3. New Product Launch — Hispanic Energy Drink Price at a Premium since research shows low price sensitivity Energy Drinks & US Hispanics - Research Mexican Hispanics in Dallas / Fort Worth Convenient Stores & Burrito Trucks MEX Girls / Concert Promo / Night Club Promo / Viral and SMS The Energy Drink for the US-Mexican with low degree acculturation & assimilation US Mexican Energy Drink Sales – $4.8 B Hispanic Population US – 30M male Hispanic Growth –30% of US by 2030 4Ps: Price 4Ps: Placement 4Ps: Promotion Segment Target Position
4. Consulting– Non-Profit Hospital in DFW - Claims Insurance Cost Analysis and Reduction - Plan - Go „Generic“ 30% ($#K)* savings in ‚06 - Increase awareness and incentives - Use Marketing Matrix Benefits tool Analysis - Segment Costs by root casue - Allocate Limited Resources effectively - Customize where needed Goal Has Program Reduced Insurance Costs? Analyze correlation of the “Staff Wellness Program” vs insurance cost (modifiable factors vs claims)
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