Tijden van onrust en onzekerheid vragen om creativiteit, snelheid en ondernemerschap. Producten die je twee weken geleden verkocht, verkopen niet definitie nogsteeds. Dit betekend echter niet dat je bedrijf geen toegevoegde waarde meer heeft. De bootschap en vorm is alleen toe aan verandering (Buzzwoord: Pivit). De komende 3 dagen neem ik je mee in het snel ombouwen, testen en valideren van je nieuwe propositie. Vandaag fase 1: Ombouwen  In het SlideDesk hieronder lees je de 6 stappen om je product weer aan te laten sluiten bij de markt. Ben erg benieuwd naar jouw aanpak en ombouw in de comments! #ondernemen #coronavirus #growthHacking

1. Swipe To Grow Your
Business
6Stepstoredesign
yourproduct,fast!

2. Step1:Customer
Problem
Whatisthecurrentproblem/challenge
yourexistingcustomersarefacing?
You're not the only entrepreneur or potential customer
who's experiencing disorder and market challenges. The
first step is to make clear what problems, constrains or
challenges your existing customers have right now.

3. Step2:Current
productportfolio
Makealistofallyourcurrent
products,knowledgeandservices
You're already delivering great product(s) to your
customers. You don't need to develop new
products. Just make a list of all the
products/services you already deliver or can
deliver with your current resources. Be open,
don't judge or assess them based on the
customers problem.

4. Compare your current products, services and
knowledge with the problem of your customer.
Which product or part of the product suits the
needs for your clients best. Make this fit as
specific as possible. Only focus on the problem
and the solution.
Delivermaxvaluewithmaxfocus
Step3:Problem-
SolutionFit

5. Step4:Makeit
Smaller!
Thesmallerthebetter!
So, cut your current idea in half to make it small,
strong, specific and agile! Most people make the
mistake to offer large solutions to big problems.
Focus on helping your customers really good and
specific.

6. Whatisyour
solution?
Explain to a friend, colleague or
stranger your solution to the
customers problem. Do this in
max 1 sentence to test whether
your solution is small enough
Only 1 sentence
Sowhat?
When you've explained your
solution let the other person ask
'So what?'. If you're able to
handle this objection in only 1
sentence as well. You're product
is ready!
Objection handling only 1
sentence!
Step5:SolutionStrengthTest

7. Yes, of course it is okay to charge for your problem-solving
product. Calculate the true cost of the product. Compare this
with the minimum value for a customer. Is your true price 60% or
less of the minimum customer value? You are ready to launch!
Step6:DefineSolutionValue

8. Facebook Advertising
Instagram Advertising
Sales Funnels
Growth Hacking
Scaling E-commerce Brands Info Products
Whatdoyouthink?
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