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Marketing in the Engagement Economy


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A multitude of new technologies and touchpoints has created a sea of change in how and when people interact with each other and with brands.

Your customer is more informed, more particular, and more connected than ever before, ushering in a new normal – the Engagement Economy – where companies survive and thrive by delivering meaningful personal experiences.

How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization!) interacts with customers?

Join Marketo’s Matt Zilli, VP of Product and Segment Marketing, and Forrester’s Shar VanBoskirk, VP and Principal Analyst, to learn:

• How businesses can transform themselves into customer-obsessed enterprises
• What you need to be a successful business leader, now and beyond 2017
• How an engagement platform can help you fully tap the engagement economy

Published in: Technology
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