7. What is Super App
Payments and financial services
Retail services
Other functions
• Cashless payments
• Mobile payments
• Investment platforms
• Insurance
• Credit and loans
• QR code
payments and rewards
• Event ticket bookings
(e.g., movies, theatre, sporting
events)
• Restaurant and grocery
ordering
• Hotel bookings
• E-pharmacies
• Transportation ticketing (e.g.,
bus, train, flight)
• Other e-commerce
• News and media content
• Calling and messaging
• Job search
• Entertainment (e.g., music,
videos)
• Real estate and rentals
• Cloud storage
8. What is Super App
• A Super App is many apps
within an umbrella app.
• It’s an Operating System that
unbundles the tyranny of apps.
• It’s a portal to the internet for a
mobile-first generation
Characteristics:
• Super Apps should be a destination on the phone
/Wechat rather than Baidu/
• The app should have at least one high open-rate
service/function /Grab started wth ride-sharing/
