Raisecapital

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Raisecapital

  1. 1. HOW TO RAISESTART-UP and EARLY-STAGE CAPITAL by Bill Hulbig ©February 2012. All Rights Reserved by INCAPX® and may be only be reprinted with permission. Contact www.incapx.com
  2. 2. First, Ask Yourself…‘Do I Want to Start-To-Sell or Build-To-Keep?’ Start-To-Sell using investors = 17% ownership at exit, but at least it’s not your money. Build-To-Keep uses your money and lenders = 100% lifetime ownership, but your blood, sweat, tears and seed money. Revenue Beats Luck Every Time
  3. 3. Financing a Revenue-Producing Business Is Far Easier Than Raising Start-Up CapitalOdds of securing capital for start-ups is about 1%Odds are dramatically higher for companies with revenue - Break-even, still higher - Profitable, higher yet …and with progressively better options Revenue Beats Luck Every Time
  4. 4. Either Way, the First Thing You Need to Know is That Raising Capital is Not forAmateurs! YOU NEED EXPERT HELP ON DAY ONE! Skill Beats Luck Every Time
  5. 5. The #1 Reason Companies Can’t Get Started Raising Capital is… - Poorly Documented Presentations - Poorly Delivered Presentations Skill Beats Luck Every Time
  6. 6. You Need an Expert Team On Day One… I. Lawyer Familiar with Securing Private Capital II. CPA Familiar with Securing Private Capital III. ‘Industry-Recognized’ Advisors IV. Experts at Securing Private Capital V. Business Experts and MentorsListen, Learn, Take Their Advice.Leave Your Ego Home!
  7. 7. Start with These Bullets (12 Words or Less) I. ‘Why I Should Invest in You’ Pitch (12 Words or Less) II. What Is ‘It’ and Its Unique Value to Customers? III. My Market Size and My Unique Qualifications to Succeed IV. My ‘Industry Recognized’ Advisors are… V. Type/Amount of Capital Required and Use VI. Value Proposition for Investor/Lender VII. Exit Strategy for Me and Investors (If You Have Them)Update Daily.
  8. 8. Add a Paragraph for Each Bullet… I. ‘Why I Should Invest in You’ Pitch (12 Words or Less) II. What Is ‘It’ and Its Unique Value to Customers? III. My Market Size and My Unique Qualifications to Succeed IV. My ‘Industry Recognized’ Advisors are… V. Type/Amount of Capital Required and Use VI. Value Proposition for Investor/Lender VII. Exit Strategy for Me and Investors (If You Have Them)Update Daily.
  9. 9. Present ‘It’ to Anyone Who Will Listen… What is ‘It’ and its unique value to customers? ‘Why I should invest in you’ Pitch (12 Words or Less)You’re Developing ‘Presentation’ Skills Present to learn and hone your pitch, not to teach. Discuss with your lawyer about what to say/not say.
  10. 10. Listen, Learn and Update Every DayUntil Your Team Says You Have aGreat Documented Presentation.Go Proudly and Present It.Leave Your Ego Home.
  11. 11. Ouch! ‘I didn’t do so well’, but you’re probably in the top 5% at this point andclose to a top 1%capital-winning spot if you just...Keep Listening, Learning , Updating. Presentingand Refining your Presentation.
  12. 12. I Never Said This Would Be Easy, but... The easiest way learn a lot more about raising capital and running a viable business by continuously refining your ‘Presentations’.That’s Why You Needed Expert HelpOn Day One and Will Always Will.
  13. 13. I Hope You Found This Presentation Helpful. Bill Hulbig, Founder and CEO International Capital Exchange (INCAPX) www.incapx.comSkill and Revenue Beats Luck Every Time ©February 2012. All Rights Reserved. May be reprinted only with permission. Contact www.incapx.com

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