A Pitch presentation for the project for Management and Control System's class exam @ DISA-MIS UNISA The data used for the financial plan are not real, for didactical purpose. Link to the business plan: https://www.slideshare.net/ErennioIannotta/coolmi-by-coolook-business-plan

1. CoolMi
your mirror, reinvented
by CooLook
C O O L O O K S R L

2. Problem And Opportunities

3. Value Proposition
“CoolMi, the easiest way to buy brand new quality clothes,
the fastest to try them, the smartest to wear them.”

4. V i s i o n & M i s s i o n
"Radiate the best in class clothes
suitable to working-class customers
through a revolutionary shopping
experience"
To attain market leadership through
unmatched shopping experiences, best in
class clothes quality suitable for a
group of customers thanks to a
phenomenal team that has the highest
ethical and professional standards.

5. B u s i n e s s M o d e l C a n v a s

6. B u s i n e s s M o d e l
• You can buy from the comfort of home
• Great distribution
• To gain some time
• To purchase tailored clothes
at a advantageous price

7. S W O T A n a l y s i s

8. M a r k e t A n a l y s i s
KK Woo

9. M a r k e t S u r v e y
KK Woo
Indicate your gender:
Age included between:

10. KK Woo
Are you familiar with the online shopping?
How much do you care about being trendy?
M a r k e t S u r v e y

11. KK Woo
Do you think it is useful to install a mirror at home that
allows you to buy and measure clothes without having
them physically?
M a r k e t S u r v e y

12. Competitors

13. • 4,8 millions of families
• Operating income : 1625061452,78
Financial Planning

14. 1 Step: Revenue budget
Financial Planning

15. Step 2: Production Budget in Units
…then: Materials, Quantity and Utilization
Financial Planning

16. The purchasing manager then prepares the budget for direct
material purchases, shown in Step 3B:
Financial Planning

17. CooLook’s managers to create the budget for directing
manufacturing labor cost estimate:
Budget for manufacturing overhead costs, such as supervision,
depreciation, maintenance, supplies, and power.
Financial Planning

18. Activity and cost driver
Financial Planning

19. CooLook’s managers estimate various cost items and calculate the:
Total Manufacturing operations overhead costs
Financial Planning

20. Machine Overhead Cost:
Financial Planning

21. Ending Inventories Budget
Financial Planning

22. F i n a n c i a l P l a n n i n g
Step 7: Cost of goods sold

23. Step 8: Nonmanufacturing costs budget
Financial Planning

24. Operating Income
Financial Planning

25. Financial Planning - BEP

26.  We need €500000,00 to make this Special Mirror
 Campania: Bando Campania Start Up Innovativa - POR FESR
2014-2020
 Crowdfunding procedure on the web
 Exclusive to the CoolMi product for a brand
Seek & Use of Capital

27. Future Opportunities