Herramientas administrativas para Organizaciones de Ingeniería

1. Franchising
&
Outsourcing
MEMBERS: Xiomara Becerra
Mauricio Velasco
Camilo Martínez
“Estudiantes de ingeniería electrónica de la
Universidad de Nariño – 2014. Las ideas y
conclusiones de esta presentación reflejan
la opinión de los autores y no de la
institución”

2. Franchising

3. What is franchising?
Franchise or also called "Licensing System" is not a business in
itself, but a way of doing business. It is essentially a marketing
concept - an innovative method of distributing goods and
services, according to which a company which has
achieved commercial success in a specific business area,
transmitted to another independent entrepreneur all his
expertise and experience of the original business , in return
for an initial fee plus a percentage of monthly royalties, thus
allowing double the business concept, including the use of
its trade marks, distinctive symbols. Achieving this way
minimize business risk. [1]

4. Why use this management tool to improve
quality?
FOR FRANCHISING:
 Prestige
 Working capital
 Experience
 Management assistance
 Utilities
 Motivation

5. For Franchisors
 Access to new capital
 Avoid the high fixed costs involved distribution system
itself or n
 Cooperate with motivated entrepreneurs.
 Cooperate with local businessmen know their
environment
 Create a new revenue stream based on know how of
the existing business.
 Benefit from economies of scale.

6. For Franchisee
 Reduce the risk and uncertainty
 Receiving a formation and a continue assistance
 Having access to the best places to do business, thanks to the popularity and financial
strength of the franchisor.
 Receive an aid to the management or marketing
 Benefit from the research and constant development of new products or services
 Being able to create your own business as an independent belonging to a
large organization. [2]

7. How to implement this strategy in
engineering companies?
Types of
Franchises
•Master Franchise
•Multiple Franchising
•Individual Franchise
•Corner Franchise
Classes
•Products Franchises
•Services Franchise
•Industrial franchise
•Distribution Franchise
•Requirements for franchising a
business
Original and
Successful
Product
•Know How Transmissible
•The Golden Rule 2x3 or 3x2
•Franchise Agreement

8. Innovagames
The franchise centers Innovagames offer a specialized service in all types of electronic repairs, fixing all other companies in the industry feel
irreparable.
Advantages:
 More than 135,000 customers and more than a million hits on our website for over 12 years.
 9 own stores
 Best professional technical team.
Facts to consider:
 Necessary investment of 29,000 euros depending on the square footage. 40m ^ 2
Services franchisee:
 Technical and Sales Assistance: Classroom course in our workshop for approx. one month, and then through the program Hotline
(messaging, and telephone).
 Initial: Providing all the time, care and counseling on all repairs.
 Continued: Constant advice and personalized way to track your repairs and management of your store with the program as cloud

9. Outsourcing

10. What is outsourcing?
Business administration or thinned joint
manufacturing, refers to the process that
occurs when an organization hires another to
perform part of their production, provide
services or be responsible for certain
activities. Organizations turn to outsourcing to
cut costs, improve efficiency and focus on
those activities that dominate best and form
the basis of your business.[3]

11. Why use this management tool to improve
quality?
 Reduction and control of operating expenses
 Avoid allocating resources in functions nothing to do with the reason for the company
 Efficiently handle those complicated functions.
 Better focus the company.
 Better access to world-class capabilities have global providers
 Accelerate reengineering benefits by focusing on process rather concentrates
 Sharing risks with suppliers and service providers.
 Allocate resources for other purposes.
 Looking for a strong, direct cooperation between customer and supplier

12. How to implement this strategy in
engineering companies
Starting the
project
Evaluation
Detailed
planning
Recruitment
service
Transition
Periodic
evaluation and
project
management.

13. You have a project for the implementation
of macro systems responsible for monitoring
different variables in a specific place. For
this purpose an entity to make a bid for the
conducting outsourced printed circuit
3000. For that procedure involved several
companies dedicated to the design of
printed circuit boards. After going through
the different stages has the winning
company Outsource Electronics.

14. References
[1] Kot, Phillips. "Directorate of Marketing." Ed. McGrawHill 7th edition. 1995
[2] Lamin, Jean Jacques. "Strategic Marketing." Ed. McGrawHill 3rd Edition. 1995
[3] Moss Kanter, Rosabeth, “When Giants Learn to Dance”. 1989