The business plan and the pitch for an idea to attend to Management and Control
system’s class exam.
The idea is to let a mirror to be smart, also introducing the augmented reality concept.
Value Proposition: CoolMi, the easiest way to buy brand new quality clothes, the
fastest to try them, the smartest to wear them.
Mission: Radiate the best in class clothes suitable to working-class customers through
a revolutionary shopping experience.
Vision: To attain market leadership through unmatched shopping experiences, best
in class clothes quality suitable for a group of customers thanks to a phenomenal
team that has the highest ethical and professional standards.
3. Value Proposition
“CoolMi, the easiest way to buy brand new quality clothes,
the fastest to try them, the smartest to wear them.”
4. V i s i o n & M i s s i o n
"Radiate the best in class clothes
suitable to working-class customers
through a revolutionary shopping
experience"
To attain market leadership through
unmatched shopping experiences, best in
class clothes quality suitable for a
group of customers thanks to a
phenomenal team that has the highest
ethical and professional standards.
6. B u s i n e s s M o d e l
• You can buy from the comfort of home
• Great distribution
• To gain some time
• To purchase tailored clothes
at a advantageous price
8. M a r k e t S u r v e y
KK Woo
Indicate your gender:
Age included between:
9. KK Woo
Do you know shop online?
How much do you care about being trendy?
M a r k e t S u r v e y
10. KK Woo
Do you think it is useful to install a mirror at home that
allows you to buy and measure clothes without having
them physically?
M a r k e t S u r v e y
12. Erennio Iannotta
He is a great contributor to the
development of the artificial
intelligence and the service part
of the product.
Francesca Pappalardo
can help product performance
from a technological point of
view, she tries to deepen her
knowledge in the world of
economy, the market and the
fashion industry.
Alberto Volpe a guy who came
from an IT background,
not new to the
startup world. He can help
with his previous experience in
both fields.
Starting Team
13. • 4,8 millions of families
• Operating income : 1625061452,78
Financial Planning
15. Step 2: Production Budget in Units
…then: Materials, Quantity and Utilization
Financial Planning
16. The purchasing manager then prepares the budget for direct
material purchases, shown in Step 3B:
Financial Planning
17. CooLook’s managers to create the budget for directing
manufacturing labor cost estimate:
Budget for manufacturing overhead costs, such as supervision,
depreciation, maintenance, supplies, and power.
Financial Planning
26. We need €500000,00 to make this Special Mirror
Campania: Bando Campania Start Up Innovativa - POR FESR
2014-2020
Crowdfunding procedure on the web
Exclusive to the CoolMi product for a brand
Seek & Use of Capital
Hi all, i’m iannotta erennio and i’m going to introduce you to COOLMI… your mirror, reinvented
Buying clothes on the internet is like gambling, you will never know if it will fit good on you, and if it will be the same as it appear in the picture. A lot of people have to waste so much of their free-time just to try the clothes during the weekend, because of the big amount of working hours per week. These people usually also can’t afford high quality product and tailoring ones.
This is why CooLooK invented the CoolMi(rror). It will give you back all the time spent in the past in every line at a clothing retail shop to try on the cloth and to pay it! How?
Through the use of augmented reality, namely the introduction of a non-concrete object onto the reality, it will help you buying clothes from your own room, looking
at how they fit on you, virtually! You will have a lot of time to spend with your friends, family and even to watch online movies. You will also earn time (because time is a resource, don’t forget it) in the morning, or just before going out. CoolMi will suggest you which t-shirt is better for that brand new jeans, or which pant will suit better with that cool shirt.
-Proposta innovativa(smart)
-Il consumatore è protagonista
-Attenzione al bisogno razionale e irrazionale del consumatore
-Il prodotto come servizio offerto
Il tipo di consumatore a cui ci riferiamo è un consumatore che si riferisce alla grande distribuzione
Consumatore che ama acquistare online comodamente da casa
Perchè ci deve scegliere?
Perchè offriamo un prodotto utile alle sue esigenze permettendogli di guadagnare tempo
Perchè può acquistare abiti sartoriali a un prezzo vantaggioso.
And now let’s talk about the swot analysis, a matrix that can help you evaluate the product in relation to the actual context.
Strength: Simplified procedure for selecting the appropriate size; Flexibility choosing price range ; Order confortably from home ; Precise size from kinet; Hight quality product at reasonable price; Talk about artificial intelligence
Weakness Insecurity of transaction. · Impossibility to measure the garment. · The insecurity that the product does not correspond to what is seen and described. · Insecurity of the quality of the service received. · Lack of excellent human contact · Lack of excellent "touch and fell"
Opportunities: Young reference market covering a band of 16 and 55 years. - In specific geographical areas · The market in Italy is easily achievable because for now there are no other competitors.
THREATS insecurity from. People that could look bad at us because e can destroy small business, over 50 yo peoplenot good with electronics
To explain by a 3 year profits, because of our strategy that you could find into the online paper.After we have calculate the nine step of the budgeting, the economical result is and the forecasted customers are …
Now, we analyze the budget on a forecast of 2000000 billion with an average of 3 mirrors for store for a total of 750000 total
After establish the unit sold with relative…We have obtain the result of…The number of units sold to be produced, calculate before is the key to computing the usage of direct materials in term of quantities and euros.
This table identify how each product is manufactured specifify the materialsSequence in wich material are used and the work center where the operations are performed…The result…
To create the budget for direct manufacturing labor costs, Stylistic’s managers estimate:
wage rates
Production methods
process and efficiency improvements
and hiring plans
ABB is a budgeting method that focuses on the budget cost of activity necessary to produce and sell procduct or service.After we have calculate the budget for manufacturing overhead cost such as:
Supervision
Depreciation
Manteinance
Supplies e
power so we divide in manufacturing operations and machine setup
CooLook’s managers estimate various cost items concerning the machine set general costs supplies, indirect production manpower, energy, depreciation and supervision.
Here, we show the computation of the unit cost, these calculation are needed to calculate the ending inventories budget and the budget cost of good sold.Under the FIFO method, we have use the unit cost to calculate the cost of target ending inventories of finished goods.
Finally, toghether we have prepared the cost of goods sold expense that will be matched against revenue to calculate the budget gross margin.
Finally the CEO and managers of various business function finalize the budget income.
Here, we show the break even point on this value: Selling priceQuantity of unit sold and variable cost per unitFixed cost
To rich our goal and materialize our mission in order to realize the vision we decide to apply forCampania… because we respect their conditions like italian industry and so onCrowfounding procedure on the web offering to the founder to be the first to obtain the mirror500000 will be obteined from the partnership with signin Brand
With all other economic contribute we want extend the product in the world of cosmetics.