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Perusahaan	
  &	
  Social	
  Media	
  
Apa	
  itu	
  Social	
  Media	
  ?	
  	
  

Social	
  media	
  adalah	
  is-lah	
  yang	
  memayungi	
  berbagai	
  
ak-fitas	
  di	
  dunia	
  maya	
  yang	
  mengintegrasikan	
  
teknologi,	
  interaksi	
  sosial,	
  dan	
  konstruksi	
  dalam	
  
bentuk	
  kata	
  kata,	
  gambar,	
  video,	
  dan	
  audio	
  
Secara	
  sederhana	
  


 Social	
  media:	
  Publik	
  yang	
  
saling	
  bercakap	
  cakap	
  lewat	
  
 dunia	
  online	
  atau	
  internet	
  	
  
Mengapa	
  Social	
  Media	
  relevan	
  
bagi	
  Perusahaan	
  di	
  
Indonesia	
  ?	
  
“Rumah”	
  dari	
  65%	
  pengguna	
  internet	
  

  “Tontonan”	
  dari	
  23%	
  pengguna	
  internet	
  
“Tempat	
  berbincang”	
  dari	
  19%	
  pengguna	
  	
  	
  	
  
	
  	
  internet	
  




                                                                    Sumber:	
  
                                                                    Nielsen	
  Indonesia	
  
                                                                    December	
  2011	
  
78%	
  masyarakat	
  lebih	
  percaya	
  dengan	
  
rekomendasi	
  dari	
  kerabat	
  atau	
  orang	
  
terdekat	
  dalam	
  memilih	
  sebuah	
  produk	
  
atau	
  jasa.	
  




                                                       Sumber:	
  
                                                       Nielsen	
  Indonesia	
  
                                                       December	
  2011	
  
Topik	
  pembicaraan	
  di	
  
    Social	
  Media	
  
                                  34%	
  pengguna	
  social	
  
                                 media	
  membicarakan	
  
                                    pengalamannya	
  
                                 terhadap	
  suatu	
  Brand	
  




                                          Sumber:	
  
                                          Buzz2bucks	
  
Hasil	
  riset	
  Edelman,	
  menyatakan	
  
bahwa	
  perusahaan	
  yang	
  nampak	
  
di	
  Facebook	
  atau	
  social	
  media	
  
lainnya	
  lebih	
  dipercaya	
  oleh	
  
publik	
  dibandingkan	
  perusahaan	
  
yang	
  -dak	
  memiliki	
  saluran	
  social	
  
media.	
  




                      Sumber:	
  
                      Edelman	
  trust	
  barometer	
  
Pengguna	
  Social	
  Media	
  	
  	
  




                                          Sumber:	
  
                                          Saling	
  Silang	
  
Pengguna	
  Social	
  Media	
  	
  	
  




                                          Sumber:	
  
                                          Saling	
  Silang	
  
Dan…………..	
  
Konsumen	
  di	
  masa	
  depan	
  
adalah	
  mereka	
  yang	
  telah	
  
 fasih	
  terhadap	
  teknologi	
  
dan	
  bersosialisasi	
  di	
  media	
  
             digital.	
  
Dan	
  mereka	
  Cdak	
  peduli	
  
akan	
  iklan	
  perusahaan	
  anda	
  
Jadi…………..	
  
Mari	
  mulai	
  mendengar	
  
Membangun	
  percakapan	
  
Memberikan	
  solusi	
  

                           Ada	
  yang	
  bisa	
  
                            saya	
  bantu?	
  
24	
  jam	
  dalam	
  7	
  hari	
  




                                      Sumber:	
  
                                      @smarWrenworld	
  	
  
Menciptakan	
  Topik	
  	
  	
  




                                   Kampanye	
  bagi	
  KFC:	
  
                                   “KFC	
  Gives	
  Back”	
  
Yang	
  fun	
  dan	
  engaging	
  




                                Kampanye	
  bagi	
  Faber	
  Castell:	
  
                                “Crea-ve	
  Doodling”	
  
Karena	
  Konsumen	
  adalah	
  
Marketer	
  SejaC	
  anda	
  
                     Satpam	
  di	
  Bank	
                        Bagus!!!	
  
                     XXX	
  baik	
  banget.	
                         Sepatu	
  NXXX	
  
                          TOP	
  deh	
                                Gue	
  rekomen	
  
Keren!!!	
            pelayanannya	
                                  banget	
  deh	
  J	
  

                                             Friendly	
  
       Satpam	
  di	
  Bank	
               banget!!!	
                    Asik	
  banget	
  ni	
  
       XXX	
  baik	
  banget.	
                                           sinyalnya	
  telXXX	
  
            TOP	
  deh	
                                                      kenceng	
  
        pelayanannya	
  
                                                  Beli	
  de	
  
                                                   bro	
  
Sukses	
  Selalu	
  

            “Terima	
  kasih	
  “	
  by	
  @andrewjgunawan	
  
            	
  

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Pentingnya social media bagi perusahaan

  • 2. Apa  itu  Social  Media  ?     Social  media  adalah  is-lah  yang  memayungi  berbagai   ak-fitas  di  dunia  maya  yang  mengintegrasikan   teknologi,  interaksi  sosial,  dan  konstruksi  dalam   bentuk  kata  kata,  gambar,  video,  dan  audio  
  • 3. Secara  sederhana   Social  media:  Publik  yang   saling  bercakap  cakap  lewat   dunia  online  atau  internet    
  • 4. Mengapa  Social  Media  relevan   bagi  Perusahaan  di   Indonesia  ?  
  • 5. “Rumah”  dari  65%  pengguna  internet   “Tontonan”  dari  23%  pengguna  internet   “Tempat  berbincang”  dari  19%  pengguna            internet   Sumber:   Nielsen  Indonesia   December  2011  
  • 6. 78%  masyarakat  lebih  percaya  dengan   rekomendasi  dari  kerabat  atau  orang   terdekat  dalam  memilih  sebuah  produk   atau  jasa.   Sumber:   Nielsen  Indonesia   December  2011  
  • 7. Topik  pembicaraan  di   Social  Media   34%  pengguna  social   media  membicarakan   pengalamannya   terhadap  suatu  Brand   Sumber:   Buzz2bucks  
  • 8. Hasil  riset  Edelman,  menyatakan   bahwa  perusahaan  yang  nampak   di  Facebook  atau  social  media   lainnya  lebih  dipercaya  oleh   publik  dibandingkan  perusahaan   yang  -dak  memiliki  saluran  social   media.   Sumber:   Edelman  trust  barometer  
  • 9. Pengguna  Social  Media       Sumber:   Saling  Silang  
  • 10. Pengguna  Social  Media       Sumber:   Saling  Silang  
  • 12. Konsumen  di  masa  depan   adalah  mereka  yang  telah   fasih  terhadap  teknologi   dan  bersosialisasi  di  media   digital.  
  • 13. Dan  mereka  Cdak  peduli   akan  iklan  perusahaan  anda  
  • 17. Memberikan  solusi   Ada  yang  bisa   saya  bantu?  
  • 18. 24  jam  dalam  7  hari   Sumber:   @smarWrenworld    
  • 19. Menciptakan  Topik       Kampanye  bagi  KFC:   “KFC  Gives  Back”  
  • 20. Yang  fun  dan  engaging   Kampanye  bagi  Faber  Castell:   “Crea-ve  Doodling”  
  • 21. Karena  Konsumen  adalah   Marketer  SejaC  anda   Satpam  di  Bank   Bagus!!!   XXX  baik  banget.   Sepatu  NXXX   TOP  deh   Gue  rekomen   Keren!!!   pelayanannya   banget  deh  J   Friendly   Satpam  di  Bank   banget!!!   Asik  banget  ni   XXX  baik  banget.   sinyalnya  telXXX   TOP  deh   kenceng   pelayanannya   Beli  de   bro  
  • 22. Sukses  Selalu   “Terima  kasih  “  by  @andrewjgunawan