Ranges from 70–120/kg Zion has the maximum market share in glaze category because of very competitive price even in Pectin based glaze. Packages in 2.5 kg & 4 kg. Recognized by big & small Bakeries. SOURCE:: Official Website
- 3. Crust‘n’crumb Crustogel(GELI) Ranges from Rs.180-220/kg Packaging sizes are 1.5kg, 2.5kg &6kg Market share<15% Crustogel has good market share in areas like Meerut. Quality is average & lasts for 2-3 days. Price is highly competitive with top brands of this segment.
- 4. Delta Cold Glaze(starch) Ranges from Rs.170-200/kg Packages in 2.5 kg Market share < 15% Delta cold glaze has good quality & price is highly competitive with top brands, Easily availability.
- 5. Bakersville Vizyon 2.5kg Ranges from 180–240/kg Market share < 16% Vizyon is a sub-brand of Bakersville. It comes under premium category in glaze segment. Quality & texture is good. Preferred by premium bakeries.
- 6. Goodrich GELI Packages in 1– 2.5 kg Ranges from Rs.120–150/kg Market Share < 15% Goodrich gel quality is less than Avg. but used by the bakeries who look for very less priced goods. Highly recognized by very small Bakeries. Comes in 1 & 2.5 kg. less than 15% market share.
- 7. Davars Tropolite(color GELI) Packages in 2.5kg Ranges from Rs.150-180/kg Market share < 15% Tropolite gel comes under the sub-brand category of Davar’s. Gel quality is average & highly recognized in small bakeries who use less priced goods. Easily available in Pan-India.
- 8. Conclusion:: • Buton glaze is used by maximum users because of very competitive price. • More customer believes in rate of the product not in the quality. • It is believed that pectin based glaze lasts longer than starch based glaze. • Prem. customers focus on quality of the product they are list interested in the price & quality should justify the price. • We need to focus on the quality because we get so many issues from the end users. • SR Neutral glaze is preferred by many users other than remaining flavors because of good shinning & texture. • We should include all the flavors to fill the market gap. • There is a lot of space where we can improve the quality of the product & price should be competitive to capture the market.