This presentation charts the experiences of Girls' Brigade NI using web2 to communicate effectively with its 3,000 female volunteers who run the 300 GB units in NI.

2. About Us...
Girls aged 22,300 NI
Christian
3-18yrs members
3,200 Cross
Uniformed
leaders Community
www.gbni.co.uk

3. Facts
Started in 1893 in Dublin
126,000 members
worldwide
52 countries in 5
continents
www.gbni.co.uk

4. GBNI Membership
www.gbni.co.uk

5. Each year...
1500 in 17,500 take
3,000 + in
leadership the Scripture
competitions
training course
£12,000
200 + gain 500 gain top
raised for
DofE awards GB awards
Chairites
www.gbni.co.uk

6. 3,200 Leaders
Average age: 34 yrs
73% in employment
www.gbni.co.uk

7. GBNI Relevant Strategic Points
Effective
Resources and Getting
Inclusive
Funding Recognised
Youth Work
• Stay • Equip and • Online
relevant Resource • Traditional
to Leaders media
girls, parent
s, and
churches. • Develop
Effective
Leadership
www.gbni.co.uk

8. Multi-Channel Communication
Online
booking
Youth
Leaders’
blog section
Website
E news Twitter
Online
shopping
www.gbni.co.uk

9. Supplies - Resources
www.gbnishop.co.uk

10. Supplies - Gifts
www.gbnishop.co.uk

11. www.gbnishop.co.uk
Supplies - Uniform

12. Supplies - Awards
www.gbnishop.co.uk

13. From Traditional Walk in Non- Computerised Shop...
www.gbni.co.uk

14. www.gbni.co.uk
GBHQ Antrim
opened 2007

15. To...Full Online Shop...6 months later!
www.gbni.co.uk

16. The Journey
www.gbni.co.uk

17. www.gbni.co.uk

18. Traditional
leafleting is
used to promote
the shop site to
parents and
leaders.
www.gbni.co.uk

19. www.gbni.co.uk
The Benefits
Profits Customers
Costs

20. Multi-Channel Communication
Online
booking
Youth
Leaders’
blog section
Website
E news Twitter
Online
shopping
www.gbni.co.uk

21. www.gbni.co.uk

22. 1000 leaders
registered to
use this
600 +
documents
www.gbni.co.uk

23. Downloads www.gbni.co.uk

24. http://awstats.sourceforge.net/ www.gbni.co.uk

25. www.gbni.co.uk

26. Multi-Channel Communication
Online
booking
Youth
Leaders’
blog section
Website
E news Twitter
Online
shopping
www.gbni.co.uk

27. www.gbni.co.uk

28. www.gbni.co.uk

29. Multi-Channel Communication
Online
booking
Youth
Leaders’
blog section
Website
E news Twitter
Online
shopping
www.gbni.co.uk

30. 2,500 subscribers
 Affordable
 Regular
 Tracked
 Timely
 Social
www.gbni.co.uk

31. Multi-Channel Communication
Online
booking
Youth
Leaders’
blog section
Website
E news Twitter
Online
shopping
www.gbni.co.uk

32. www.gbni.co.uk

33. www.gbni.co.uk

34. Multi-Channel Communication
Online
booking
Youth
Leaders’
blog section
Website
E news Twitter
Online
shopping
www.gbni.co.uk

35. www.gbni.co.uk

36. www.gbni.co.uk 163
followers

37. www.gbni.co.uk
Free Online
Database-
dot tel

38. Free!
www.gbni.co.uk

39. www.gbni.co.uk
Peak in Sept 7,000
unique visitors
Monthly average
3,500 unique
visitors

40. Shop – Lite Commerce by X cart www.gbni.co.uk
Website – PHP programming
Blog – customised Wordpress
Find a Company – Free dot tel online database
Website – designed and hosted by Redrhino on
LAMP platform (Linus, Apache, MySQL, PHP

41. http://awstats.sourceforge.net/ www.gbni.co.uk

42. www.gbni.co.uk
• Members’ mailing pack
1.
• Black and white newsletter – 12 pages
2.
• Full colour newsletter
3.
• Magazine style – direct mail to all
4. leaders

43. www.gbni.co.uk

44. www.gbni.co.uk
Why a Traditional Newsletter?
 Complements and reinforces
other digital communication
 Room for feature articles
 Souvenir for companies featured
 Can be read anywhere and taken
to church hall for reference

45. Measurement
www.gbni.co.uk

46. Getting it right... www.gbni.co.uk

47. www.gbni.co.uk
What’s next?

48. www.gbni.co.uk
Links
www.php.net
www.redrhino.co.uk
www.dottel.net
www.gbni.co.uk
www.gbni.co.uk/blog/
www.gbnishop.co.uk
www.wordpress.org

49. www.gbni.co.uk | www.gbnishop.co.uk |www.gbni.co.uk/blog/
www.twitter.com/gbni | www.gbni.tel
Girls’ Brigade NI, C2 Kilbegs Business Park, Ferguson Way, Antrim, BT41 4LZ
T: 028 9454 8054