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1. AI Research Analysis - Summary Report
NPS Survey Data
General Sentiment and Time to Completion
With a total of 28,647 responses in the data set, 77.6%
responded positively to the survey stating that a
product recommendation was very likely (score based
off responses of 8+).
The average respondent took around 4 minutes to
complete the survey.
Audience Analysis
The majority of respondents responded that they were
business owners or similar. Surprisingly, Retired was
the third largest occupation at 21.1% of respondents.
According to a CNBC report, the following cities are the
best cities for small business and therefore should be a
focus:
Denver, Boston, Minneapolis, Seattle and San
Francisco
Positive Comments with Most Similarity
“I love this ink program. Knowing I will never run out of ink again and
that I don't have to go to the store and buy it if I do.” (15.7%)
“I like not having to worry about my ink levels, HP does it for me!”
(9.6%)
“Very good system. It is easy and works well.” (4.5%)
Negative Comments with Most Similarity
“Machine is the problem-poor copies” (8.2%)
“Horrible customer service availability.” (3.1%)
“I don't like having to pay for additional pages when I still have full ink
cartridges.” (1.8%)
Processed on For full results or additional settings, visit
Tuesday, December 6, 2015 at 1:36pm EST fivetier.com or contact your account rep.
How would you rate your satisfaction with the
following features of your HP Instant Ink service?
Overall 67.6% Very Satisfied / 3.2% Somewhat Dissatisfied
Value 65.6% Very Satisfied / 11.4% Neutral
Timing 76.8% Very Satisfied / 6.6% Neutral
Information 24.7% Dissatisfied / 13.3% Somewhat Satisfied
Updating 62.3% Satisfied / 16.4% Neutral
Recycling 1.4% Dissatisfied / 19.74% Neutral