Boosts your response without changing a single word. Proven to increase results in Direct Mail.$$

2. energizes your copy and boosts response… Without changing a single word!

3. ReadSmart text formatting is based on 40 years of scientific study into the mechanics of reading Subtle adjustments make a BIG difference.

5. Results from peer reviewed scientific studies

8. Phrase-formatting – Proven Technology Decades of published research demonstrates that phrase-formatted text improves reading comprehension and speed.

9. 2° 2° The part of the eye used for reading (the Fovea) only gathers information from about 1-2 degrees of arc. 2° is approximately equal to the width of your thumb at arms length

10. Two degrees of arc amounts to about 15 characters at a standard reading distance. This is why we need to move our eyes frequently during reading to get information in all of the a sentence.

11. Original Offer Letter: ReadSmart Formatted Letter:

12. The ReadSmart formatted letter shown in black is overlaid above the original shown in red. Over 2,000 small adjustments were made in character size, word spacing, and phrase spacing.

18. Direct Mail Testing Results

19. Phrase Formatted Response Rate % Direct Mail Case Study 1 – Response Rate 4.64% 4.12% 12.6% Improvement

20. Phrase Formatted Average Gift Direct Mail Case Study 1 – Average Gift $13.90 $14.98 7.7% Improvement

21. Phrase Formatted Income Per Piece Direct Mail Case Study 1 – Income Per Piece $0.57 22.81% Improvement $0.70

22. Phrase Formatted Response Rate % Direct Mail Case Study 2 – Response Rate 3.09% 3.46% 16.3% Improvement

23. Phrase Formatted Average Gift Direct Mail Case Study 2 – Average Gift $13.95 $14.40 3.23% Improvement

24. Phrase Formatted Income Per Piece Direct Mail Case Study 2 – Income Per Piece $0.42 $0.50 19.05% Improvement

25. Fred Gomberg 609-841-0234 Jim Pettit 740-654-2112