SXSW presentation for Saatchi & Saatchi and fallon. An introduction to SXSW, what I found interesting, how it relates back to the agency and what lessons we can learn.

1. SXSW Text
2012
Matt Groves
Director of Integration
@g64mat

2. SXSW is a
celebration
of creativity
& innovation
across
Interactive
Film & Music

3. Austin, Texas
25 years old
9 days
40,000 attendees
2000 talks
2000 bands
500 films
90 venues
1,200,000 tweets

4. If Cannes is a
celebration of
the past
SXSW is a
celebration of the
future...

5. Many brand
campaigns &
products are
launched at SXSW

7. Here’s three that I
found interesting

9. Nike Fuel Intro Video
http://www.youtube.com/watch?v=TtfJAyjkkGs

10. Great product
Awesome buying
experience
Open Api
What does it mean
for other brands?
e.g. (Diet brands)
Threat or
Opportunity?

11. Average news report
http://www.youtube.com/watch?v=HufcR2uc9Hs
Parody video example “Hobo Hotspots”
http://www.youtube.com/watch?v=MEW12F2BGTo

12. Interesting idea,
bad packaging...
literally
Divided opinion
Is it a case of ego &
Naïve at SXSW?
Why we should
work together
never as Silo’s

13. Intro video
http://www.youtube.com/watch?v=vPDnZoJiwA4
Coke case study
http://www.youtube.com/watch?v=45Z-GevoYB8

14. A great analogy
for today!
We don’t need to
wait 30 years :)

15. This was the first
year technology
was not talked
about, mostly
questions about
what to do with it.
That’s where the
Ad industry come
in. We are the story
tellers and now it’s
our time...

16. Nothing
is
impossible