More than Just Lines on a Map: Best Practices for U.S Bike Routes
Referral fee business model
1. Cash back business
model
Customer Amount
spent in
store
Cashback
Anna $100 $10
Paul $80 $8
James $85 $8.50
Jim $95 $9.50
Andrew $200 $20
Total spent by
business
$56
Customer Referral Amount
spent in
store
Referral
fee
Anna $100
Paul $80 $8
James $85 $8.50
Jim $95 $9.50
Andrew $200
Total spent by business $26
btwn business
model
VS.
Cash back models are attractive
to customers that are looking for
a bargain, and not to be a long
time brand supporter.
Our business model is designed for
your long term customers. The ones
who will make regular purchases and
love your products so much, they
make referrals.