Be the first to like this
Is it time for your marketing team to explore ABM? It can be a lengthy, laborious— not to mention pricey — process. But it doesn’t have to be. And it certainly doesn’t have to break your marketing budget. With just a little common sense, and some intelligent planning, your next (or first) ABM campaign can really cut through the daily digital clutter and garner wild results. It can also help form a strong bond between your sales and marketing teams.
In this session, Jellyvision Marketing Manager Melanie Davis Chapman talks about her experience with a new way to approach ABM marketing. It not only helped Jellyvision break into difficult accounts, but it got her sales and marketing team working together in harmony.