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Accelerace for
PreSeed Academy
StartupTalk #23: Validating Your Business Idea
19.08.2020
1
The typical Accelerace startup has a complete full-time team that has just
lunched a product used by pilot customers.
Average Max Minimum
Prior funding: 176.645 DKK 3.760.000 DKK 0 DKK
Founders: 2 founders 5+ founders 1 founder
Company age: 26 months 282 months 1 month
Used by
selected pilot
customers/users
38%
On the market
with customers
32%
More than 6
months from
market
16%
Less than 3
months from
market
14%
0%
10%
20%
30%
40%
50%
60%
Other Norway Germany Sweden India Spain Italy Denmark
Data based on Accelerace
applicants in the years 2015-20182
When startups joins our program, their chances of success increases
remarkably.
+400
applications
per year
5 year survival
rate
(Ratio active five
years after
application)
2 year funding
ratio
(Ratio that raised
follow up funding two
years after
application)
76% 60%
Office hours. Camps and
workshops.
Mentoring from
industry experts
and serial
entrepreneurs.
Introductions to
customers,
partners and
investors.
Resources and
tools.
5 year survival
rate
(How many are
active 5 years after
application)
2 year funding
ratio
(How many have
raised follow up
funding 2 years after
application)
58% 5,9%
No acceleration
Six months Accelerace program
Significant deal flow Effective de-risking Higher success ratio
We believe the higher success ratio for
accelerated startups is due to them
achieving product market fit earlier than
non-accelerated companies.
3
+500M EUR valuation
+30M EUR valuation
+200M EUR valuation
+90M EUR valuation
+90M EUR valuation
+25M EUR valuation
+90M EUR valuation
The reason why Accelerace startups are more successful is because we
instill experience from 700 startups who came before them.
Selected alumni companies accelerated
Accelerace
alumni from
2015 Donkey
Republic
4
The difference between Entry and Excellence criteria in startups
5
The most important question at your stage: who is your customer?
What most
entrepreneurs see
when they look at
the “market”.
Startups fail when
they spend their
entire randomly
chase zebras
runway
Most startups fail when they extrapolate validation from the
unrepresentative customers. Only the beachhead counts.
Friends Crazy
people
Beach
head
Buy because
they want to help
you.
Buy because
they have
some special
personal
interest.
Buy because
they
desperately
need what
you have.
Everyone else
Defined by
desperation
Startups succeed when they identify and focus on a beachhead
Used under
imperfect
information.
Focus all available
resource on
dominating a single
spot.
Establish a base.
Grow from there.
A good beachhead have the following characteristics:
• They are desperate.
• They are identifiable.
• They are accessible.
• Have money.
• Have reference value.
• Are part of a dense community.
• You have empathy for them.
Connect with me on Linkedin. David Ventzel.
Thank you. If you want to read my stuff:

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Slides from PreSeed Academy #23 - David Ventzel (Speaker 3 of 3)

  • 1. Accelerace for PreSeed Academy StartupTalk #23: Validating Your Business Idea 19.08.2020 1
  • 2. The typical Accelerace startup has a complete full-time team that has just lunched a product used by pilot customers. Average Max Minimum Prior funding: 176.645 DKK 3.760.000 DKK 0 DKK Founders: 2 founders 5+ founders 1 founder Company age: 26 months 282 months 1 month Used by selected pilot customers/users 38% On the market with customers 32% More than 6 months from market 16% Less than 3 months from market 14% 0% 10% 20% 30% 40% 50% 60% Other Norway Germany Sweden India Spain Italy Denmark Data based on Accelerace applicants in the years 2015-20182
  • 3. When startups joins our program, their chances of success increases remarkably. +400 applications per year 5 year survival rate (Ratio active five years after application) 2 year funding ratio (Ratio that raised follow up funding two years after application) 76% 60% Office hours. Camps and workshops. Mentoring from industry experts and serial entrepreneurs. Introductions to customers, partners and investors. Resources and tools. 5 year survival rate (How many are active 5 years after application) 2 year funding ratio (How many have raised follow up funding 2 years after application) 58% 5,9% No acceleration Six months Accelerace program Significant deal flow Effective de-risking Higher success ratio We believe the higher success ratio for accelerated startups is due to them achieving product market fit earlier than non-accelerated companies. 3
  • 4. +500M EUR valuation +30M EUR valuation +200M EUR valuation +90M EUR valuation +90M EUR valuation +25M EUR valuation +90M EUR valuation The reason why Accelerace startups are more successful is because we instill experience from 700 startups who came before them. Selected alumni companies accelerated Accelerace alumni from 2015 Donkey Republic 4
  • 5. The difference between Entry and Excellence criteria in startups 5
  • 6. The most important question at your stage: who is your customer? What most entrepreneurs see when they look at the “market”. Startups fail when they spend their entire randomly chase zebras runway
  • 7. Most startups fail when they extrapolate validation from the unrepresentative customers. Only the beachhead counts. Friends Crazy people Beach head Buy because they want to help you. Buy because they have some special personal interest. Buy because they desperately need what you have. Everyone else Defined by desperation
  • 8. Startups succeed when they identify and focus on a beachhead Used under imperfect information. Focus all available resource on dominating a single spot. Establish a base. Grow from there.
  • 9. A good beachhead have the following characteristics: • They are desperate. • They are identifiable. • They are accessible. • Have money. • Have reference value. • Are part of a dense community. • You have empathy for them.
  • 10. Connect with me on Linkedin. David Ventzel. Thank you. If you want to read my stuff:

Editor's Notes

  1. The beach head is different because we operate on imperfect information. Instead we are looking for the first place we can dominate. We do not need to know exactly what the entire beach looks like. We just need to know that we can dominate THAT spot.